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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

How Do You Track Affiliate Marketing? Start With These 17 KPIs
Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
Everything You Can Learn from Your Google Analytics Audience Overview Report
Google Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What percentage of your audience is browsing on a mobile device?  How many people are checking out your site in Canada?  How many people are ...

Jessica Malnik's avatar by Jessica Malnik | Jun 10, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...

Jessica Malnik's avatar by Jessica Malnik | Jan 21, 2022
23 Effective Ways to Reduce Email Unsubscribes
Marketing

23 Effective Ways to Reduce Email Unsubscribes

Your email list is your ATM.  I first heard this while listening to a talk from Noah Kagan a few years ago.  Email marketing is ...

Jessica Malnik's avatar by Jessica Malnik | Apr 10, 2025
31 Expert Tips for Setting Helpful Goals in Google Ads
Goals & Forecasts

31 Expert Tips for Setting Helpful Goals in Google Ads

Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...

Jessica Malnik's avatar by Jessica Malnik | Jul 25, 2024
46 Tips for Writing A Cold Email That Actually Gets A Response
Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

Is cold email dead?  Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...

Jessica Malnik's avatar by Jessica Malnik | Apr 4, 2023
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

How many website visitors added an item to their cart but didn’t buy?  Or, how many people initiated a live-chat but didn’t purchase?  And, what ...

Jessica Malnik's avatar by Jessica Malnik | Nov 17, 2022
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
Google Analytics

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What percentage of your website’s traffic comes from Google searches vs social media platforms?  How much traffic comes to your website from paid Google, Facebook, ...

Jessica Malnik's avatar by Jessica Malnik | Apr 10, 2025
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Google Analytics

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...

Jessica Malnik's avatar by Jessica Malnik | Nov 13, 2023
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