Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

21 Tips for Building a High-Converting eCommerce Funnel
Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...

Author's avatar by Jessica Malnik | Sep 12, 2023
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Did you know that 40% of office workers spend a quarter of their week on repetitive tasks?  Tools like Zapier allow you and your team ...

Author's avatar by Jessica Malnik | Jun 21, 2024
Include These 16 Metrics in Your Email Marketing Reporting
Marketing

Include These 16 Metrics in Your Email Marketing Reporting

According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...

Author's avatar by Jessica Malnik | Mar 27, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one?  In addition, customer retention ...

Author's avatar by Jessica Malnik | Apr 25, 2023
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...

Author's avatar by Jessica Malnik | May 12, 2022
Everything You Can Learn from Your Google Analytics Audience Overview Report
Google Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What percentage of your audience is browsing on a mobile device?  How many people are checking out your site in Canada?  How many people are ...

Author's avatar by Jessica Malnik | Jun 10, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...

Author's avatar by Jessica Malnik | Jan 21, 2022
23 Effective Ways to Reduce Email Unsubscribes
Marketing

23 Effective Ways to Reduce Email Unsubscribes

Your email list is your ATM.  I first heard this while listening to a talk from Noah Kagan a few years ago.  Email marketing is ...

Author's avatar by Jessica Malnik | Jun 28, 2022
31 Expert Tips for Setting Helpful Goals in Google Ads
Goals & Forecasts

31 Expert Tips for Setting Helpful Goals in Google Ads

Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...

Author's avatar by Jessica Malnik | Jul 25, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.