Articles by Jessica Malnik
Latest posts
Marketing
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...
Google Analytics
Everything You Can Learn from Your Google Analytics Audience Overview Report
What percentage of your audience is browsing on a mobile device? How many people are checking out your site in Canada? How many people are ...
Marketing
24 Ways to Increase Your Mobile App Conversion Rate
Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...
Marketing
23 Effective Ways to Reduce Email Unsubscribes
Your email list is your ATM. I first heard this while listening to a talk from Noah Kagan a few years ago. Email marketing is ...
Goals & Forecasts
31 Expert Tips for Setting Helpful Goals in Google Ads
Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...
Marketing
46 Tips for Writing A Cold Email That Actually Gets A Response
Is cold email dead? Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...
Marketing
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
Google Analytics
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
Google Analytics
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
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