Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

Facebook Video Ads: 26 Practices For Driving Conversions
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Did you know that 85% of Facebook video ads are watched with no sound?  Or, that 50% of Facebook’s mobile ad revenue comes from video ...

Author's avatar by Jessica Malnik | May 11, 2022
20 Tips For Writing High-Converting Facebook Ad Copy
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

Did you know that Facebook makes more than $16 billion each quarter in ad revenue?  With so many companies using Facebook ads, anything you can ...

Author's avatar by Jessica Malnik | May 11, 2022
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective.  The ad format is the ...

Author's avatar by Jessica Malnik | Mar 29, 2023
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...

Author's avatar by Jessica Malnik | Dec 6, 2022
24 Slack Integrations That Teams Can’t Live Without
Marketing

24 Slack Integrations That Teams Can’t Live Without

With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...

Author's avatar by Jessica Malnik | Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...

Author's avatar by Jessica Malnik | Feb 1, 2023
21 Practical Tips for Building Better Business Dashboards
Marketing

21 Practical Tips for Building Better Business Dashboards

These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...

Author's avatar by Jessica Malnik | Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Dashboards & Visualization

22 Tips for Building Meaningful Social Media Dashboards from All Networks

Quick….which social media channel is driving the most traffic to your website?  Do image posts have more engagement than videos on Facebook? What about Twitter? ...

Author's avatar by Jessica Malnik | Jul 18, 2024
14 Things You Must Include In Your Weekly Sales Activity Report
Sales

14 Things You Must Include In Your Weekly Sales Activity Report

New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...

Author's avatar by Jessica Malnik | Dec 20, 2023
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