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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

24 Slack Integrations That Teams Can’t Live Without
Marketing

24 Slack Integrations That Teams Can’t Live Without

With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...

Jessica Malnik's avatar by Jessica Malnik | Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...

Jessica Malnik's avatar by Jessica Malnik | Feb 1, 2023
21 Practical Tips for Building Better Business Dashboards
Marketing

21 Practical Tips for Building Better Business Dashboards

These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...

Jessica Malnik's avatar by Jessica Malnik | Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Dashboards & Visualization

22 Tips for Building Meaningful Social Media Dashboards from All Networks

Quick….which social media channel is driving the most traffic to your website?  Do image posts have more engagement than videos on Facebook? What about Twitter? ...

Jessica Malnik's avatar by Jessica Malnik | Jul 18, 2024
14 Things You Must Include In Your Weekly Sales Activity Report
Sales

14 Things You Must Include In Your Weekly Sales Activity Report

New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...

Jessica Malnik's avatar by Jessica Malnik | Dec 20, 2023
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
Google Analytics

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.

Jessica Malnik's avatar by Jessica Malnik | May 6, 2022
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2024
The Definitive List of Marketing KPIs Every Team Should Track
Marketing

The Definitive List of Marketing KPIs Every Team Should Track

Which marketing KPIs are the most important to track?  This is the question we set out to answer several months ago when we began reaching ...

Jessica Malnik's avatar by Jessica Malnik | May 19, 2022
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
Google Analytics

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

How many leads did you generate from organic search traffic?  What percentage of sales came from social media?  How many new email subscribers did you ...

Jessica Malnik's avatar by Jessica Malnik | Jan 7, 2022
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