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Facebook Engagement: What Is It & How Do You Measure It?
Facebook Pages

Facebook Engagement: What Is It & How Do You Measure It?

Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...

Author's avatar by Jessica Malnik | May 2, 2024
16 Most Interesting & Engaging Company Pages on Facebook
Facebook Pages

16 Most Interesting & Engaging Company Pages on Facebook

10 years ago, you could post almost anything on your Facebook business page and reach 60% of your fans organically.  Now, you are lucky if ...

Author's avatar by Jessica Malnik | Jan 21, 2022
Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies
Facebook Pages

Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Did you know that 3 out of every 4 online shoppers abandon their carts and never get to the point where they actually make a ...

Author's avatar by Melissa King | Mar 29, 2023
How Long Should a Facebook Video Ad Be?
Facebook Pages

How Long Should a Facebook Video Ad Be?

A picture is worth more than a thousand words – and a thousand words alone can get a marketer’s point across quite easily. That’s why ...

Author's avatar by Mariana Santiago | Apr 8, 2022
The Creative Ways Marketers Are Increasing Facebook Organic Reach
Facebook Pages

The Creative Ways Marketers Are Increasing Facebook Organic Reach

Has marketing on Facebook become pay-to-play? If you answered ‘yes’, you’re not alone. Over 60% of marketers we surveyed said that Facebook has become pay-to-play, ...

Author's avatar by Dann Albright | May 11, 2022
The 10 Facebook Metrics That Every Marketer is Tracking
Facebook Pages

The 10 Facebook Metrics That Every Marketer is Tracking

This data was sourced from just over 25,000 Datablocks used to track Facebook metrics in Databox. (What is a Datablock?) According to a study by ...

Author's avatar by Tamara Omerovic | Dec 4, 2024
6 Simple Steps for Turning Facebook Fans into Customers
Marketing

6 Simple Steps for Turning Facebook Fans into Customers

Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...

Author's avatar by Peter Caputa IV | May 11, 2022
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