Articles by Peter Caputa IV
Peter Caputa joined Databox as CEO and helped lead the company from a handful to 3,000 customers. Previously a VP at HubSpot, he helped scale their partner program to over $100M in revenue, while investing/advising in 10s of fast-growing startups like Pandadoc, Drift, Insycle & the Marketing AI Institute. At Databox, he leads the company’s mission to make it easy for every team at growing businesses to leverage data to improve performance faster. Outside the office, Peter enjoys perennial gardening, playing soccer and craft beer.
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Rethinking Analytics For The Agentic Era
Databox is now an agentic analytics platform. AI that analyzes, reports, and acts on your performance, built on your data, your metrics, and your business ...
by Peter Caputa IV · Sep 9
Introducing the Skills Marketplace: AI analyses on your data, with expert judgment built in
The questions teams want answered, and what gets in the way Every team we talk to has a running list of questions they wish they ...
by Peter Caputa IV · Jun 30
BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence
Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year. Based ...
by Peter Caputa IV · Sep 8, 2025
18 Tips for Increasing Your Sales Team’s Activity
More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...
by Peter Caputa IV · Apr 9, 2024
Opt-in Now to Databox’s Benchmark Feature to Get Free Access
Accurate, statistically-significant Benchmarks are not cheap to get access to. In fact, research firms charge tens of thousands of dollars for access to benchmark and ...
by Peter Caputa IV · Oct 17, 2022
How to Predict Your Company’s Performance During Uncertain Times
With so much week-to-week uncertainty during COVID-19, company performance is difficult to manage. The dot-com bust and the 2008 economic recession were no picnic. But, ...
by Peter Caputa IV · Feb 19, 2024
HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
In 2014, HubSpot introduced a free CRM. In 2016, they introduced a suite of sales acceleration tools they called Sales Pro. On November 1, 2018, ...
by Peter Caputa IV · Jul 19, 2019
2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople
On this episode of Ground Up, I interviewed Brian Moseley, Databox’s Director of Sales, about how Databox’s product, marketing, sales and services team have gradually ...
by Peter Caputa IV · Jan 23, 2019
Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]
James Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone ...
by Peter Caputa IV · Jun 21, 2024
Are Funnels Still the Right Way to Measure Your Sales and Marketing?
Creating consistent and predictable month-over-month revenue growth is one of the most challenging aspects of growing a business. Trust me, I know. Based on our ...
by Peter Caputa IV · Oct 17, 2018
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...
by Peter Caputa IV · Sep 19, 2021
The Goal Setting Process We Used to Get to $1M+ in Annual Revenue
Rewind the clock to the beginning of January 2017, Databox had only 11,213 monthly visitors to our website and 35 paying customers. This week, we ...
by Peter Caputa IV · Feb 25, 2021
These Are The Most Sought-After Marketing Services
Agency Spotter, a website that lets marketers search and find marketing agencies, released their 4th annual Marketing Trends Reports. The data is based on the ...
by Peter Caputa IV · May 24, 2018
Building a Website on HubSpot’s Content Management System (CMS)?
The HubSpot CMS has come a long way since I started selling it in 2007. Specifically, the CMS Editor provides marketers the ability to modify text, images ...
by Peter Caputa IV · Mar 29, 2022
Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox
Thousands of HubSpot customers use Databox to monitor and report tens of thousands of metrics from HubSpot. From website sessions to deals closed, Databox pulls ...
by Peter Caputa IV · Feb 23, 2023
Stop Presenting Data in the Same Way to Everyone
In every organization, different people need to answer completely different questions from the same data. For instance, CEOs need to make different data-driven decisions than ...
by Peter Caputa IV · Mar 14, 2018
The 5 Sales Every Profitable Agency Masters
“When I grow up, I want to run a low-growth, low-margin business with lots of competition”… said no one ever. But, if you’re running a ...
by Peter Caputa IV · Nov 5, 2021
The Least Expensive Ways To Build A Quality Website on the HubSpot CMS
The HubSpot Content Management System (CMS) is a popular part of the HubSpot platform, a favorite in our survey of HubSpot’s favorite features. With more ...
by Peter Caputa IV · Jun 5, 2025
9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue
In 10 years, Bob Ruffolo has gone from a fresh-faced college grad who nobody would hire to the leader of a $5+ million marketing agency. ...
by Peter Caputa IV · Jun 5, 2025
18 Marketing Agency Partner Programs You Should Consider Joining
Agency partner programs have been generally regarded as an afterthought until the last 5 years. Not many marketing technology (martech) companies had partner programs back ...
by Peter Caputa IV · Jun 5, 2025
Why Databox’s Agency Partner Program is Free (And How to Join)
I hope my obituary includes, “Helped 100s of thousands of marketing agencies grow revenue and profit margins.” That’s one reason why any agency can become ...
by Peter Caputa IV · Nov 25, 2022