Author's avatar

Peter Caputa IV

CEO

About the author

Peter Caputa joined Databox as CEO and helped lead the company from a handful to 3,000 customers. Previously a VP at HubSpot, he helped scale their partner program to over $100M in revenue, while investing/advising in 10s of fast-growing startups like Pandadoc, Drift, Insycle & the Marketing AI Institute. At Databox, he leads the company’s mission to make it easy for every team at growing businesses to leverage data to improve performance faster. Outside the office, Peter enjoys perennial gardening, playing soccer and craft beer.

Latest posts

6 Simple Steps for Turning Facebook Fans into Customers
Marketing

6 Simple Steps for Turning Facebook Fans into Customers

Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...

Author's avatar by Peter Caputa IV | May 11, 2022
How to Achieve Your Dreams <br /> Using Data And Your Gut
Marketing

How to Achieve Your Dreams
Using Data And Your Gut

I like to think of myself as a strategic thinker and visionary. Ego-checking voices in my head tell me I shouldn’t say that because it ...

Author's avatar by Peter Caputa IV | Mar 15, 2017
Are Your Mobile Website Visitors Finding What They Want?
Marketing

Are Your Mobile Website Visitors Finding What They Want?

As of this year, more website pages are viewed on mobile than desktop. To maintain or grow traffic, leads and/or sales from online marketing, serving ...

Author's avatar by Peter Caputa IV | Oct 27, 2021
5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships
Marketing

5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships

In order to secure, retain and grow client relationships, marketing agencies need to build a repeatable process for reporting results. Very few agencies would argue ...

Author's avatar by Peter Caputa IV | May 17, 2022
A Simpler Way for HubSpot Customers to Track Email Marketing Results
Marketing

A Simpler Way for HubSpot Customers to Track Email Marketing Results

HubSpot’s email marketing and marketing automation tools are extremely powerful. For many users, it’s capabilities and analytics are overwhelming. But, it hasn’t always been that ...

Author's avatar by Peter Caputa IV | Jan 12, 2022
How to Better Track and Improve Results from Your Linkedin Company Page
Marketing

How to Better Track and Improve Results from Your Linkedin Company Page

Everyone knows LinkedIn is one of the best places to market a business. But, many marketers overlook the obvious opportunity to track and improve results ...

Author's avatar by Peter Caputa IV | Apr 22, 2024
Set Up HubSpot’s Free CRM in These 9 Simple Steps
Leadership

Set Up HubSpot’s Free CRM in These 9 Simple Steps

75% of sales managers say that using a Customer Relationship Management (CRM) system helps them increase sales and companies who invest in a CRM generate ...

Author's avatar by Peter Caputa IV | Dec 20, 2023
7 Ways to Set Smarter Company Growth Goals
Goals & Forecasts

7 Ways to Set Smarter Company Growth Goals

Unfortunately, setting growth goals for a company isn’t an exact science. Maybe someday Amazon Echo will be able to answer these questions for us. But, ...

Author's avatar by Peter Caputa IV | Apr 5, 2023
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