Articles by Peter Caputa IV
Peter Caputa joined Databox as CEO and helped lead the company from a handful to 3,000 customers. Previously a VP at HubSpot, he helped scale their partner program to over $100M in revenue, while investing/advising in 10s of fast-growing startups like Pandadoc, Drift, Insycle & the Marketing AI Institute. At Databox, he leads the company’s mission to make it easy for every team at growing businesses to leverage data to improve performance faster. Outside the office, Peter enjoys perennial gardening, playing soccer and craft beer.
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Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.
As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...
by Peter Caputa IV · Jun 5, 2025
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...
by Peter Caputa IV · Jun 23, 2017
Introducing Databox’s First 52 Partners
Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...
by Peter Caputa IV · Jun 6, 2024
The HubSpot Analytics Dashboards You’ve Always Wanted
Databox’s free HubSpot dashboard templates put your marketing funnel, sales pipeline, email performance, and blog traffic on one screen, pulled live from your HubSpot Marketing ...
by Peter Caputa IV · Sep 24
A Beginner’s Guide to Historical Blog Post Optimization
Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...
by Peter Caputa IV · Apr 6, 2017
How We’re Applying Inbound Marketing Basics to Build the Databox Business
Companies with more landing pages get more leads. Companies that blog more frequently get more traffic and leads. And email marketing done right can drive ...
by Peter Caputa IV · Apr 4, 2017
The Most Popular Marketing Offers from 10 High-Performing Agencies
The average landing page conversion rate hovers around 2%. Have you ever built a landing page that has converted visitors to leads at over 50%? ...
by Peter Caputa IV · Sep 2
How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets
The only reason to invest in HubSpot, or online marketing in general, is to generate more revenue. But, because HubSpot is such a broad platform ...
by Peter Caputa IV · Dec 13, 2021
6 Simple Steps for Turning Facebook Fans into Customers
Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...
by Peter Caputa IV · May 11, 2022
How to Achieve Your Dreams <br /> Using Data And Your Gut
I like to think of myself as a strategic thinker and visionary. Ego-checking voices in my head tell me I shouldn’t say that because it ...
by Peter Caputa IV · Mar 15, 2017
Are Your Mobile Website Visitors Finding What They Want?
As of this year, more website pages are viewed on mobile than desktop. To maintain or grow traffic, leads and/or sales from online marketing, serving ...
by Peter Caputa IV · Oct 27, 2021
5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships
In order to secure, retain and grow client relationships, marketing agencies need to build a repeatable process for reporting results. Very few agencies would argue ...
by Peter Caputa IV · May 17, 2022
A Simpler Way for HubSpot Customers to Track Email Marketing Results
HubSpot’s email marketing and marketing automation tools are extremely powerful. For many users, it’s capabilities and analytics are overwhelming. But, it hasn’t always been that ...
by Peter Caputa IV · Jan 12, 2022
How to Better Track and Improve Results from Your Linkedin Company Page
Everyone knows LinkedIn is one of the best places to market a business. But, many marketers overlook the obvious opportunity to track and improve results ...
by Peter Caputa IV · Apr 22, 2024
Set Up HubSpot’s Free CRM in These 9 Simple Steps
75% of sales managers say that using a Customer Relationship Management (CRM) system helps them increase sales and companies who invest in a CRM generate ...
by Peter Caputa IV · Dec 20, 2023
7 Ways to Set Smarter Company Growth Goals
Unfortunately, setting growth goals for a company isn’t an exact science. Maybe someday Amazon Echo will be able to answer these questions for us. But, ...
by Peter Caputa IV · Apr 5, 2023