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And while the survey is written for sales and marketing leaders, I paused and reflected as a new CEO in charge of both: “Are OUR sales and marketing teams fully aligned at Databox?”
If I’m being honest, the answer was “sorta”, until today. We’re now a lot more coordinated after doing some math and setting some targets.
I’m sure I’m not the only one who will stop and think (and then hopefully act) after taking this survey.
It’s ironic because for the last 10 years, I’ve helped others improve alignment, but this is the first time I’m doing it for a company I’m leading.
Personally, I’m looking forward to the results of the survey since I haven’t seen a recent one that covers the topic well. And most of the proof for sales and marketing alignment is anecdotal.
But if you need some more reasons to take the survey, here’s seven additional ways it might help you:
If these reasons have inspired you to take part in the survey and resulting report, here is the link again to take part: https://wearemarketing.typeform.com/to/V1Fz0v
And if you don’t know what I mean by sales and marketing, here’s a good primer from HubSpot and a few resources from Marketo.
And if you are aligned, but need a simple dashboard to track your sales and marketing results in real time on any device, here’s my recommended template and how to use it.
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