Peter Caputa IV, Author at Databox

Peter Caputa IV

CEO

About the author

Peter Caputa joined Databox as CEO and helped lead the company from a handful to 3,000 customers. Previously a VP at HubSpot, he helped scale their partner program to over $100M in revenue, while investing/advising in 10s of fast-growing startups like Pandadoc, Drift, Insycle & the Marketing AI Institute. At Databox, he leads the company’s mission to make it easy for every team at growing businesses to leverage data to improve performance faster. Outside the office, Peter enjoys perennial gardening, playing soccer and craft beer.

Connect with the author

Latest posts

Agencies

Why Databox’s Agency Partner Program is Free (And How to Join)

I hope my obituary includes, “Helped 100s of thousands of marketing agencies grow revenue and profit margins.” That’s one reason why any agency can become ...

by Peter Caputa IV | Nov 25, 2022

Marketing

Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.

As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...

by Peter Caputa IV | Aug 1, 2017

Marketing

7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing

Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...

by Peter Caputa IV | Jun 23, 2017

Product Updates

Introducing Databox’s First 52 Partners

Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...

by Peter Caputa IV | Jun 6, 2024

Dashboards & Visualization

The HubSpot Analytics Dashboards You’ve Always Wanted

Across the full HubSpot sales and marketing software suite, you can do everything from publish blog posts to close deals. As a by-product of all of ...

by Peter Caputa IV | May 1, 2024

Marketing

A Beginner’s Guide to Historical Blog Post Optimization

Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...

by Peter Caputa IV | Apr 6, 2017

Leadership

How We’re Applying Inbound Marketing Basics to Build the Databox Business

Companies with more landing pages get more leads. Companies that blog more frequently get more traffic and leads. And email marketing done right can drive ...

by Peter Caputa IV | Apr 4, 2017