Author's avatar

Peter Caputa IV

About the author

is CEO of Databox. You can follow him on <a href="https://twitter.com/pc4media">Twitter</a> or connect on <a href="https://www.linkedin.com/in/pc4media">Linkedin</a>.

Latest posts

Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.
Marketing

Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.

As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...

Author's avatar by Peter Caputa IV | Aug 1, 2017
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Marketing

7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing

Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...

Author's avatar by Peter Caputa IV | Jun 23, 2017
Introducing Databox’s First 52 Partners
Product Updates

Introducing Databox’s First 52 Partners

Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...

Author's avatar by Peter Caputa IV | Jun 6, 2024
The HubSpot Analytics Dashboards You’ve Always Wanted
Dashboards & Visualization

The HubSpot Analytics Dashboards You’ve Always Wanted

Across the full HubSpot sales and marketing software suite, you can do everything from publish blog posts to close deals. As a by-product of all of ...

Author's avatar by Peter Caputa IV | May 1, 2024
A Beginner’s Guide to Historical Blog Post Optimization
Marketing

A Beginner’s Guide to Historical Blog Post Optimization

Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...

Author's avatar by Peter Caputa IV | Apr 6, 2017
How We’re Applying Inbound Marketing Basics to Build the Databox Business
Leadership

How We’re Applying Inbound Marketing Basics to Build the Databox Business

Companies with more landing pages get more leads. Companies that blog more frequently get more traffic and leads. And email marketing done right can drive ...

Author's avatar by Peter Caputa IV | Apr 4, 2017
The Most Popular Marketing Offers from 10 High-Performing Agencies
Marketing

The Most Popular Marketing Offers from 10 High-Performing Agencies

The average landing page conversion rate hovers around 2%. Have you ever built a landing page that has converted visitors to leads at over 50%? ...

Author's avatar by Peter Caputa IV | Apr 19, 2023
How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets
Hubspot

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

The only reason to invest in HubSpot, or online marketing in general, is to generate more revenue. But, because HubSpot is such a broad platform ...

Author's avatar by Peter Caputa IV | Dec 13, 2021
6 Simple Steps for Turning Facebook Fans into Customers
Marketing

6 Simple Steps for Turning Facebook Fans into Customers

Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...

Author's avatar by Peter Caputa IV | May 11, 2022
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