Marketing

Opt-in Now to Databox’s Benchmark Feature to Get Free Access

Databox’s Benchmarks feature allows you to see how your company compares to others like yours and helps you set better strategy and business goals.

Avatar Peter Caputa IV on December 21, 2021 (last modified on December 22, 2021) • 3 minute read

Accurate, statistically-significant Benchmarks are not cheap to get access to. 

In fact, research firms charge tens of thousands of dollars for access to benchmark and research reports– something only bigger companies can afford. 

At Databox, we think that’s unfair. 

We believe every business should be able to answer questions like: 

  1. How does our performance compare to companies like ours?
  2. What kind of ROI should we expect given our investments in X? [and]
  3. What’s a reasonable goal for this project or team? 

Business benchmarks are a really valuable management tool to help you set your strategy and business goals. And have confidence that you’re on the right track.

But, not if you have to pay an arm and a leg for them. 

That’s why we’re launching Benchmarks.

The cost to you? Nothing. (For the first 10,000 who opt-in.) 

What Will Be Included in Benchmarks? 

Our mission is to help companies compare their performance and strategy to companies like them. 

To start, we’ll do this by showing you how your performance compares to others. Here’s what it might look like for the metric Churn rate…

As you can see in the image, you’ll be able to see:

  1. the median of all of the companies in the sample,
  2. how many other companies you’re outranking (or how many are outranking you)
  3. and where you fall in a range between the 25th and 75th percentile of the sample.

We expect you’ll eventually be able to benchmark your performance using the 1,000s of metrics available in our Metrics Library. This means that you’ll have one spot where you can see how all of your teams stack up. Marketing, sales, customer service, product development, finance, and more. 

You’ll also be able to choose criteria so that the Benchmark is calculated using only companies like yours; you’ll be able to narrow the benchmark sample using criteria that describe your company (or the company you aspire to be). For example, you’ll be able to select criteria like the number of employees, industry, and age of company– to name a few– to narrow down to a comparison group of like companies. 

We also plan to enable you to display benchmarks right on your Databox dashboards, so that you can show your performance compared to others when you’re presenting or reporting your results. 

How to Get Free Access to Benchmarks by Databox

If you want to see how your company compares to others like yours, you can opt-in for free.

If you’re already a Databox user, just log in to your account and opt-in. If you’re not yet a Databox user, just sign up for a free account.

We’re asking companies to opt-in now as we build out our Benchmark feature. Once we launch, companies that have opted-in will be able to anonymously compare their performance against other companies like theirs. No other company will be able to see your performance and you won’t be able to see the performance of other companies either.

This is what the opt-in form looks like…

We’re asking for information about your business on this form so that we can let you compare yourself to companies similar to yours. 

When Will Benchmarks Be Live? 

Benchmarks is in active development. 

As with all software development, especially ones that require rigorous statistical analysis and data science, it’s hard for us to tell you an exact date. 

By opting-in, you’ll be the first to know when it’s live.

(Most likely in Q2 2022–  but don’t tell our development team we told you 🙂 )

About the author
Avatar
Peter Caputa IV is CEO of Databox. You can follow him on Twitter or connect on Linkedin.
You may also like...
Read more

Increasing Free Trial to Customer Conversion to 70 Percent (w/ CallRail)

Learn how CallRail increased conversion percentage for as high as 10 points for some customer cohorts.

Metrics & Chill Podcast   |  Jun 29

Read more

Improving Website Conversion Rate by 6% (w/ Help Scout)

Learn how Help Scout improved its website conversion rate to increase demo requests by 56% and free trials by 6%.

Metrics & Chill Podcast   |  Jun 23

Read more

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips.

SEO   |  Jun 8