Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals?

Are you pouring thousands into paid social media ads while your organic posts collect digital dust? Or maybe you’re spending countless hours crafting the “perfect” organic content only to reach a tiny fraction of your audience?

The organic vs. paid social media debate isn’t new, but in 2025, it’s more complicated than ever.

With Meta’s average price per ad increased by 10% in 2024 and TikTok’s algorithm seemingly rewarding authenticity over polish, marketers are scrambling to figure out where their efforts actually pay off.

Some swear by the long-term relationship building of organic strategies, while others point to the immediate results of paid campaigns.

But which approach should you prioritize for your specific marketing goals? Is organic truly “free” when you factor in the time investment? And when does paid social deliver the best ROI?

That’s what we set out to discover. We surveyed over 100 experts to understand how businesses are approaching the organic vs. paid social media divide in 2024.

Here’s what we learned:

• What is Organic Social Media Marketing?
• What is Paid Social Media Marketing?
• Social Media Organic and Paid Benchmarks
• Key Insights from Our Research & DBUG Experts
• Success Stories: How Businesses Maximize Paid & Organic Social Media
• How Experts Are Changing Their Social Media Strategies in 2025
• Real-World Examples of Successful Social Media Campaigns
• Stay On Top of Your Social Media Marketing Performance with Databox

What is Organic Social Media Marketing?

Organic social media marketing is the process of building a social presence without any type of paid promotion. It involves creating and sharing content, responding to comments, building communities, and growing followers naturally over time.

What is Paid Social Media Marketing?

Paid social media marketing involves investing money to promote content on social platforms through ads, sponsored posts, and boosted content.

Companies can target specific audiences based on demographics, interests, and behaviors while providing instant visibility, measurable results, and scalable reach that organic strategies typically can’t match on their own.

Social Media Organic and Paid Benchmarks

Before we get into our survey results, let’s examine typical social media marketing performance according to the Benchmark Group Social Media Organic and Paid Benchmarks for All Companies for context. All of the following Benchmark Group data is from January 2025.

Looking at overall click performance across social platforms, 1,278 contributors had a median of 149 clicks within social media campaigns. The top quartile achieved 575 clicks (also median), while the bottom quartile managed only 22 clicks (also median).

Meanwhile, in that same group, LinkedIn ads specifically showed a median of 360 clicks in the same period (based on 210 contributors).

When looking at engagement metrics, LinkedIn ads generated a median of 581.5 interactions (based on 108 contributors).

At the same time, LinkedIn Company Pages (organic content) produced a median of 460 interactions (based on 97 contributors).

If you’re looking to gain deeper insights into your social media performance, join our free Benchmark Group Social Media Organic and Paid Benchmarks for All Companies.

Once you join, you can anonymously compare your social media metrics with similar companies—at absolutely no cost.

Simply connect your account to the group (100% anonymous) and access valuable data that helps you measure your results against industry benchmarks. You’ll discover how your metrics stack up in key areas such as amount spent, CPC, CPM, new followers, engagement rate, conversion rate, and much more.

You can even create your own Benchmark Group to control who participates and shares performance data.

And if your marketing strategy includes other channels apart from social media, you can check out our other Benchmark Groups focused on SEO, content marketing, email campaigns, and more to find the insights most relevant to your specific needs.

Key Insights from Our Research & DBUG Experts

Our research and expert interviews revealed clear patterns in how top marketers balance organic and paid social strategies.

Here’s what we found:

• About Our Respondents
• Research Takeaways
• DBUG Insights

About Our Respondents

Let’s look at who contributed to our research. Most respondents have less than 50 employees, which means they’re approaching social media decisions with limited teams and resources.

Shy of 60% of the respondents have annual revenue under $5 million. 

About 50% of respondents are agencies, bringing valuable insights from professionals who manage both organic and paid strategies across various industries and client sizes.

Research Takeaways

Most companies prefer to keep their social media operations within the organization, with 85.37% of the respondents managing their organic social media marketing in-house.

When it comes to paid social campaigns, a significant majority still prefers internal management, with 63.41% of the respondents managing their paid social media marketing in-house. Notably, 19.51% of the respondents do not do paid social media at all.

Different platforms serve different strategic purposes for marketers. Top used social media platforms for marketing:

• Organic only: LinkedIn, YouTube, X
• Paid only: LinkedIn, Facebook, Instagram
• Both organic and paid: Facebook, Instagram, LinkedIn
• Least used: Pinterest, Quora, TikTok, Reddit

When asked about their main objectives, marketers clearly prioritized two key outcomes. Lead generation (40.24%) and Brand awareness (36.59%) are the most common primary goals for using social media marketing.

If forced to choose just one platform, there was a clear winner – LinkedIn.

For more than half of the respondents, LinkedIn is the top choice if they had to choose only one social media platform to run their organic social media activities.

LinkedIn is also the top choice for the largest portion of the respondents (40%) for paid social media activities (if they had to choose only 1 social media platform).

As for social media budgeting, many companies take an informal approach. 45.12% of the respondents stated that they don’t have a formal organic social media budget.

Interestingly, the largest portion (30.49%) also stated that they don’t have a formal paid social media budget.

Each social media approach has its strengths. For most respondents, paid social media delivers better results in the following areas:

• Reaching our target audience effectively
• Driving more sales
• Generating higher ROI
• Generating quality leads

On the other hand, for most respondents, organic social media delivers better results in the following areas:

• Building and engaging a community
• Building customer loyalty and trust
• Educating buyers
• Long-term sustainable growth
• Increasing brand awareness and/or reputation
• Cost-efficiency
• Generating important insights
• Engaging our target audience effectively

Companies also differ in how frequently they review their organic and paid social media efforts. Most companies review organic social media marketing efforts weekly or monthly, while paid social media marketing efforts are mostly reviewed daily or weekly.

When it comes to measuring ROI, businesses rely on different key metrics for organic and paid strategies. Most surveyed companies assess the return on investment (ROI) for their organic social media initiatives through:

• Engagement metrics
• Traffic to website
• Follower growth
• Conversion tracking

Meanwhile, most surveyed companies assess the ROI for their paid social media marketing initiatives through

• Conversion tracking
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)

Rather than keeping organic and paid strategies separate, many businesses find success by integrating them for a unified approach.

Most companies integrate paid and organic social media strategies for a cohesive approach by:

• Ensuring both paid and organic content share consistent tones, styles, and messages
• Using high-performing organic content in paid campaigns and vice versa
• Aligning SEO efforts with targeted keywords in paid campaigns to enhance visibility
• Employing a multi-channel approach where paid and organic strategies complement each other

Looking ahead, companies anticipate distributing more budget toward paid strategies while keeping organic spending steady.

When it comes to expectations about how the budgets will change over the next 12 months, most companies stated that they believe their organic social media marketing budget will stay the same and that their paid social media advertising budget will increase.

Lastly, we asked respondents to evaluate the effectiveness of organic vs. paid strategies for different marketing objectives.

Organic was voted to be very effective for community building and brand awareness, while paid was voted to be very effective for lead generation and sales/conversions.

DBUG Insights

In January 2025, industry professionals gathered for a live DBUG session to discuss the survey results and share their own experiences with organic and paid social media marketing.

The discussion covered attribution challenges, content strategies, platform choices, and budget allocation. Below are some key insights from the session:

The Challenge of Paid Social Attribution

Many marketers rely on paid social for lead generation, but expectations don’t always match reality. Chris Strom addressed the recurring frustration with paid social’s ability to deliver sales-qualified leads:

“In most people’s experience, especially with paid social, the company’s leadership’s goal was to get us sales-qualified leads from the paid social ads, and they set up their attribution based on that too… And almost always, they were disappointed in the results. You know, they would say the leads weren’t there, there weren’t enough leads, or the leads weren’t good enough.”

However, he also shared a surprising finding—turning off Facebook ads led to a noticeable drop in organic search leads, which shows the indirect impact of paid campaigns on organic performance:

“We thought something was wrong with the SEO, and it wasn’t until several months later, looking back at the month-over-month reports, that we saw the drop in organic search leads corresponded exactly to turning off the Facebook ads. That was very shocking and eye-opening to me.”

Leveraging LinkedIn for Organic Growth

Organic LinkedIn marketing was another hot topic, with a focus on influencer strategies and content ideation. Ben Wright discussed how brands can push their organic reach beyond employees by strategically working with influencers:

“One was influencer marketing on LinkedIn and how to maybe push your organic reach through the use of influencers… how to select influencers, what makes good content for influencers to post, and how that obviously pushes towards bigger organic reach from your brand just outside of your own kind of employees.”

He also shared a simple but effective way to generate content ideas:

“We use Fathom for core recording… You can set it up in Zapier so it summarizes all the demo recordings from your team throughout a week, and then we push it into a Google Doc, and that formulates our content for that following week. So really easy way to pluck out good content.”

The Rise of YouTube and Reddit in Paid Strategies

Some marketers considering other platforms for paid social aside from the traditional ones like LinkedIn and Facebook. Patrick Smith mentioned the potential of YouTube and Reddit, especially for brands that want to stand out from competitors:

“We talked a lot about Reddit, about YouTube, and about how they’re growing from a paid perspective… There’s a fantastic tool that I discovered a few months ago called the OG tool. It’s a paid Reddit tool that allows for your founders to pay to post organically onto it, and I think those two platforms for me are really the way of the future.”

He also stressed how important it is to test new paid channels and not rely on assumptions:

“One thing that we all agreed on is oftentimes as marketers, it’s the one you don’t expect to work that does… It’s that crazy idea that you say, ‘Okay, this is the one that I’m not gonna pay any attention to,’ and that’s the one that explodes.”

The Role of Paid Social in Demand Generation

Paid social isn’t just for lead generation—it can also be a powerful tool for demand creation. Dots Oyebolu talked about the need to test paid ads beyond bottom-of-funnel conversions:

“Not many people are leveraging paid to drive demand, community, and all that, you know, middle-of-funnel goals. But I think, you know, 2025 is the year where we need to start doing that.”

He also pointed out how AI is changing content strategies and organic search:

“If you want to stand out, then you need to stand out with your content. Make sure you use AI still to find gaps in your industry—things that no one is talking about—and then talk about that in different ways.”

When Should You Invest in Paid Social?

For businesses starting out with limited budgets, organic is often the first step. Karthick Raajha shared a common approach to scaling social media efforts:

“When you’re starting out, when you don’t have a lot of budget, it’s always good to start with organic… and then when you have some kind of a budget, then you basically think about both.”

He also noted the rising costs of high-quality video production, which has led some companies to pull back from YouTube advertising:

“Creating really good content and having an agency to create content has become much more expensive, and that’s the reason why a lot of them are not doing YouTube because it’s very, very expensive.”

The Disconnect Between Organic and Paid Teams

One key challenge discussed was the internal divide between teams managing organic and paid social strategies. Rob Carpenter noted that when companies don’t integrate both approaches, they miss opportunities:

“For the folks that aren’t doing both, there’s probably a disconnect between those teams internally and how they work together… If they’re not doing both, then why?”

He also observed a major change in content marketing—moving away from company-branded, sales-driven content and toward more human-centered, personality-driven content:

“Instead of it just being about this company and this brand, it’s content like this with other industry leaders, with other peers in the ecosystem, talking about these issues. So less going to market or marketing at your market, and more marketing with your market.”

The Quality of Leads: Organic vs. Paid

One of the most debated points was whether organic or paid social delivers better leads. Marc Bitanga explained that while paid social often generates a higher volume of leads, organic leads tend to convert better:

“The feedback I got from the group was, generally speaking, in terms of the quality of leads, they got better quality leads coming out of organic, which kind of made sense. If someone’s following around and seeing multiple posts and then you get a lead, you’re gonna get a much better MQL that turns into an SQL.”

However, he also pointed out that organic leads often don’t show up in marketing reports due to attribution gaps:

“There’s a potential opportunity that’s being missed out where organic is actually leading to better quality leads for your BDRs that are reaching out, but it never makes it to the marketing report.”

Success Stories: How Businesses Maximize Paid & Organic Social Media

Smart social media marketing isn’t about choosing sides—it’s about knowing when and how to deploy the right tools and channels.

Here are some of the successful strategies our respondents used to maximize the results from their paid and organic social campaigns:

• Seasonal Campaigns That Combine Paid and Organic Strategies
• Combining Organic Insights with Paid Targeting for Better Conversions
• Multi-Channel Content Repurposing
• Turning Client Success into a Powerful Organic Growth Engine
• Influencer Partnerships and Targeted Ads

Seasonal Campaigns That Combine Paid and Organic Strategies

Seasonality has a big impact on consumer behavior, and smart brands use it to their advantage. Rather than just throwing money at paid ads to catch seasonal demand, you can get better results by mixing in organic efforts—like user-generated content, themed promotions, and influencer collaborations.

Done right, a seasonal campaign can create natural buzz, and then paid ads can step in to push the message even further to the right audience at the perfect moment.

Lucy Fitzgerald from Nesta Storage explains how her company executed a well-timed summer campaign to capitalize on a peak consumer trend.

“One strategy that we implemented to maximize the results of both our paid and organic social media marketing efforts revolved around a seasonal content campaign tied to peak moving seasons – particularly targeting the summer months, which are the busiest for people moving homes. By leveraging user-generated content, customer testimonials, and seasonal promotions in both organic posts and targeted paid ads, we saw a 35% increase in organic engagement and a 25% increase in leads and inquiries for storage units.”

Combining Organic Insights with Paid Targeting for Better Conversions

Many brands treat organic and paid social media as separate entities, but when integrated properly, they can reinforce each other.

Organic social provides valuable insights into audience preferences, post engagement, and content performance—all of which can be used to refine paid campaigns.

By testing different messages organically before pushing the highest-performing content with paid ads, brands can improve conversion rates.

Hunter Van Ry from Sure Oak details how this strategy helped his company improve conversion rates:

“One strategy that’s worked really well for us is blending paid and organic social media to boost results. We start by creating engaging, shareable organic content around industry trends and then use what we learn from those posts to set up custom and lookalike audiences for our paid ads.

This way, our ads are reaching people who are already interested in the brand. Plus, we use retargeting to catch people who interacted with organic posts but didn’t convert. Aligning our paid and organic efforts like this has helped us increase conversion rates by 30% in just a few months.”

PRO TIP: Want an easier way to measure your social media awareness and engagement? Download our free Social Media (Awareness & Engagement) Dashboard and track all of your most important metrics in one place, where you can see performance updates in real-time.

Multi-Channel Content Repurposing

Content doesn’t need to live on just one platform—it can be repurposed across multiple channels to extend its lifespan and reach different audience segments.

A well-planned content repurposing strategy helps businesses get more mileage out of a single piece of content, whether through blog posts, short-form videos, carousels, or infographics.

Tonya Parker from Parker Content discusses her approach to maximizing engagement by adapting content for different platforms:

“I maintain a list of topics inspired, in part, by what I read or see on various social media channels and forums. I choose topics from this list based on their timeliness and relevance to my objectives. After I’ve completed the research for the topic, I decide which platforms and formats to distribute my content through.

I use Canva for my creative, which allows me to create presentations that I can use for videos, PDFs, or single-image graphics. Copy becomes a video script or text post. Using Descript, I can speak first and convert to text or write the script and then record the audio.

I don’t recommend simply duplicating your content across platforms, though. Each audience is different, and your final product for each platform should cater to those differences. Even when making a video short, I’ll often change the introduction or some of the graphics when taking it from YouTube to LinkedIn or a smaller platform like Alignable.”

Turning Client Success into a Powerful Organic Growth Engine

Building brand credibility is key to long-term organic growth, and one of the best ways to do it is by sharing client success stories. Real case studies, customer testimonials, and behind-the-scenes content help build trust and get people engaged.

Natasha Rai from Explainerd explains how her company created a series focused on client success.

“I launched a ‘Client Success Spotlight’ series, where we highlighted client projects and tagged them to encourage sharing. This boosted our reach, strengthened client relationships, and attracted new leads through authentic endorsements.”

Influencer Partnerships and Targeted Ads

Influencer collaborations are no longer just a tactic for B2C brands—when executed properly. They can become a core driver of both paid and organic social media performance in B2B and high-consideration industries.

And instead of just using influencer content in isolation, top brands boost it with targeted paid campaigns to get it in front of the right decision-makers at scale.

Kevin Huffman from Kriminil Trading details how his company successfully integrated influencers into its social media strategy:

“We combine influencer partnerships with targeted ads to achieve the best possible return on our social media efforts. We can use influencer marketing to leverage the authority and reach of authoritative voices in the financial industry. We can increase the reach of our message and get real interest in our services by enlisting influencers that are aligned with our values and have relevant audiences.

For example, we recently partnered with a popular cryptocurrency YouTuber who created an educational video on crypto investing basics. This video, promoted with a targeted ad campaign, introduced us to new investors and brought a significant amount of traffic to our site. Studies indicate that 40% of people purchase a product/service when they hear about it from an influencer.”

How Experts Are Changing Their Social Media Strategies in 2025

Social media is changing fast in 2025, and top marketers are pivoting their strategies accordingly. Here’s exactly how experts are adjusting their organic-paid mix to capitalize on new opportunities and avoid wasting resources:

• Embracing Short-Form Video for Broader Reach
• Focusing More on Platform-Specific Strategies
• Testing Reddit for Organic Growth
• Using AI to Improve Campaign Efficiency
• Increasing Focus on Employee-Generated Content

Embracing Short-Form Video for Broader Reach

Platforms like TikTok, Instagram Reels, and YouTube Shorts have taken off, giving even smaller creators and businesses a shot at going viral, thanks to their algorithm-driven feeds.

These bite-sized videos deliver key messages fast, which is perfect for social media users who tend to scroll past longer content. With platforms pushing video more than ever, marketers are leaning into this format to improve both organic reach and paid campaign results.

Matthew Woodward from Search Logistics explains how his team plans to expand their use of short-form video content to maximize results in 2025:

“One change we are looking at for next year to our organic and paid social media marketing strategy involves a higher emphasis on short-form video content. Platforms like YouTube Shorts, Instagram, and TikTok have countless users connecting every day. We plan to make full use of this in our marketing strategies.”

Focusing More on Platform-Specific Strategies

Social media is changing fast, and what works on one platform might flop on another. While algorithms upgrade, smart marketers are adapting with platform-specific strategies to match user behavior and trends.

For example, LinkedIn favors thought leadership and professional insights, while Instagram’s algorithm rewards visually engaging content like Reels.

Here’s what Alan Muther from Ardoz Digital says:

“Next year, I think where it will shift most is by developing more platform-specific strategies to stay on top of changing audience behavior. For Facebook, we’re going to go with the Reels for a while as they’ve really helped organic reach and engagement where the regular posts never have. I’ve seen that people watch short-form videos 60% more than standard material, which makes Reels a must-have for staying on top.

Meanwhile, we’re gearing up to start getting on with more advanced platforms such as TikTok and Bluesky more deliberately. Facebook is still producing a good return on investment, but I would say to go where people are coming from. Short, real-life narratives are the new norm, and we’re doubling down on creativity to accommodate this need on every platform while still having Facebook as our hub for retargeting and higher-level audience engagement.”

Testing Reddit for Organic Growth

While LinkedIn, Instagram, and Facebook dominate social media strategies, some marketers are turning to forum-based platforms like Reddit.

Known for its engaged communities and topic-specific forums (subreddits), Reddit could bring good opportunities for organic reach and niche marketing.

Philip Rosen said that they’re “planning on focusing more on Reddit next year, particularly for organic. This is because the site has seen a huge surge of traffic and pops up in the search results for plenty of the keywords we’re targeting.”

Using AI to Improve Campaign Efficiency

AI-driven platforms can generate creative assets, predict audience behavior, and automate repetitive tasks — freeing marketers to focus on strategy.

Kaumudi Tiwari from Zonka Feedback shared how they “plan to use AI for deeper audience insights and improved ad personalization, while incorporating user-generated content (UGC) in both organic posts and ads to enhance authenticity.”

Increasing Focus on Employee-Generated Content

Employee advocacy is becoming a powerful tool for brands, and for good reason. Content shared by employees often feels more authentic and relatable than traditional brand posts, and that’s exactly why it tends to drive higher engagement.

Richard Robbins from The Technology Vault shared how they are “planning to increase organic posts and paid posts following the strategy of creating targeted paid posts based upon responses to organic postings. We are a smaller company, so our ad spend has to have a high ROI. As we increase the amount of data we get from organic posts followed up by paid posts, we become better at increasing our ROI, which allows us to justify spending more time and effort on both organic and paid social media.”

PRO TIP: Is LinkedIn your main platform for employee-generated content? If so, you can use our free LinkedIn Page Engagement Dashboard to compile all of your key performance indicators in a single dashboard and monitor engagement easily.

Real-World Examples of Successful Social Media Campaigns

Seeing strategies in action provides the clearest roadmap for your own social media success. Let’s examine some of the strategies that our respondents used that have proven successful:

• Building a Community-Driven Facebook Campaign for Long-Term Growth
• Turning Customer Stories into Viral LinkedIn Content
• Building Demand with a Teaser Campaign and UGC

Building a Community-Driven Facebook Campaign for Long-Term Growth

Community-driven Facebook campaigns offer something paid advertising simply can’t replicate, and that’s authentic relationships that compound in value over time.

While paid campaigns drive quick results, community strategies create spaces where customers become invested stakeholders—sharing experiences, troubleshooting together, and championing your brand organically.

Alan Muther from Ardoz Digital explains that “our best one was during the pandemic. It was also our most successful Facebook campaign. It was for a homeware brand that used hyper-targeted paid advertising with a proprietary community-building approach. The first step was paid advertising, sending people to a dedicated Facebook Group where people could share decorating ideas, DIY projects, and product ideas.

After the group had 10,000 members, organic activity increased massively, and we used that to launch group-exclusive offers. This led to a 400% return on investment and built loyal consumers for the brand. The campaign was successful, in my opinion, because of the intersection of community-generated content with paid targeting. We could create a sense of community on Facebook’s Groups, and with paid ads, the right people would find it.”

Turning Customer Stories into Viral LinkedIn Content

LinkedIn’s algorithm actively rewards customer stories that break the corporate mold. What makes these success narratives go viral isn’t polished marketing language, but it’s the specific, sometimes messy details of how real people solved real problems.

Smart marketers are mining their customer interactions for those “holy cow” moments where something unexpected worked brilliantly.

Kacper Rafalski from Netguru shared how their team used this strategy successfully:

“One of the most memorable social media campaigns I ran was on LinkedIn, where we shared stories from clients about the real outcomes they achieved from working with us. There wasn’t even anything fancy about it—no over-the-top graphics or complex strategies—just real stories showing the impact of our work. Honestly, I didn’t expect it to blow up the way it did, but something about it just clicked with people.

They started sharing the posts, tagging friends, even jumping into the comments with their own experiences. What made this campaign successful wasn’t just the metrics, though those were great. It was the way it got our audience talking to us and each other. It turned into a real conversation, not just a collection of “likes”. For me, that’s exactly the goal with social media—to move beyond clicks and connect with people in a way that feels real. This campaign reminded me that authenticity resonates more than any polished ad ever could. Sometimes, the simplest ideas have the most impact.”

Building Demand with a Teaser Campaign and UGC

Sharp product teasers, coupled with authentic user-generated content, create a powerful demand-building engine that paid ads alone struggle to match.

The psychology here is interesting—product glimpses trigger curiosity gaps that our brains are hardwired to fill, while UGC provides the social proof needed to convert that curiosity into genuine desire.

As our respondent, Tara Deal from Five Star Social, described:

“One of the most successful social media campaigns I worked on was for a limited-edition product launch. The goal was to sell out within a week, and we ended up selling out in just 48 hours – way faster than expected. I kicked things off with a three-week teaser campaign on Instagram and TikTok. We posted sneak peeks, behind-the-scenes clips, and close-up shots of the product, but never fully revealed it. I used countdown stickers in stories, which created this sense of mystery and urgency.

We also built a waitlist through bio links and encouraged people to sign up for early access. A week before the launch, I shifted to user-generated content. I sent the product to a handful of micro-influencers and superfans, asking them to share their honest reactions. Their posts felt super authentic, and I boosted the best-performing ones through paid ads targeting lookalike audiences.

On launch day, I ran a mix of carousel and video ads, showing the product in action, with a strong call-to-action to drive traffic directly to the site. What made this campaign so successful was the sense of community we built beforehand. People felt like they were part of something exclusive, and the early buzz really drove demand. Plus, by using real customer reactions in ads, the content felt more relatable and trustworthy. I consider it a win not just because we sold out, but because engagement rates were through the roof, and our follower count grew by 25% during the campaign.”

Stay On Top of Your Social Media Marketing Performance with Databox

Choosing between organic and paid social media strategies isn’t an either/or decision—it’s about finding the right balance that makes sense for your specific marketing goals, audience needs, and available resources.

But how do you know if your current social media mix is actually delivering the results you need?

Well, Databox can help.

You can join our Benchmark Group Social Media Organic and Paid Benchmarks for All Companies to get real-time insights into how other companies are performing on social channels like LinkedIn, Instagram, Facebook, TikTok, and others.

This comparative analysis reveals where you’re outperforming competitors and which areas need adjustment—whether it’s your content strategy, paid targeting, or budget distribution.

And that’s just the beginning. With Databox Dashboards, you can consolidate all your social media metrics into one unified view. This makes it easy to track key metrics like engagement rates, follower growth, and conversion performance without constantly switching between platforms.

We integrate with 100+ data sources—simply connect your social accounts, select the metrics that matter most to your business, and create intuitive visualizations that make your data understandable.

The most successful brands don’t choose between organic and paid social—they master both with the right balance. Databox gives you that balance, with real-time benchmarks, automated reporting, and actionable visualizations.

So, are you ready to stop guessing which social media approach works best for your brand when data-driven decisions are at your fingertips?

Sign up for a free Databox trial today and get the clarity you need to optimize your social media strategy across all dimensions.