Articles by Nevena Rudan
Research Analyst
Latest posts
Are Your Executives Actually Making Decisions From Data Or Just Alongside It?
Most executives believe they are metric-directed. The evidence says they are metric-adjacent — and the gap is costing them decisions. TL;DR Introduction Monday morning. The ...
Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)
You have the data. You just need to know which question to ask first. TL;DR Revenue dropped this month. You asked your team why. You ...
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
BI Tools Comparison: A Framework for Revenue Teams Who’ve Been Burned Before
60% of BI initiatives fail to deliver business value—despite more than $15 billion spent annually on business intelligence or BI tools, according to Dataversity (November ...
How to Differentiate and Scale Your Agency with AI Analytics
Automated reporting saves your team’s time. AI analytics saves your client relationships — and wins you new ones. Automated reporting for clients means your agency ...
Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale)
An agency-friendly tool cuts reporting time per client without turning every dashboard question into a support ticket. An Account Director sits down two hours before ...
What The Hell Is Self-Service Analytics? A Plain-English Guide for SaaS Teams
TL;DR Self-service analytics lets SaaS operators ask a business question and get a trusted, metric-backed answer without waiting on an analyst. Here’s what that requires ...
The End of the Analyst Bottleneck: How AI Is Fixing Self-Service Analytics
When teams can’t get trustworthy answers within the decision window, being “data-driven” turns into a queue problem. TL;DR Introduction: the moment the analyst bottleneck becomes ...
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
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