Author's avatar

Nevena Rudan

About the author

Marketing Research Analyst at Databox. Being an experienced Strategic and Creative Planner, with more than 15 years of practice, Nevena is passionately dedicated to untying the knots and entanglements of marketing, sales, and human behavior in order to deliver understandable, useful, and actionable insights for businesses.

Latest posts

The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]
Uncategorized

The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]

What actually happens when companies commit to full data transparency? Does it bring better performance or just open the door to chaos? For years, the ...

Author's avatar by Nevena Rudan | Apr 17
Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)
SaaS

Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)

How can you identify the warning signs before your SaaS customers disappear for good? And which risk factors should you be monitoring to prevent churn ...

Author's avatar by Nevena Rudan | Mar 26
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Marketing

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...

Author's avatar by Nevena Rudan | Mar 26
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
Marketing

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...

Author's avatar by Nevena Rudan | Nov 28, 2024
Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)
Agencies

Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)

While it may seem ironic, the greatest problem for most marketing agencies is knowing how to attract new clients on a regular basis for their ...

Author's avatar by Nevena Rudan | Jan 28
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

Author's avatar by Nevena Rudan | Jan 30
B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

Author's avatar by Nevena Rudan | Apr 9, 2024
B2B Marketing Benchmarks to Help You Set Goals for 2024
Benchmark Statistics

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

Author's avatar by Nevena Rudan | May 2, 2024
SaaS Marketing Benchmarks to Help You Set Your Goals for 2024
Benchmark Statistics

SaaS Marketing Benchmarks to Help You Set Your Goals for 2024

Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...

Author's avatar by Nevena Rudan | Jan 30
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