Nevena Rudan's avatar

Articles by Nevena Rudan

Senior Content Marketing Strategist at Databox

About the author

Nevena Rudan is a Senior Content Marketing Strategist at Databox⁠, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.

Latest posts

How to Read YouTube Channel Performance Through Watch Time and Retention
AI

How to Read YouTube Channel Performance Through Watch Time and Retention

Views are the easiest YouTube metric to check and the least useful one to act on. What predicts whether a channel actually grows is watch ...

Nevena Rudan's avatar by Nevena Rudan | Jul 16
Salesforce MCP: Is CRM Data Enough for Your AI Agent?
AI

Salesforce MCP: Is CRM Data Enough for Your AI Agent?

TL;DR Connecting Salesforce to Claude via MCP is the advancement the SERP says it is. You authenticate once, your AI agent queries live CRM data, ...

Nevena Rudan's avatar by Nevena Rudan | Jul 10
Business Users Trust BI Tools More. They Reach for ChatGPT Anyway.
AI

Business Users Trust BI Tools More. They Reach for ChatGPT Anyway.

86% pick generative AI before any BI tool for analytical work. Trust ranks fourth in their reasons. Speed and convenience rank first. TL;DR BI has ...

Nevena Rudan's avatar by Nevena Rudan | Jul 10
Databox Agency Plan: Which Plan Fits Your Agency
Uncategorized

Databox Agency Plan: Which Plan Fits Your Agency

Most agencies compare plans by scanning feature grids. The ones that pick the right plan on the first try do arithmetic instead. TL;DR A 15-client ...

Nevena Rudan's avatar by Nevena Rudan | Jul 8
Databox Business vs Agency Pricing: Which Track Fits You
Uncategorized

Databox Business vs Agency Pricing: Which Track Fits You

The decision is not which product to choose. It is whose performance you are reporting on. TL;DR Databox has two pricing tracks. The Business track ...

Nevena Rudan's avatar by Nevena Rudan | Jul 8
Databox Free Plan: What’s Included and Who It’s For
Uncategorized

Databox Free Plan: What’s Included and Who It’s For

The pricing page tells you what Free includes. This piece tells you whether Free fits how you actually work. TL;DR Databox Free has a fixed ...

Nevena Rudan's avatar by Nevena Rudan | Jul 8
How to Choose the Right Databox Plan for Your Team
Uncategorized

How to Choose the Right Databox Plan for Your Team

The plan that fits your workflow is rarely the one you land on if you shop the pricing page first. TL;DR Databox has nine plan ...

Nevena Rudan's avatar by Nevena Rudan | Jul 2
How to Track AI Search Visibility With GA4 and Search Console
AI

How to Track AI Search Visibility With GA4 and Search Console

A manual walkthrough, and the Claude skill that does it for you. TL;DR Every AEO guide tells you that you need a dedicated AI visibility ...

Nevena Rudan's avatar by Nevena Rudan | Jun 25
AI Makes Data Governance Non-Negotiable. What Does That Mean for Mid-Sized Companies?
AI

AI Makes Data Governance Non-Negotiable. What Does That Mean for Mid-Sized Companies?

Your dashboards have a new reader, and it doesn’t have judgment. TL;DR Your dashboards have a new reader. It can do arithmetic faster than your ...

Nevena Rudan's avatar by Nevena Rudan | Jun 23
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