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Articles by Nevena Rudan

Senior Content Marketing Strategist at Databox

About the author

Nevena Rudan is a Senior Content Marketing Strategist at Databox⁠, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.

Latest posts

Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey
Marketing

Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey

As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...

Nevena Rudan's avatar by Nevena Rudan | Nov 5, 2025
Impact of Generative AI & Changing Search Habits in the SEO Industry
Uncategorized

Impact of Generative AI & Changing Search Habits in the SEO Industry

The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...

Nevena Rudan's avatar by Nevena Rudan | Sep 28, 2025
The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]
Uncategorized

The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]

What actually happens when companies commit to full data transparency? Does it bring better performance or just open the door to chaos? For years, the ...

Nevena Rudan's avatar by Nevena Rudan | Apr 25, 2025
Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)
SaaS

Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)

How can you identify the warning signs before your SaaS customers disappear for good? And which risk factors should you be monitoring to prevent churn ...

Nevena Rudan's avatar by Nevena Rudan | Mar 26, 2025
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Marketing

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...

Nevena Rudan's avatar by Nevena Rudan | Jul 11, 2025
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
Marketing

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...

Nevena Rudan's avatar by Nevena Rudan | Nov 28, 2024
Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)
Agencies

Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)

While it may seem ironic, the greatest problem for most marketing agencies is knowing how to attract new clients on a regular basis for their ...

Nevena Rudan's avatar by Nevena Rudan | Feb 25
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1, 2025
B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

Nevena Rudan's avatar by Nevena Rudan | Mar 4
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