Articles by Nevena Rudan

Nevena Rudan is a Senior Content Marketing Strategist at Databox⁠, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.

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Marketing

How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)

How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...

by Nevena Rudan · Sep 24

What Is Conversational Analytics? A Marketer’s Guide (2026)

Dashboards show what happened. Conversational analytics lets you ask why and get an answer before the meeting ends. TL;DR Introduction Conversational analytics is the ability ...

by Nevena Rudan · Sep 24

Marketing

How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook

How can I measure AI search traffic effectively? AI answer engines are becoming a default step in B2B discovery. Instead of scanning ten blue links, ...

by Nevena Rudan · Sep 24

Marketing

Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey

As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...

by Nevena Rudan · Nov 5, 2025

Uncategorized

Impact of Generative AI & Changing Search Habits in the SEO Industry

The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...

by Nevena Rudan · Sep 28, 2025

Uncategorized

The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]

What actually happens when companies commit to full data transparency? Does it bring better performance or just open the door to chaos? For years, the ...

by Nevena Rudan · Apr 25, 2025

SaaS

Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)

How can you identify the warning signs before your SaaS customers disappear for good? And which risk factors should you be monitoring to prevent churn ...

by Nevena Rudan · Mar 26, 2025

Marketing

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...

by Nevena Rudan · Jul 11, 2025

Marketing

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...

by Nevena Rudan · Jun 3

Agencies

Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)

While it may seem ironic, the greatest problem for most marketing agencies is knowing how to attract new clients on a regular basis for their ...

by Nevena Rudan · Feb 25

KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

by Nevena Rudan · Jul 1, 2025

KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

by Nevena Rudan · Mar 4

Marketing

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

by Nevena Rudan · Sep 24

Benchmark Statistics

SaaS Marketing Benchmarks to Help You Set Your Goals for 2024

Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...

by Nevena Rudan · May 7

Agencies

The State of Agency-Client Collaboration in 2024

Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...

by Nevena Rudan · Feb 24

Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

by Nevena Rudan · May 7

Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

by Nevena Rudan · Sep 24

Agencies

How High Performing Agencies Market Themselves

Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...

by Nevena Rudan · Mar 4

KPIs & Metrics

Content Marketing Benchmarks by Industry for 2025

Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...

by Nevena Rudan · Apr 9

Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

by Nevena Rudan · Sep 24

Marketing

Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]

You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...

by Nevena Rudan · Sep 24