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Articles by Nevena Rudan

Research Analyst

About the author

Nevena Rudan is a Marketing Research Analyst at Databox with over 15 years of experience in communications and advertising. She specializes in untangling complex marketing challenges and consumer behavior patterns to deliver clear, actionable insights. Nevena is passionate about understanding what truly drives customer decisions and turning data into business growth. Outside of work, she indulges her love of food and art, often finding creative inspiration in both

Latest posts

SaaS Marketing Benchmarks to Help You Set Your Goals for 2024
Benchmark Statistics

SaaS Marketing Benchmarks to Help You Set Your Goals for 2024

Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
The State of Agency-Client Collaboration in 2024
Agencies

The State of Agency-Client Collaboration in 2024

Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...

Nevena Rudan's avatar by Nevena Rudan | Feb 24
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Nevena Rudan's avatar by Nevena Rudan | Apr 10
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
How High Performing Agencies Market Themselves
Agencies

How High Performing Agencies Market Themselves

Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...

Nevena Rudan's avatar by Nevena Rudan | Mar 4
Content Marketing Benchmarks by Industry for 2025
KPIs & Metrics

Content Marketing Benchmarks by Industry for 2025

Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
Digital Advertising Benchmarks by Industry for 2023
Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

Nevena Rudan's avatar by Nevena Rudan | Apr 10
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
Marketing

Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]

You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
SEO Industry Benchmarks
Marketing

SEO Industry Benchmarks

SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
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