Articles by Nevena Rudan
Nevena Rudan is a Senior Content Marketing Strategist at Databox, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.
Connect with the author
PPC Industry Benchmarks for 2024
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
by Nevena Rudan · May 7
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...
by Nevena Rudan · Sep 24
How High Performing Agencies Market Themselves
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
by Nevena Rudan · Mar 4
Content Marketing Benchmarks by Industry for 2025
Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...
by Nevena Rudan · Apr 9
Digital Advertising Benchmarks by Industry for 2023
Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...
by Nevena Rudan · Sep 24
![Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]](https://cdnwebsite.databox.com/wp-content/uploads/2023/09/28050418/organicpaid-cover%402x-1000x523.png)
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
by Nevena Rudan · Sep 24
SEO Industry Benchmarks
SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...
by Nevena Rudan · Mar 3
Marketing Benchmarks by Industry
Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...
by Nevena Rudan · Mar 3
Google Analytics 4 Industry Benchmarks for 2023 and Beyond
If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...
by Nevena Rudan · May 6
Instagram Industry Benchmarks for 2023
If you use Instagram in any professional capacity, you know its updates constantly give you something new to factor into your strategy. Whether it releases ...
by Nevena Rudan · May 11
Social Media Benchmarks by Industry for 2023
Having a clear strategy can make or break your social media marketing efforts. But how do you know if your strategy aligns with industry norms? ...
by Nevena Rudan · Mar 3
42 SEO Statistics Marketing Experts Should Be Aware of to Boost Rankings in 2023
Over 5 million searches happening on Google every minute. Over 200 ranking factors that Google uses when offering answers to a search query. Dozens and ...
by Nevena Rudan · Jul 3, 2025
19 Email Marketing Statistics That Will Help Marketers Maximize Their ROI in 2023
The email marketing market is pretty damn big. How big exactly? In 2020, the global email marketing market was valued at 7.5 billion US dollars. ...
by Nevena Rudan · Aug 6, 2023
Google Ads Benchmarks by Industry
We know; competing in the digital marketing arena can feel overwhelming and daunting. The sheer volume of data, diverse performance metrics, and the constantly changing ...
by Nevena Rudan · Sep 24
Website Traffic Benchmarks by Industry
What if you could unlock the secrets to your industry’s online performance and gain a competitive edge? Our comprehensive report on website traffic benchmarks offers ...
by Nevena Rudan · May 26
20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023
To stay competitive and ensure your online store is continuously growing, having a strong ecommerce strategy in place is critical. And one of the main ...
by Nevena Rudan · May 2, 2024
![Facebook Ads Benchmarks for Your Industry [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2023/04/19101447/facebook-ads-industry-benchmarks-featured-1000x563.png)
Facebook Ads Benchmarks for Your Industry [Original Data]
In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...
by Nevena Rudan · May 6
The 2023 State of Business Reporting
In most companies, internal reporting looks exactly like this: The end. As the business grows and new data sources and metrics are added to the ...
by Nevena Rudan · Sep 2
50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level
Over the last decade, social media platforms have seen consistent growth but also experienced a lot of changes. Twitter has introduced Birdwatch, a community-led program ...
by Nevena Rudan · Apr 9, 2025
20 Customer Service Statistics to Help You Deliver a 5-Star Experience
A recent Microsoft study showed that 90% of US citizens base a large portion of their loyalty to a brand on customer service, while almost ...
by Nevena Rudan · Apr 11, 2023
30 Content Marketing Statistics to Power Up Your Strategy in 2022
Having an efficient content marketing strategy in place is essential when it comes to raising brand awareness, generating more revenue, and persuading customers to take ...
by Nevena Rudan · Apr 12, 2023