Articles by Nevena Rudan
Research Analyst
Latest posts
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook
How can I measure AI search traffic effectively? AI answer engines are becoming a default step in B2B discovery. Instead of scanning ten blue links, ...
Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey
As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...
Impact of Generative AI & Changing Search Habits in the SEO Industry
The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...
![The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2025/04/17101815/Data-Transparency-1000x565.png)
The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]
What actually happens when companies commit to full data transparency? Does it bring better performance or just open the door to chaos? For years, the ...
Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)
How can you identify the warning signs before your SaaS customers disappear for good? And which risk factors should you be monitoring to prevent churn ...
![Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2020/07/17021427/google-ads-goals-1000x563.png)
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...
Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)
While it may seem ironic, the greatest problem for most marketing agencies is knowing how to attract new clients on a regular basis for their ...
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