Nevena Rudan's avatar

Articles by Nevena Rudan

Research Analyst

About the author

Nevena Rudan is a Marketing Research Analyst at Databox with over 15 years of experience in communications and advertising. She specializes in untangling complex marketing challenges and consumer behavior patterns to deliver clear, actionable insights. Nevena is passionate about understanding what truly drives customer decisions and turning data into business growth. Outside of work, she indulges her love of food and art, often finding creative inspiration in both

Latest posts

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1
B2B Marketing Benchmarks to Help You Set Goals for 2024
Marketing

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1
SaaS Marketing Benchmarks to Help You Set Your Goals for 2024
Benchmark Statistics

SaaS Marketing Benchmarks to Help You Set Your Goals for 2024

Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1
The State of Agency-Client Collaboration in 2024
Agencies

The State of Agency-Client Collaboration in 2024

Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9, 2024
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

Nevena Rudan's avatar by Nevena Rudan | Jun 26
How High Performing Agencies Market Themselves
Agencies

How High Performing Agencies Market Themselves

Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...

Nevena Rudan's avatar by Nevena Rudan | Jun 15, 2024
Content Marketing Benchmarks by Industry for 2025
KPIs & Metrics

Content Marketing Benchmarks by Industry for 2025

Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1
Digital Advertising Benchmarks by Industry for 2023
Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1
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