About the author
Marketing Research Analyst at Databox. Being an experienced Strategic and Creative Planner, with more than 15 years of practice, Nevena is passionately dedicated to untying the knots and entanglements of marketing, sales, and human behavior in order to deliver understandable, useful, and actionable insights for businesses.
Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...
Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...
Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...
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