About the author
Marketing Research Analyst at Databox. Being an experienced Strategic and Creative Planner, with more than 15 years of practice, Nevena is passionately dedicated to untying the knots and entanglements of marketing, sales, and human behavior in order to deliver understandable, useful, and actionable insights for businesses.
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
From generative AI to some big changes that Google is bringing to its search engine, content marketers have been dealing with a lot of things ...
Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...
Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...
If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...
If you use Instagram in any professional capacity, you know its updates constantly give you something new to factor into your strategy. Whether it releases ...
Having a clear strategy can make or break your social media marketing efforts. But how do you know if your strategy aligns with industry norms? ...
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