LinkedIn Company Page Engagement Dashboard Template

Template created by Databox Databox
Use this free dashboard template to measure the overall engagement of your company’s LinkedIn page. See which posts receive the most engagement and track your page’s overall impressions, clicks, comments, followers, and more.

Uses one-click integrations:

  • LinkedIn Company Pages LinkedIn Company Pages

If you don’t use LinkedIn Company Pages, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this LinkedIn Company Page Engagement dashboard template:

Connect your LinkedIn company page account and you’ll learn:

  • Which page updates receive the most engagement? Track the specific page updates that generate the most impressions and clicks. Use this information to better understand the content that resonates best with your audience and double down on what’s working.
  • How many website visitors do we generate from LinkedIn? Track the overall number of clicks your company page receives from LinkedIn. Monitor clicks over time and see if your following is growing or if you need to make adjustments to your strategy in order to scale engagement along with your following.
  • How are people engaging with our content on LinkedIn? Track the number of impressions, clicks, comments, shares, and followers your LinkedIn company pages receive in any given time period. Use these insights to report on the ROI of your LinkedIn efforts and make adjustments to your strategy when needed.
  • What are the demographics of our LinkedIn followers? Learn more about your following by tracking the seniority (VP, Director, Manager, etc.) and function (Sales, Marketing, HR, etc.) of your followers and the overall percentage each one represents of your overall following.
  • How many followers do we have? Track the total number of followers your Linkedin page has generated. Monitor engagement over time and see which days, weeks, months, etc., have resulted in the highest number of new followers. Correlate these results with your marketing efforts and double down on what’s working.

Pull additional data using our robust integration with Linkedin Company Pages

What other campaign metrics can you track and visualize with our integration with Linkedin company pages? Almost anything:

  • LinkedIn ad performance
  • Impressions, engagement, clicks, comments, and shares
  • Follower demographics
  • Pageviews and Unique views
  • Progress towards your campaign goals, and more

In Databox there are dozens of LinkedIn metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Linkedin company pages.

Read more about LinkedIn Company Pages integration.

Explore more LinkedIn dashboards.

LinkedIn Company Pages LinkedIn Company Pages metrics included in this template
  • New Followers

    New Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.

  • Engagement %
  • Clicks

    The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.

  • Clicks by Page Update

    Clicks by Page Update is a metric on LinkedIn Company Pages that measures the number of times your page updates were clicked on by users. This metric helps track engagement and interest in your page content.

  • Comments

    The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.

  • Followers by Function

    The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.

  • Followers by Seniority

    Followers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.

  • Impressions by Page Update

    Impressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.

  • Shares

    Shares metric on LinkedIn Company Pages measures how many times your page's updates have been shared by users, increasing visibility and reach among their connections.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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