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Track performance of your LinkedIn Company Pages

LinkedIn Company Pages
Dashboard and Reporting Software

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LinkedIn Company Pages allow organizations to establish an online presence on LinkedIn. They serve as a hub for sharing company updates, news, and job opportunities, helping businesses foster connections and engage with professionals.

Drive presence for your business on LinkedIn

Track the performance of your LinkedIn Company Pages inside Databox with 24 out-of-the-box metrics. You can view a list of your recent posts and the number of impressions and clicks they’ve each received, geographic and seniority demographics of your followers, growth of overall impressions, clicks, followers and much more. Combine it with stats from our Facebook pages, Twitter and Instagram connectors to track the performance of your overall social media presence.

  • Metrics & Templates
  • Tech details
  • Behaviour & usage
  • Help Articles

Basics

  • Category
    Social Media
  • Description
    LinkedIn Company Pages allow organizations to establish an online presence on LinkedIn. They serve as a hub for sharing company updates, news, and job opportunities, helping businesses foster connections and engage with professionals.
  • Status
    stable
  • Date added
    2017-01-16
  • Time Zone
    UTC

API Details

Metric Builder

  • Metric builder available
    No
  • Missing data for LinkedIn Company Pages metrics

    If LinkedIn Company Pages data that was previously available in Databox suddenly becomes unavailable, it may be due to a loss of necessary permissions for the user who originally connected the LinkedIn Company Pages account.
    To resolve this, the user must either regain the required ‘Super Admin’ page role in Linkedin or have another user with the correct access reconnect the LinkedIn Company Pages account.

  • Maximum amount of historical data for LinkedIn Company Pages metrics

    Due to technical limitations, the date range ‘All Time’ will return a maximum of 36 months of historical data. However, metrics that represent total values (i.e. ‘Followers’, ‘Total Likes’, etc.) will always show the current total value when ‘All Time’ date range is selected.

    For the following metrics, a maximum of 12 months of historical data is available via the API:

    • Page Updates by Impressions
    • Page Updates by Clicks
    • Page Updates by Interactions
    • Page Updates by Comments
    • Page Updates by Likes
    • Page Updates by Shares
  • LinkedIn Company Pages metrics specifications

    The following LinkedIn Company Pages metrics are no-reset metrics. No-reset metrics are not reset to value 0 with every new day.

    Followers
    Followers by Company Size
    Followers by Country
    Followers by Function
    Followers by Industry
    Followers by Seniority
    Followers by Region
    Followers by Association Type
    Total Updates

    The following LinkedIn Company Pages metrics are non-aggregatable metrics.
    This means that, due to the nature of these metrics, adding daily, weekly, or monthly values together will not provide accurate results for extended time periods.

    Followers
    Followers by Company Size
    Followers by Geographic Area
    Followers by Function
    Followers by Industry
    Followers by Seniority
    Updates (total)
    Updates (total) Recent Page Updates by Title
    Total Unique Impressions
    Total Impressions
    Total Clicks
    Total Comments
    Total Shares
    Total Engagements
    Total Impressions by Update
    Total Clicks by Clicks
    Total Comments by Comments
    Total Engagements by Engagements
    Total Shares by Shares
    Interactions by Interactions
    Company Home Page Views (desktop) by Seniority
    Company Home Page Views (desktop) by Function
    Company Home Page Views (desktop) by Company Size
    Company Home Page Views (mobile) by Seniority
    Company Home Page Views (mobile) by Function
    Company Home Page Views (mobile) by Company Size
    Company Home Page Views by Country
    Company Home Page Views by Region
    Company Home Page Views by Industry
    Company Home Page Views by Seniority
    Company Home Page Views by Function
    Company Home Page Views by Company Size
    Total Engagements by Page Update
    Unique Impressions
    Engagement Rate
    Engagement Rate by Page Update
    Career Page Views by Seniority
    Career Page Views by Function
    Career Page Views by Company Size
    Career Page Views (desktop) by Seniority
    Career Page Views (desktop) by Function
    Career Page Views (desktop) by Company Size
    Career Page Views (mobile) by Seniority
    Career Page Views (mobile) by Function
    Career Page Views (mobile) by Company Size

  • LinkedIn Company Pages data source keeps disconnecting, displays error message ‘Access revoked’ immediately after attempting to reconnect

    In case of the ‘Access revoked’ error, please follow these steps:

    • Check for multiple connections of the Linkedin account in Databox:
      Ensure that the same LinkedIn Company Pages account is not connected to other Databox accounts (for example, in both Agency and Client account). Databox only allows one connection per LinkedIn Company Pages account.
    • Remove Databox Permissions in LinkedIn:
      If the issue persists, remove the Databox app from your LinkedIn services page, then attempt to reconnect the LinkedIn Company Pages account in Databox. Go to LinkedIn’s Permitted Services Page to delete the Databox app.
  • LinkedIn Company Pages – possible discrepancies for campaigns targeting members residing in the European Economic Area (EEA) and Switzerland

    For LinkedIn Company Pages, discrepancies may appear in campaign metrics when targeting members in the European Economic Area (EEA) and Switzerland. These discrepancies result from requirements imposed by the EU Digital Markets Act (DMA).
    Due to LinkedIn’s compliance changes, users running campaigns targeting these regions may notice fewer conversions, smaller audience sizes, and shifts in ROI, impacting campaign and reporting metrics.
    You can learn more about this here.

  • Hourly granularity NOT supported for LinkedIn Company Pages metrics in Databox

    Due to API limitations, hourly granularity is not supported for Linkedin Company Pages metrics. This may affect visualization options for charts in Databox.
    For example, if a LinkedIn Company Pages metric is used on a Line or Bar Chart with ‘Yesterday’ date range selected, hourly data won’t be displayed on the Chart. However, the big number above the Chart will accurately reflect the Metric value for the selected date range.

    Learn more about granularity here.

  • Certain metrics show only data for the most recent 100 posts/updates

    Due to an API limitation, the following metrics only show data for the 100 most recent posts/updates:

    • Impressions by Page Update
    • Engagement Rate by Page Update
    • Clicks by Page Update
    • Reactions by Page Update
    • Engagements by Page Update
    • Comments by Page Update
    • Shares by Page Update
    • Likes by Page Update
    • Total Impressions by Page Update
    • Total Clicks by Page Update
    • Total Comments by Page Update
    • Total Engagement Rate by Page Update
    • Total Shares by Page Update
    • Total Reactions by Page Update
    • Total Engagements by Page Update
    • Total Likes by Page Update
  • Certain LinkedIn Company Pages metrics show data only for the 100 most recent posts/updates

    Due to an API limitation, the following metrics only reflect data for the 100 most recent posts/updates

    • Total: Updates, Impressions, Clicks, Interactions, Comments, Likes, Shares
    • Page Updates by: Impressions, Clicks, Interactions, Comments, Likes, Shares
    • Updates, Engagements
  • ‘Super Admin’ page role required in LinkedIn Company Page account in order to connect to Databox

    In order to successfully connect a LinkedIn Company Pages account to Databox, the user performing the connecting must have the ‘Super Admin’ page role in their LinkedIn Account.

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