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LinkedIn Company Pages allow organizations to establish an online presence on LinkedIn. They serve as a hub for sharing company updates, news, and job opportunities, helping businesses foster connections and engage with professionals.
Track the performance of your LinkedIn Company Pages inside Databox with 24 out-of-the-box metrics. You can view a list of your recent posts and the number of impressions and clicks they’ve each received, geographic and seniority demographics of your followers, growth of overall impressions, clicks, followers and much more. Combine it with stats from our Facebook pages, Twitter and Instagram connectors to track the performance of your overall social media presence.
If LinkedIn Company Pages data that was previously available in Databox suddenly becomes unavailable, it may be due to a loss of necessary permissions for the user who originally connected the LinkedIn Company Pages account.
To resolve this, the user must either regain the required ‘Super Admin’ page role in Linkedin or have another user with the correct access reconnect the LinkedIn Company Pages account.
Due to technical limitations, the date range ‘All Time’ will return a maximum of 36 months of historical data. However, metrics that represent total values (i.e. ‘Followers’, ‘Total Likes’, etc.) will always show the current total value when ‘All Time’ date range is selected.
For the following metrics, a maximum of 12 months of historical data is available via the API:
The following LinkedIn Company Pages metrics are no-reset metrics. No-reset metrics are not reset to value 0 with every new day.
Followers
Followers by Company Size
Followers by Country
Followers by Function
Followers by Industry
Followers by Seniority
Followers by Region
Followers by Association Type
Total Updates
The following LinkedIn Company Pages metrics are non-aggregatable metrics.
This means that, due to the nature of these metrics, adding daily, weekly, or monthly values together will not provide accurate results for extended time periods.
Followers
Followers by Company Size
Followers by Geographic Area
Followers by Function
Followers by Industry
Followers by Seniority
Updates (total)
Updates (total) Recent Page Updates by Title
Total Unique Impressions
Total Impressions
Total Clicks
Total Comments
Total Shares
Total Engagements
Total Impressions by Update
Total Clicks by Clicks
Total Comments by Comments
Total Engagements by Engagements
Total Shares by Shares
Interactions by Interactions
Company Home Page Views (desktop) by Seniority
Company Home Page Views (desktop) by Function
Company Home Page Views (desktop) by Company Size
Company Home Page Views (mobile) by Seniority
Company Home Page Views (mobile) by Function
Company Home Page Views (mobile) by Company Size
Company Home Page Views by Country
Company Home Page Views by Region
Company Home Page Views by Industry
Company Home Page Views by Seniority
Company Home Page Views by Function
Company Home Page Views by Company Size
Total Engagements by Page Update
Unique Impressions
Engagement Rate
Engagement Rate by Page Update
Career Page Views by Seniority
Career Page Views by Function
Career Page Views by Company Size
Career Page Views (desktop) by Seniority
Career Page Views (desktop) by Function
Career Page Views (desktop) by Company Size
Career Page Views (mobile) by Seniority
Career Page Views (mobile) by Function
Career Page Views (mobile) by Company Size
In case of the ‘Access revoked’ error, please follow these steps:
For LinkedIn Company Pages, discrepancies may appear in campaign metrics when targeting members in the European Economic Area (EEA) and Switzerland. These discrepancies result from requirements imposed by the EU Digital Markets Act (DMA).
Due to LinkedIn’s compliance changes, users running campaigns targeting these regions may notice fewer conversions, smaller audience sizes, and shifts in ROI, impacting campaign and reporting metrics.
You can learn more about this here.
Due to API limitations, hourly granularity is not supported for Linkedin Company Pages metrics. This may affect visualization options for charts in Databox.
For example, if a LinkedIn Company Pages metric is used on a Line or Bar Chart with ‘Yesterday’ date range selected, hourly data won’t be displayed on the Chart. However, the big number above the Chart will accurately reflect the Metric value for the selected date range.
Learn more about granularity here.
Due to an API limitation, the following metrics only show data for the 100 most recent posts/updates:
Due to an API limitation, the following metrics only reflect data for the 100 most recent posts/updates
In order to successfully connect a LinkedIn Company Pages account to Databox, the user performing the connecting must have the ‘Super Admin’ page role in their LinkedIn Account.