In 2014, HubSpot introduced a free CRM. In 2016, they introduced a suite of sales acceleration tools they called Sales Pro.

On November 1, 2018, HubSpot launched the biggest set of enhancements to their Sales Hub with the launch of Sales Enterprise. The announcement should have come as a surprise to no one. The sales technology ecosystem is seeing greater investments and growth (it even has its own SalesTech Ecosystem graphic with 839 vendors) as sales teams are increasingly growing their sales stack beyond just the CRM in order to improve sales rep productivity.

According to Doug Davidoff, Founder and CEO of Imagine Business Development, Sales Enterprise, with nearly 40 distinct features, is the most comprehensive sales acceleration application on the market.

In this episode of Ground Up, I’m joined by Davidoff to break down the HubSpot’s Sales platform–feature by feature, as he did in a blog post recently.

Davidoff has headed up Imagine Business Development–which started as a sales advisory firm–for nearly 15 years and has been involved in sales leadership for more than three decades. Since 2014, when his agency expanded into offering full-funnel sales and marketing services, he has implemented HubSpot Marketing and HubSpot Sales for dozens of companies.

Since I have known him, he’s been integrating technology into his marketing and sales services offerings far better than most firms. And there are few sales tools that Davidoff hasn’t at least evaluated.

In this episode we break down Sales Enterprise (SE) and highlight:

• An overall review of the application highlight, ease of use, speed, and power
• What it’s like for the sales rep to use
• What it’s like for sales managers/executives to use
• Review each of the 37 distinct features in HubSpot Sales Enterprise
• Who it’s right for and who it’s not

The good, the bad and, yes, the ugly. Davidoff gives his candid assessment of what works, what needs to work and what doesn’t.

Enjoy.

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