Ground Up Podcast

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Avatar Peter Caputa IV on January 29, 2019 (last modified on July 19, 2019) • 2 minute read

In 2014, HubSpot introduced a free CRM. In 2016, they introduced a suite of sales acceleration tools they called Sales Pro.

On November 1, 2018, HubSpot launched the biggest set of enhancements to their Sales Hub with the launch of Sales Enterprise. The announcement should have come as a surprise to no one. The sales technology ecosystem is seeing greater investments and growth (it even has its own SalesTech Ecosystem graphic with 839 vendors) as sales teams are increasingly growing their sales stack beyond just the CRM in order to improve sales rep productivity.

According to Doug Davidoff, Founder and CEO of Imagine Business Development, Sales Enterprise, with nearly 40 distinct features, is the most comprehensive sales acceleration application on the market.

In this episode of Ground Up, I’m joined by Davidoff to break down the HubSpot’s Sales platform–feature by feature, as he did in a blog post recently.

Davidoff has headed up Imagine Business Development–which started as a sales advisory firm–for nearly 15 years and has been involved in sales leadership for more than three decades. Since 2014, when his agency expanded into offering full-funnel sales and marketing services, he has implemented HubSpot Marketing and HubSpot Sales for dozens of companies.

Since I have known him, he’s been integrating technology into his marketing and sales services offerings far better than most firms. And there are few sales tools that Davidoff hasn’t at least evaluated.

In this episode we break down Sales Enterprise (SE) and highlight:

  • An overall review of the application highlight, ease of use, speed, and power
  • What it’s like for the sales rep to use
  • What it’s like for sales managers/executives to use
  • Review each of the 37 distinct features in HubSpot Sales Enterprise
  • Who it’s right for and who it’s not

The good, the bad and, yes, the ugly. Davidoff gives his candid assessment of what works, what needs to work and what doesn’t.

Enjoy.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author
Avatar
Peter Caputa IV is CEO of Databox. You can follow him on Twitter or connect on Linkedin.
You may also like...
Read more

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast   |  Dec 9

Read more

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized   |  Dec 2

Read more

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast   |  Nov 25