Articles by author Dann Albright

Dann Albright Dann is a freelance writer who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, he takes big ideas and turns them into highly practical content that keeps readers hooked.

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Marketing

14 Free Ways to Research and Analyze Keywords for Blog Posts

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Avatar Marketing AvatarDann Albright   |  Aug 29

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Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Avatar Marketing   |  Aug 23

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Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Avatar Marketing   |  Jul 23

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jul 16

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Agencies

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

Avatar Agencies   |  Jan 15

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Marketing

How to Increase Your Live Chat Response Rate, According to 46 Marketers

From personalizing your initial prompt to asking the right questions, here are some proven ways for improving the response rate from your live chat efforts.

Avatar Marketing   |  Jan 3

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Marketing

29 Advertisers On the Top 5 Facebook Ads Metrics for Measuring ROI

We asked marketers to share their 5 most-important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Avatar Marketing   |  Dec 18 2018

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Marketing

25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views

48% of the marketers we surveyed are creating between 10-30 new videos every month. Here’s how they’re using this content to grow their YouTube channels.

Avatar Marketing   |  Dec 10 2018

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Marketing

Will Increasing Your Facebook Ad Budget Actually Increase Sales?

92% of agencies say that Facebook Ads are at least somewhat effective at generating sales. But, when and how should you increase your investment?

Avatar Marketing   |  Dec 3 2018

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Marketing

36 Agencies on How to Set Goals for Clients (When the Client Doesn’t Have Any)

97% of agencies say that setting goals for a specific client KPI leads to improvement in that KPI. Here’s how agencies set client goals in the first place.

Avatar Marketing   |  Nov 26 2018

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Marketing

42 Agencies On the Traffic Sources That Will Grow & Decline Next Year

60% of agencies say that organic drives the most traffic for clients right now. How will that change over the next 12 months? We asked them to share.

Avatar Marketing   |  Nov 19 2018

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Marketing

Dozens of Marketers On How to Get More Views on YouTube

We surveyed dozens of video marketers to find out the most effective ways to drive more views to your YouTube videos.

Avatar Marketing   |  Nov 14 2018

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Marketing

The Most Effective Channels for Reaching Your Target Customer

We asked dozens of marketers to share their most effective channel for reaching their target audience and their best tips for doing it well.

Avatar Marketing   |  Nov 7 2018

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Agencies

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Avatar Agencies   |  Nov 5 2018

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Marketing

32 Agencies Share Their Favorite Project Management Tools & Processes

We polled dozens of agencies to find out which project management tools they use and how they use them to build successful project management processes.

Avatar Marketing   |  Oct 29 2018

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Marketing

Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples

According to our research, 41% of marketers adjust their lead nurturing campaigns every month. Here are the strategies they’re finding to be most successful.

Avatar Marketing   |  Oct 17 2018

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Marketing

Power Users Share Their First Impressions of HubSpot’s Conversations Tool

Dozens of HubSpot power users share their thoughts on the Conversations tool, including their experience with setup, ease-of-use, conversions, and more.

Avatar Marketing   |  Oct 16 2018

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Marketing

Top Advertisers Share Tips for $10 Customer Acquisition Costs on Facebook

According to our latest report, 46% of marketers report a customer acquisition cost (CAC) on Facebook of less than $10. Here’s how they’re doing it.

Avatar Marketing   |  Oct 15 2018

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Marketing

Dozens of Advertisers Share Strategies for Reducing Facebook CPC

According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.

Avatar Marketing   |  Oct 10 2018

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Marketing

100+ Marketers Share The Link-Building Techniques That Work Best

According to our latest report, 84% of marketers have a deliberate strategy for building backlinks. Here are the tactics that are working best.

Avatar Marketing   |  Oct 9 2018

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Marketing

Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)

We asked dozens of marketers to share the tactics that work for increasing website referral traffic. Here’s what we learned.

Avatar Marketing   |  Sep 24 2018

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Marketing

15 MailChimp Integrations That Power Users Recommend Most

We tapped a few dozen MailChimp users to give us their thoughts on the MailChimp integrations they rely on most. Here’s what we learned.

Avatar Marketing   |  Sep 19 2018

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Marketing

How to Write Compelling Chatbots That Receive Double-Digit Response Rates

Marketers from IBM, HubSpot, Drift (and more) share tips for building chatbots that get loads of responses.

Avatar Marketing   |  Sep 13 2018

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Marketing

42 Paid Marketers Share Strategies for Lowering Your AdWords CPC

More than 40 paid marketers shared the strategies that have worked for lowering their cost-per-click (CPC) on AdWords, including tips for improving your Quality Score, keyword targeting, and more.

Avatar Marketing   |  Sep 11 2018

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Marketing

76 Marketers on How to Reduce Your Website’s Bounce Rate

From understanding searcher intent to improving page load speed (and everything in between), here are all the things marketers say can reduce your website’s bounce rate.

Avatar Marketing   |  Sep 7 2018

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Marketing

26 Marketers on the Things That Work for Reducing Cart Abandonment

From reducing friction in the checkout process to sending great email sequences, 26 marketers share the most effective ways for reducing cart abandonment.

Avatar Marketing   |  Aug 29 2018

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Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Avatar Marketing   |  Aug 27 2018

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Marketing

How High-Ranking Marketers Improve Their Website Domain Authority

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

Avatar Marketing   |  Aug 23 2018

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Marketing

34 Email Pros on How They Achieve Above Average Email Open Rates

From send time personalization to writing great subject lines (and everything in between), learn how these email marketers achieve above average email open rates.

Avatar Marketing   |  Aug 22 2018

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Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Avatar Agencies   |  Aug 21 2018

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Marketing

How to Get Double Digit Response Rates to Your Prospecting Emails

Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.

Avatar Marketing   |  Aug 17 2018

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Marketing

Search vs Display Ads: Which Works Best When?

While most marketers spend more on search, display ads have their place and purpose.

Avatar Marketing   |  Aug 17 2018

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Marketing

How to Increase Your Facebook Ad Reach

Targeting, retargeting, ad engagement, automation, ad copy and ad formats — ways to get more reach for your Facebook ads.

Avatar Marketing   |  Aug 15 2018

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Marketing

How 16 Marketers Set and Hit SMART Goals

Examples of S.M.A.R.T marketing goals from real companies & the steps they took to hit them.

Avatar Marketing   |  Aug 15 2018

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Marketing

How Often Are Marketers Sending Email?

Databox partnered with Seventh Sense to learn how often marketers are sending email and how that translates to engagement.

Avatar Marketing   |  Aug 8 2018

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Marketing

Proven Strategies for Improving Your Email Click-Through Rate

From the placement of your calls-to-action to proven copy, personalization, and subject line tips–here’s how to improve your email click through rate.

Avatar Marketing   |  Aug 6 2018

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Marketing

How Experts Measure Website Redesign Success

Predict and measure the ROI of your next website redesign by following this 11-step playbook, compiled from dozens of experts.

Avatar Marketing   |  Aug 3 2018

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Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Avatar Agencies   |  Aug 2 2018

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Marketing

How to Create Facebook Custom Audiences

A complete tutorial for creating Custom Audiences in Facebook including audience creation, targeting options, how big your audience should be, and more.

Avatar Marketing   |  Jul 30 2018

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Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Databox recently polled dozens of marketers to learn the tips, strategies, and real-life examples behind writing email copy that converts.

Avatar Marketing   |  Jul 30 2018

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Marketing

The Creative Ways Marketers Are Increasing Facebook Organic Reach

We surveyed dozens of marketers and learned that many of them are getting creative in their Facebook strategies and actually expanding their organic reach.

Avatar Marketing   |  Jul 23 2018

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Marketing

No Ad Budget? Here’s How Marketers Grow Their Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Avatar Marketing   |  Jul 19 2018

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Marketing

How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Hear from dozens of marketers as they share the strategies that work for growing your organic traffic, how to execute them, and the results you can expect.

Avatar Marketing   |  Jul 10 2018