Articles by Dann Albright
Dann is a freelance writer who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, he takes big ideas and turns them into highly practical content that keeps readers hooked.
How to Increase Your Video Watch Time on YouTube in 2023
You may have heard the buzz about the YouTube 1000 subscribers and 4000 hours watch time debacle. Or, if you didn’t, in short, YouTube tightened ...
by Dann Albright · Jun 3, 2025
Dozens of Marketers Share How to Get More Views on YouTube
Video in business has seen quite the evolution over the last decade. Today, anyone can record a good video with their smartphone, throw in some ...
by Dann Albright · Mar 13, 2023
6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)
We’ve established that organic reach on Facebook is nearly dead. Although some clever marketers have found ways to engage prospects on Facebook via organic channels, ...
by Dann Albright · Mar 28, 2023
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...
by Dann Albright · Jul 2, 2024
No Ad Budget? 20 Marketers Share How to Grow Your Audience on Facebook for Free
Organic social media marketing has been facing an uphill battle. With algorithm changes, increasing competition, and an emphasis on keeping users from leaving their platforms, ...
by Dann Albright · May 11, 2022
Search vs Display Ads: Which Google Ads Network Should You Use?
There are two heavy hitters in online ads: search and display ads. (If you were thinking Google and Facebook instead, you’d be right too) And ...
by Dann Albright · Dec 22, 2021
14 Free Ways to Research and Analyze Keywords for Blog Posts
Keyword research and analysis can be costly, but it doesn’t have to be. For access to industry-leading keyword research tools like Moz, Ahrefs, or SEMrush, ...
by Dann Albright · Jun 3, 2025
Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals
The reporting meeting has long been a critical element of any successful client/agency relationship. That time of the month, or quarter, where agencies review the ...
by Dann Albright · May 12, 2023
How to Increase Your Live Chat Response Rate, According to 46 Marketers
These days, there’s a lot of competition for that real estate on the bottom right-hand side of any website. Support. Sales. Marketing–every department wants the ...
by Dann Albright · Jan 20, 2022
25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views
Last summer we wrote about how the barrier for creating video for business has been lowered significantly. We also noted that we’d continue to see ...
by Dann Albright · Dec 16, 2022
36 Agencies on How to Set Goals for Clients (When the Client Doesn’t Have Any)
“As a consultant, it’s important for me to set well-defined and measurable goals for my clients.” Jackie Kossoff says that while goal-setting is a critical ...
by Dann Albright · Jan 30, 2025
42 Agencies On the Traffic Sources That Will Grow & Decline Next Year
Where does website traffic come from? Your website sources report says a lot about not only your own acquisition strategy but also changes in the ...
by Dann Albright · Jun 5, 2025
36 Marketing Agencies Share Lessons Learned From a Bad Client Experience
“Every client we add makes each person in our company better or less effective at their job.” Doug Davidoff, founder and CEO at Imagine Business ...
by Dann Albright · Jan 20, 2022
Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples
“Should we automate it?” Whether it’s subscriber communications, customer onboarding, sales prospecting (the list goes on), marketers, salespeople, and customer support reps find themselves automating ...
by Dann Albright · Oct 17, 2018
Power Users Share Their First Impressions of HubSpot’s Conversations Tool
“Even though this is just the beginning for the HubSpot Conversations tool, I’m very impressed with the initial features.” Gabriel Marguglio, CEO at Nextiny Marketing, says ...
by Dann Albright · Oct 16, 2018
Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)
74% of marketers say that their company has a deliberate strategy for increasing referral traffic. When we dug into the quantitative data behind our research, ...
by Dann Albright · Jun 10, 2024
15 MailChimp Integrations That Power Users Recommend Most
With 16 million customers, MailChimp has a firm grip on market share when it comes to email service providers (ESP). In fact, it’s not even ...
by Dann Albright · Jan 3, 2022
How to Write Compelling Chatbots That Receive Double-Digit Response Rates
When we first set out to understand how the best marketers are leveraging chatbots, we first wanted to know how they felt about chatbots themselves. ...
by Dann Albright · Sep 13, 2018
26 Marketers on the Things That Work for Reducing Cart Abandonment
31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...
by Dann Albright · Oct 20, 2023
26 Agencies on the Winning Approach for Managing Client Expectations
Expectations are set early and they’re extremely hard to change. While this may be true throughout all walks of life, it’s especially true (and potentially ...
by Dann Albright · Jun 3, 2025
How to Get Double Digit Response Rates to Your Prospecting Emails
Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...
by Dann Albright · Jul 3, 2020