About the author
Dann is a freelance writer who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, he takes big ideas and turns them into highly practical content that keeps readers hooked.
31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...
Expectations are set early and they’re extremely hard to change. While this may be true throughout all walks of life, it’s especially true (and potentially ...
Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...
Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...
While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...
A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders. By the time ...
Turning down new business is never easy. But when you’re in the service industry, saying “no” can be a crucial skill for both growing and ...
When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...
Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...
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