Author's avatar

Mariana Santiago

About the author

Mariana Santiago is a copywriter, email marketer, theatre geek, and adventurer. While she's redoing her website, you can find her on LinkedIn or Twitter. If you're looking for someone to obsess over the power of CRM-ESP integrations with, she'd be happy to oblige.

Latest posts

Social Conversions: How to Generate Leads from Social Media
Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...

Author's avatar by Mariana Santiago | Oct 20, 2022
Facebook Group vs. Facebook Page: What’s Better for Your Brand?
Social Media

Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? We’ve polled a large group of experts ...

Author's avatar by Mariana Santiago | Apr 18, 2023
How Long Should a Facebook Video Ad Be?
Social Media

How Long Should a Facebook Video Ad Be?

A picture is worth more than a thousand words – and a thousand words alone can get a marketer’s point across quite easily. That’s why ...

Author's avatar by Mariana Santiago | Apr 8, 2022
6 Best Free Time Management Tools
Management

6 Best Free Time Management Tools

Time management – the very phrase itself has a sort of weight to it. It’s the kind of heft that similar phrases can throw around ...

Author's avatar by Mariana Santiago | Feb 7, 2024
Small Business Video: 16  Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

Author's avatar by Mariana Santiago | May 3, 2022
9 Ways to Improve Audience Retention on YouTube
Marketing

9 Ways to Improve Audience Retention on YouTube

“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...

Author's avatar by Mariana Santiago | Apr 14, 2023
Optimize Google Display Ads Like a Pro with These 8 Tips
Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

When marketers think of Google Ads, their minds often immediately go to Google Search campaigns. But there’s more to the Google Ads collection of offerings ...

Author's avatar by Mariana Santiago | Nov 14, 2023
11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads
Marketing

11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads

Traffic conversion is one of the most complex issues digital marketers face. Sure, it’s easy enough to get eyes on a website using PPC ads ...

Author's avatar by Mariana Santiago | Apr 6, 2023
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