Articles by author Mariana Santiago

Mariana Santiago Mariana Santiago is a copywriter, email marketer, theatre geek, and adventurer. While she's redoing her website, you can find her on LinkedIn or Twitter. If you're looking for someone to obsess over the power of CRM-ESP integrations with, she'd be happy to oblige.

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Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions are just as valuable as any other sort of conversion — they just happen to take place on social media platforms. Learn how to optimize for social conversions now.

Mariana Santiago Marketing Mariana SantiagoMariana Santiago   |  Mar 23

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Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? Almost 20 pros weigh in with their advice.

Mariana Santiago   |  Mar 3

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How Long Should a Facebook Video Ad Be?

How long should a Facebook Video Ad be? Should it be short or should it be the length of a Shakespearean monologue? We’ve polled experts to get their opinions.

Mariana Santiago   |  Feb 24

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Management

6 Best Free Time Management Tools

Manage your time; don’t let your time manage you. Easier said than done, right? With these 6 free time management tools, you’ll find anything is possible.

Mariana Santiago Management   |  Feb 19

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Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Want to make a great advertising video on a budget? These 16 small business video marketing tips will help you achieve your goal without breaking the bank.

Mariana Santiago Marketing   |  Feb 15

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Marketing

9 Ways to Improve Audience Retention on YouTube

YouTube audience retention is anything but a vanity metric. These 9 tips for improving your YouTube audience retention rate are worth printing out and keeping next to your webcam.

Mariana Santiago Marketing   |  Feb 5

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Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

Learning how to optimize your Google Display Network ads is pivotal to ensuring your PPC campaign delivers the ROI you expect.

Mariana Santiago Marketing   |  Jan 22

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Marketing

11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads

Learn how to take advantage of your organic traffic and brush up on the latest tips on how to convert your website’s organic visitors from prospects into paying customers.

Mariana Santiago Marketing   |  Jan 8