Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...
Have you heard this quote from Edwards Deming? – “In God we trust, all others bring data.” In today’s competitive landscape, if you’re not measuring ...
Imagine looking at a bland spreadsheet filled with hundreds of columns containing nothing but some raw numbers… Be honest – how well would you understand ...
In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...
By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...
From generative AI to some big changes that Google is bringing to its search engine, content marketers have been dealing with a lot of things ...
A successful healthcare facility requires a lot more than hiring world-class healthcare providers. You need solid processes that maximize patient satisfaction while minimizing operational inefficiencies. ...
At the beginning of each new fiscal year, you and your team set goals. Your goals might range from a certain dollar amount in sales ...
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
You’ve heard traffic is a vanity metric. That quality is more important than quantity. That (sometimes) less is more… These messages are logical. Since high-quality ...
Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in ...
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