KPIs & Metrics
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KPIs & Metrics
18 SaaS Metrics and KPIs Every Company Should Track
Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to ...
Marketing
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
Marketing
KPIs vs. Metrics: Understanding the Differences
“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...
KPIs & Metrics
What Is a KPI? Definition, Types, Examples and Best Practices
Have you heard this quote from Edwards Deming? – “In God we trust, all others bring data.” In today’s competitive landscape, if you’re not measuring ...
KPIs & Metrics
Making Your Data Come to Life: 5 Best Practices and Tips for Data Visualization in 2024
Imagine looking at a bland spreadsheet filled with hundreds of columns containing nothing but some raw numbers… Be honest – how well would you understand ...
Marketing
The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...
KPIs & Metrics
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...
KPIs & Metrics
Content Marketing Benchmarks by Industry for 2025
Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...
Dashboards & Visualization
18 Healthcare Key Performance Indicators to Include in a KPI Dashboard
A successful healthcare facility requires a lot more than hiring world-class healthcare providers. You need solid processes that maximize patient satisfaction while minimizing operational inefficiencies. ...
KPIs & Metrics
5 KPI Management Best Practices to Consider in 2025
At the beginning of each new fiscal year, you and your team set goals. Your goals might range from a certain dollar amount in sales ...
![Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]](https://cdnwebsite.databox.com/wp-content/uploads/2023/09/28050418/organicpaid-cover%402x-1000x523.png)
Marketing
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
KPIs & Metrics
Is Traffic a Vanity Metric? 3 Practices to Measure the ROI of Traffic
You’ve heard traffic is a vanity metric. That quality is more important than quantity. That (sometimes) less is more… These messages are logical. Since high-quality ...
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