Kiera Abbamonte, Author at Databox

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Marketing Kiera Abbamonte | Jan 25

Marketing

The 17 Essential Website KPIs for Measuring Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Marketing | Jan 25

Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Marketing | Jan 25

Case Study

How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

Case Study | Aug 18 2021

Case Study

How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

Case Study | Aug 11 2021

Case Study

How Achieve uses Databox to Boost Efficiency by 40 Percent

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Case Study | Jul 23 2021

Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Case Study | Jul 16 2021

Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Marketing | Jul 2 2021

Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Jun 15 2021

Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Marketing | Jun 1 2021

Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Marketing | May 22 2021

Case Study

How Austin and Kat Uses Databox to Make Real-Time Performance Improvements

With Databox, Austin and Kat now have real-time access to their performance data. This enables the team to make important adjustments right now rather than waiting for month-end reports.

Case Study | May 20 2021

Case Study

How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

Case Study | May 13 2021

Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Metrics & Chill Podcast | May 7 2021

Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400 Percent in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Metrics & Chill Podcast | Apr 30 2021

Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Metrics & Chill Podcast | Apr 23 2021

Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Metrics & Chill Podcast | Apr 16 2021

Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Metrics & Chill Podcast | Apr 9 2021

Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Metrics & Chill Podcast | Apr 2 2021

Case Study

How Databox Helped First Response Grow Sales By 55% Year-over-Year

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

Case Study | Mar 26 2021

Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Metrics & Chill Podcast | Mar 26 2021

Case Study

Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

Case Study | Mar 19 2021

Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Metrics & Chill Podcast | Mar 19 2021

Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Metrics & Chill Podcast | Mar 12 2021

Case Study

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its client reporting. Since implementing Databox, they’ve doubled their client base and never looked back.

Case Study | Mar 11 2021

Case Study

How This Healthcare Startup Transitioned from Reactive to Real-Time Reporting & Saved 20+ Hours A Month

CoverUS needed a way to transition away from reactively pulling data manually for members of its team in order to identify valuable insights more quickly.

Case Study | Mar 5 2021

Uncategorized

How Jasz Rae Digital Generates MQLs for High-Dollar Clients

Learn how Jasz Rae Digital created their own SQLs for high-dollar clients by bringing in more marketing-qualified leads (MQLs) and nurturing them.

Uncategorized | Mar 5 2021

Case Study

How Raddish Cut Reporting Time by 80 Percent & Makes Better, Data-Driven Decisions Using Databox

After growing rapidly, the Raddish team knew they needed a solution to help simplify and visualize all the data they were generating.

Case Study | Feb 26 2021

Metrics & Chill Podcast

How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Metrics & Chill Podcast | Feb 26 2021

Metrics & Chill Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Metrics & Chill Podcast | Feb 19 2021

Case Study

How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox

In order to grow, Simple Machines Marketing Agency needed to find a way to speed up the client reporting process and automate the time-consuming aspects of monthly reporting.

Case Study | Feb 17 2021

Case Study

How Databox Helped Gravity Digital to Become More Efficient & More Profitable

Gravity Digital needed a more transparent reporting tool to improve communication with its clients and across its internal team.

Case Study | Feb 12 2021

Metrics & Chill Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Metrics & Chill Podcast | Feb 12 2021

Case Study

How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox

Weidert Group needed a reporting solution that would help them facilitate real-time data and keep pace with their clients in complex industries.

Case Study | Feb 5 2021

Case Study

How ClickBank Grew SQL Volume by 2X and Reduced Cost Per Lead by 50 Percent With Databox

ClickBank needed a reporting solution flexible enough to capture their unique marketing funnel in a useful way and help them stay on top of quarterly goals.

Case Study | Jan 28 2021

Case Study

Consultancy Cuts Monthly Reporting Time by 3-5 Hours Per Client with Databox

Since using Databox, Nextree has reduced the time spent wrangling data from multiple sources and increased the value provided to the clients.

Case Study | Jan 22 2021

Case Study

How Knowmad Uses Databox to Save 15+ Hours Per Month and Foster Long-Term Client Relationships

Since becoming Databox customers, Knowmad is able to set big picture goals for their clients and have more time to focus on building long-term client relationships.

Case Study | Jan 15 2021

Case Study

How Blerter Uses Databox to Track Goals, Benchmark Progress, and Improve Performance

With Databox, Blerter moved from an entirely manual process of tracking data to one that allows them to set and track goals, benchmark progress, and ultimately make improvements.

Case Study | Jan 8 2021

Case Study

How Raisely Turns Complex Data into Accessible Insights Using Databox

Raisely needed a better reporting solution that would also work for a non-standard SaaS company in order to transform complex data into accessible insights for the whole team.

Case Study | Dec 23 2020

Case Study

How Succesfactor.nu Uses Databox to Streamline Client Reporting and Save 100 Hours Every Month

Succesfactor.nu tried multiple reporting solutions before finally finding success with Databox. Here’s how they streamlined client reporting and save 100 hours every month.

Case Study | Dec 18 2020

Case Study

How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results

Learn how Databox helped Virta with centralizing their data and ensuring their efforts and budget are creating the returns needed.

Case Study | Dec 9 2020

Reporting

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Reporting | Jun 11 2020

Ground Up Podcast

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast | Mar 17 2020

Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast | Feb 26 2020

Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Marketing | Feb 13 2020

Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Marketing | Dec 23 2019

Marketing

The 24 Best Online Marketing Courses For Growing Your Career

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Marketing | Nov 21 2019

Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

Marketing | Nov 20 2019

Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Marketing | Nov 14 2019

Marketing

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Marketing | Oct 30 2019

Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

Marketing | Oct 24 2019

Marketing

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

Marketing | Oct 16 2019

Marketing

The 17 Best Lead Intelligence Tools for Marketers and Sales Reps

70% of respondents to our latest survey say lead intelligence tools are “very effective’ in prospecting new customers. So, which tools are the best?

Marketing | Sep 18 2019

Marketing

11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic

90% of marketers say repurposing existing content is more effective at driving traffic than producing new content. Here are 11 creative ways to repurpose your content.

Marketing | Sep 10 2019

Sales

14 Ways to Leverage Sales Automation Tools to Close Deals Faster

How can you best leverage sales automation? What are the best sales automation tools out there? We talked with 30+ salespeople to find out.

Sales | Aug 28 2019

Marketing

24 Overlooked Digital Advertising Channels That Can Drive Acquisition

Everyone is gobbling up ad inventory on Facebook and Google. Here, dozens of marketers share the overlooked advertising channels that also drive leads.

Marketing | Jul 24 2019

Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Marketing | Jul 9 2019

Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

Marketing | Jun 19 2019

Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Marketing | May 30 2019

Sales

11 Successful Plays for Running Great Sales Calls

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.

Sales | Apr 29 2019

Articles by author Kiera Abbamonte

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

78 marketers share their advice for improving the average time on page for every blog post you write.

With Databox, Austin and Kat now have real-time access to their performance data. This enables the team to make important adjustments right now rather than waiting for month-end reports.

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its client reporting. Since implementing Databox, they’ve doubled their client base and never looked back.

CoverUS needed a way to transition away from reactively pulling data manually for members of its team in order to identify valuable insights more quickly.

Learn how Jasz Rae Digital created their own SQLs for high-dollar clients by bringing in more marketing-qualified leads (MQLs) and nurturing them.

After growing rapidly, the Raddish team knew they needed a solution to help simplify and visualize all the data they were generating.

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

In order to grow, Simple Machines Marketing Agency needed to find a way to speed up the client reporting process and automate the time-consuming aspects of monthly reporting.

Gravity Digital needed a more transparent reporting tool to improve communication with its clients and across its internal team.

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Weidert Group needed a reporting solution that would help them facilitate real-time data and keep pace with their clients in complex industries.

ClickBank needed a reporting solution flexible enough to capture their unique marketing funnel in a useful way and help them stay on top of quarterly goals.

Since using Databox, Nextree has reduced the time spent wrangling data from multiple sources and increased the value provided to the clients.

Since becoming Databox customers, Knowmad is able to set big picture goals for their clients and have more time to focus on building long-term client relationships.

With Databox, Blerter moved from an entirely manual process of tracking data to one that allows them to set and track goals, benchmark progress, and ultimately make improvements.

Raisely needed a better reporting solution that would also work for a non-standard SaaS company in order to transform complex data into accessible insights for the whole team.

Succesfactor.nu tried multiple reporting solutions before finally finding success with Databox. Here’s how they streamlined client reporting and save 100 hours every month.

Learn how Databox helped Virta with centralizing their data and ensuring their efforts and budget are creating the returns needed.

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

70% of respondents to our latest survey say lead intelligence tools are “very effective’ in prospecting new customers. So, which tools are the best?

90% of marketers say repurposing existing content is more effective at driving traffic than producing new content. Here are 11 creative ways to repurpose your content.

How can you best leverage sales automation? What are the best sales automation tools out there? We talked with 30+ salespeople to find out.

Everyone is gobbling up ad inventory on Facebook and Google. Here, dozens of marketers share the overlooked advertising channels that also drive leads.

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.