Articles by author Kiera Abbamonte

Kiera Abbamonte Kiera's a content writer who works with SaaS and ecommerce companies. Catch up with her on Twitter @Kieraabbamonte or KieraAbbamonte.com

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Reporting

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Avatar Reporting AvatarKiera Abbamonte   |  Jun 11

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Ground Up Podcast

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Avatar Ground Up Podcast   |  Mar 17

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Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Avatar Ground Up Podcast   |  Feb 26

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Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Avatar Marketing   |  Feb 13

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jan 3

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Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Avatar Marketing   |  Dec 23 2019

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Marketing

The 24 Best Online Marketing Courses For Growing Your Career

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Avatar Marketing   |  Nov 21 2019

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Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

Avatar Marketing   |  Nov 20 2019

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Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Avatar Marketing   |  Nov 14 2019

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Marketing

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Avatar Marketing   |  Oct 30 2019

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Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

Avatar Marketing   |  Oct 24 2019

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Uncategorized

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

Avatar Uncategorized   |  Oct 16 2019

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Marketing

The 17 Best Lead Intelligence Tools for Marketers and Sales Reps

70% of respondents to our latest survey say lead intelligence tools are “very effective’ in prospecting new customers. So, which tools are the best?

Avatar Marketing   |  Sep 18 2019

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Marketing

11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic

90% of marketers say repurposing existing content is more effective at driving traffic than producing new content. Here are 11 creative ways to repurpose your content.

Avatar Marketing   |  Sep 10 2019

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Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Avatar Marketing   |  Sep 5 2019

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Sales

14 Ways to Leverage Sales Automation Tools to Close Deals Faster

How can you best leverage sales automation? What are the best sales automation tools out there? We talked with 30+ salespeople to find out.

Avatar Sales   |  Aug 28 2019

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Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Avatar Marketing   |  Aug 14 2019

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Marketing

22 Overlooked Digital Advertising Channels That Can Drive Acquisition

Everyone is gobbling up ad inventory on Facebook and Google. Here, dozens of marketers share the overlooked advertising channels that also drive leads.

Avatar Marketing   |  Jul 24 2019

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Marketing

16 Ways for Creating A Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Avatar Marketing   |  Jul 16 2019

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Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Avatar Marketing   |  Jul 9 2019

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Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

Avatar Marketing   |  Jun 19 2019

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Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Avatar Marketing   |  Jun 18 2019

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Marketing

21 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Avatar Marketing   |  Jun 4 2019

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Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Avatar Marketing   |  May 30 2019

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Marketing

The 17 Essential Website KPIs for Measuring Your Website’s Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Avatar Marketing   |  May 22 2019

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Sales

11 Successful Plays for Running Great Sales Calls

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.

Avatar Sales   |  Apr 29 2019