Articles by Kiera Abbamonte
Kiera's a content writer who works with B2B SaaS companies. Catch up with her on Twitter @Kieraabbamonte or KieraAbbamonte.com
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The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...
by Kiera Abbamonte · Sep 19, 2021
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...
by Kiera Abbamonte · Sep 19, 2021
The 22 Essential Startup Marketing KPIs for Measuring Traction
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
by Kiera Abbamonte · May 17, 2022
The 88 Books Every Marketer Should Read, According to 159 Marketing Pros
Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...
by Kiera Abbamonte · Apr 24, 2024
The 24 Best Online Marketing Courses For Growing Your Career
Marketing, and online marketing in particular, is always changing. It’s one of those industries where practitioners have to always be learning—or risk falling behind. With ...
by Kiera Abbamonte · Dec 1, 2021
Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year
For most marketers, planning for the new year starts well in advance of glittery, NYE parties. But in order to plan for 2020, you have ...
by Kiera Abbamonte · Dec 3, 2021
20 Must-Have Google Analytics Integrations That Marketers Rely On
In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...
by Kiera Abbamonte · Feb 23, 2023
17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback
Whether you’re marketing a brand new startup or a seasoned veteran, there’s no substitute for real customer feedback and research. After all, you can’t market ...
by Kiera Abbamonte · Apr 23, 2024
The 15 Most Important Customer Success Metrics for SaaS Companies
In many ways, Software as a Service (SaaS) has radically changed the game for a lot of industries. The subscription-based pricing model of SaaS companies ...
by Kiera Abbamonte · Apr 24, 2024
16 Ways for Improving Facebook Video Watch Time for Every Video You Promote
In our most recent report, nearly 80% of respondents say video is the best content format for engagement on Facebook. That said, video is also ...
by Kiera Abbamonte · Apr 23, 2024
The 17 Best Lead Intelligence Tools for Marketers and Sales Reps
If you had to pick one thing that makes your sales and prospecting efforts more effective, what would it be? For most businesses, the answer ...
by Kiera Abbamonte · May 12, 2023
11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic
If you’re like most marketers, you put a lot of time, effort, and money into producing content. So, you probably also look for ways to ...
by Kiera Abbamonte · Feb 13, 2023
14 Ways to Leverage Sales Automation Tools to Close Deals Faster
As any good marketer or salesperson knows, all the tools in the world won’t do you any good unless you know how to use them ...
by Kiera Abbamonte · Jun 12, 2023
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...
by Kiera Abbamonte · Apr 22, 2024
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...
by Kiera Abbamonte · Mar 29, 2023
The 17 Essential YouTube KPIs for Measuring & Growing Your Channel
While we all know the power of video by now, that doesn’t mean we know how to track it. YouTube has its own set of ...
by Kiera Abbamonte · Jun 21, 2024
11 Successful Plays for Running Great Sales Calls
Ask any sales rep what they want most at work, and you’re likely to hear “more closed deals” or some variation of that. Often times, ...
by Kiera Abbamonte · Jun 12, 2023