Articles by Kiera Abbamonte
Kiera's a content writer who works with B2B SaaS companies. Catch up with her on Twitter @Kieraabbamonte or KieraAbbamonte.com
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The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...
by Kiera Abbamonte · Aug 8, 2024
18 Lead Generation KPIs Every Marketing & Sales Team Should Track in 2023
When it comes to lead generation, there are a few tried-and-true metrics that most marketers and salespeople are tracking. The number of MQLs, cost metrics, ...
by Kiera Abbamonte · Jun 12, 2024
12 Effective Ways for Increasing Your Average Order Value (AOV)
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
by Kiera Abbamonte · Jan 25, 2023
How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox
Successful marketing agencies have one thing in common, the ability to juggle. To win new clients and get results for existing ones, they need to ...
by Kiera Abbamonte · May 10, 2024
How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox
There are a lot of project management solutions out there, but some of them are pretty generic. And many industries have specific, unique needs when ...
by Kiera Abbamonte · Oct 13, 2022
How Achieve uses Databox to Boost Efficiency by 40 Percent
With the skyrocketing costs of higher education in the United States, many students are rethinking the traditional four-year degree model. They’re searching for less traditional ...
by Kiera Abbamonte · Jan 10, 2022
How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting
Agency marketers know better than most that the more tools and systems you use, that harder it is to compile data into a coherent report ...
by Kiera Abbamonte · May 10, 2024
15 Proven Ways To Reduce Your Average Support Ticket Response Time
No matter your industry, niche, or ideal customer, there’s one truth that just about every business shares––customer support will make or break a sustainable business. ...
by Kiera Abbamonte · Jun 10, 2022
16 Ways for Creating a Marketing Budget (and How to Spend It)
There’s no such thing as a perfect marketing budget. The right allocation of resources hinges heavily on your business, your customers, and more. If you’re ...
by Kiera Abbamonte · Jan 20, 2023
23 Content Distribution Tips & Channels For Increasing Website Traffic
The average marketing team spends a good amount of time creating content and comparatively very little on promoting that content. Think about the last blog ...
by Kiera Abbamonte · Apr 23, 2024
20 Ways to Improve The Average Time on Page for Your Blog Posts
Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...
by Kiera Abbamonte · Dec 7, 2022
How Austin and Kat Uses Databox to Make Real-Time Performance Improvements
In today’s market, it’s not uncommon for companies to drive revenue via multiple business models. From B2B to B2C, ecommerce, and DTC, there are a ...
by Kiera Abbamonte · Oct 13, 2022
How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half
In recent years, many industries have moved big portions of their operations online. The banking and financial industry is a perfect example: many consumers prefer ...
by Kiera Abbamonte · Oct 14, 2022
How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue
On a recent episode of Metrics and Chill, John Bonini chatted with Alex Boyd, CEO of RevenueZen. Alex explained how one personal LinkedIn account contributes ...
by Kiera Abbamonte · Feb 20, 2024
How Zapier Grew Signups and Activations from their Blog by 400 Percent in 1 Year
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Stephanie Donily, Head of Content & Communications over at Zapier. Stephanie ...
by Kiera Abbamonte · Feb 20, 2024
How ProductLed Used Activation to Boost MRR for a Client by 20 Percent
Ramli John—Manager Director at ProductLed—chatted with John Bonini for a recent episode of the Metrics & Chill podcast. Ramli told John all about how ProductLed ...
by Kiera Abbamonte · Feb 20, 2024
How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months
John Bonini recently talked with ProfitWell Founder & CEO, Patrick Campbell, for an episode of the Metrics & Chill podcast. Patrick shared how ProfitWell grows ...
by Kiera Abbamonte · Feb 20, 2024
How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate
Tommy Walker, founder of WalkerBots Content Studios, talked with John Bonini on an episode of the Metrics and Chill podcast. Tommy talked about how they ...
by Kiera Abbamonte · Feb 20, 2024
How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits
Recently, Chris Strom—founder and Principal at ClearPivot—sat down with John Bonini for an episode of the Metrics & Chill podcast. Chris walked John through how ...
by Kiera Abbamonte · Feb 20, 2024
How Databox Helped First Response Grow Sales By 55% Year-over-Year
Anyone who’s ever hired a contractor or maintenance company knows it can be a struggle to get service on smaller jobs—much less quick, high-quality work. ...
by Kiera Abbamonte · May 10, 2024
How Lone Fir Creative Turns Copy Into Conversions for Their Clients
Recently, John Bonini talked with Tyler Pigott of Lone Fir Creative for an episode of the Metrics & Chill podcast. A 15-person remote team launched ...
by Kiera Abbamonte · Feb 20, 2024