Articles by author Saffa Faisal

Saffa Faisal Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.

23 Ways to Improve Your Landing Page Conversion Rates

Looking to improve your landing page conversion rate? Chek out 23 expert-backed strategies for optimizing landing pages for conversions.

Marketing Feb 22

Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024

Marketing Feb 13

18 Healthcare Key Performance Indicators to Include in a KPI Dashboard

Analytics Oct 19

The Best B2B Channels for Lead Generation in 2023

Marketing Sep 11

Top 10 Essential Google Analytics Dashboards in GA4

Analytics Aug 23

8 Best Ways to Use Facebook Lead Ads to Grow Your Business

Marketing Aug 14

Best B2B Podcasts Every Marketer Should Listen to

Marketing Jul 13

25 Sales Performance Metrics to Track for Maximizing Sales Potential

Sales Jun 3

12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success

Analytics Jun 1

Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It

Marketing May 13

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

Marketing May 11

What Does TikTok Mean for the Future of Search-Related Content?

Marketing May 4

Account Manager Burnout: How Many Clients Are Too Many?

Agencies Apr 6

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Marketing Mar 28

From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube

Analytics Mar 21

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Marketing Feb 8

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

Analytics Jan 10

7 Tips to Improve User Engagement Metrics on B2B Websites

Analytics Dec 21