Articles by author Saffa Faisal

Saffa Faisal Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.

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Sales

25 Sales Performance Metrics to Track for Maximizing Sales Potential

Which sales performance metrics are worth tracking? We deep dive into 25 metrics to help monitor and improve your sales processes.

Sales Saffa Faisal   |  Jun 3

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Analytics

12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success

Which metrics should you be tracking in a revenue cycle KPI dashboard? Here are the ones necessary for assessing your financial health at a glance.

Analytics   |  Jun 1

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Marketing

Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It

What is a good Google ads CPC and how can you optimize it to boost ROI? 41 ad experts share their best tips.

Marketing   |  May 13

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Marketing

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

Do you have greater or fewer Instagram followers than the average company? Learn what the ideal numbers are and how to improve your following.

Marketing   |  May 11

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Marketing

What Does TikTok Mean for the Future of Search-Related Content?

Will TikTok change the way content is produced? How will Gen Z’s search habits impact search-related content? 60+ pros share their insights.

Marketing   |  May 4

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Agencies

Account Manager Burnout: How Many Clients Are Too Many?

How many clients are too many before an account manager reaches burnout? We surveyed 48 agencies to find out the ideal number of clients per account manager.

Agencies   |  Apr 6

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Marketing

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Looking to improve your Linkedin ad CPM? 46 B2B companies share what a good CPM is, along with factors that cause it to spike and tips to optimize your ad spend.

Marketing   |  Mar 28

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Analytics

From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube

We asked 36 companies/agencies what a good YouTube average view duration is and their best tips for improving this metric. Trust us, you don’t want to miss this one.

Analytics   |  Mar 21

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Analytics

18 Key Performance Indicators to Include in a Healthcare KPI Dashboard

What metrics should you include in your healthcare KPI dashboard? According to 8 healthcare businesses/agencies, here are the 18 most important ones.

Analytics   |  Mar 14

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Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content without a purpose is doomed to fail. Learn how to set and track content marketing goals as shared by 250+ respondents.

Marketing   |  Feb 8

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Analytics

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

89 companies and agencies share what a good goal conversion rate is along with helpful tips for successfully improving it.

Analytics   |  Jan 10

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Analytics

7 Tips to Improve User Engagement Metrics on B2B Websites

40+ B2B businesses/agencies share their most used website user engagement metrics, along with 7 actionable tips for improving engagement.

Analytics   |  Dec 21 2022