Author's avatar

Saffa Faisal

About the author

Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.

Latest posts

23 Ways to Improve Your Landing Page Conversion Rates
Marketing

23 Ways to Improve Your Landing Page Conversion Rates

Your marketing campaign is only as successful as your landing page is. While many may deter you with countless metrics to track, there is only ...

Author's avatar by Saffa Faisal | Jun 12, 2024
Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024
Marketing

Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024

In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...

Author's avatar by Saffa Faisal | Apr 9, 2024
18 Healthcare Key Performance Indicators to Include in a KPI Dashboard
Analytics

18 Healthcare Key Performance Indicators to Include in a KPI Dashboard

A successful healthcare facility requires a lot more than hiring world-class healthcare providers. You need solid processes that maximize patient satisfaction while minimizing operational inefficiencies. ...

Author's avatar by Saffa Faisal | May 29, 2024
The Best B2B Channels for Lead Generation in 2023
Marketing

The Best B2B Channels for Lead Generation in 2023

In today’s competitive business landscape, attracting high-quality leads and converting them into sales is the main source of your company’s success. It is important to ...

Author's avatar by Saffa Faisal | Apr 22, 2024
Top 10 Essential Google Analytics Dashboards in GA4
Analytics

Top 10 Essential Google Analytics Dashboards in GA4

Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...

Author's avatar by Saffa Faisal | Nov 2, 2024
8 Best Ways to Use Facebook Lead Ads to Grow Your Business
Marketing

8 Best Ways to Use Facebook Lead Ads to Grow Your Business

With the rise of TikTok and Snapchat, one would imagine that Facebook has lost its charm – especially for advertisers.  However, this is far from ...

Author's avatar by Saffa Faisal | Jul 25, 2024
Best B2B Podcasts Every Marketer Should Listen to
Marketing

Best B2B Podcasts Every Marketer Should Listen to

Podcasts have given traditional blog posts a run for their money, considering how they’ve become a wealth of knowledge. After all, they provide learning on ...

Author's avatar by Saffa Faisal | Feb 1, 2024
25 Sales Performance Metrics to Track for Maximizing Sales Potential
Sales

25 Sales Performance Metrics to Track for Maximizing Sales Potential

How do you measure your sales team’s performance? Do you just rely on the number of new accounts closed or look at the total increase ...

Author's avatar by Saffa Faisal | May 2, 2024
12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success
Analytics

12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success

How healthy is the revenue cycle of your healthcare practice?  No matter your answer, there is always space for improvement and optimizing inefficiencies. To get ...

Author's avatar by Saffa Faisal | May 29, 2024
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