Articles by Saffa Faisal
Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.
23 Ways to Improve Your Landing Page Conversion Rates
Your marketing campaign is only as successful as your landing page is. While many may deter you with countless metrics to track, there is only ...
by Saffa Faisal · Jun 3, 2025
Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...
by Saffa Faisal · Apr 9, 2024
18 Healthcare Key Performance Indicators to Include in a KPI Dashboard
A successful healthcare facility requires a lot more than hiring world-class healthcare providers. You need solid processes that maximize patient satisfaction while minimizing operational inefficiencies. ...
by Saffa Faisal · Jul 1, 2025
The Best B2B Channels for Lead Generation in 2025
Lead generation is at the heart of success in today’s competitive business landscape. Attracting high-quality leads and converting them into sales is what drives growth ...
by Saffa Faisal · Sep 24
8 Best Ways to Use Facebook Lead Ads to Grow Your Business
With the rise of TikTok and Snapchat, one would imagine that Facebook has lost its charm – especially for advertisers. However, this is far from ...
by Saffa Faisal · Jun 3, 2025
Best B2B Podcasts Every Marketer Should Listen to
Podcasts have given traditional blog posts a run for their money, considering how they’ve become a wealth of knowledge. After all, they provide learning on ...
by Saffa Faisal · Feb 1, 2024
25 Sales Performance Metrics to Track for Maximizing Sales Potential
How do you measure your sales team’s performance? Do you just rely on the number of new accounts closed or look at the total increase ...
by Saffa Faisal · May 2, 2024
12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success
How healthy is the revenue cycle of your healthcare practice? No matter your answer, there is always space for improvement and optimizing inefficiencies. To get ...
by Saffa Faisal · Feb 25
Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It
The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...
by Saffa Faisal · May 13, 2023
What Does TikTok Mean for the Future of Search-Related Content?
Is Google really the undefeated champion of search-related content? The answer might just surprise you. According to Google themselves, 40% of younger people refer to ...
by Saffa Faisal · Jul 18, 2024
Account Manager Burnout: How Many Clients Are Too Many?
Do you ever feel like you’re drowning in a sea of clients? As an agency account manager, you’re expected to wear many hats. From liaising ...
by Saffa Faisal · Jul 2, 2025
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
by Saffa Faisal · Sep 24
From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube
Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...
by Saffa Faisal · Apr 26, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
by Saffa Faisal · Apr 12, 2023
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...
by Saffa Faisal · Dec 20, 2023
7 Tips to Improve User Engagement Metrics on B2B Websites
User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...
by Saffa Faisal · Mar 3