Saffa Faisal's avatar

Articles by Saffa Faisal

About the author

Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.

Latest posts

What Does TikTok Mean for the Future of Search-Related Content?
Market Research

What Does TikTok Mean for the Future of Search-Related Content?

Is Google really the undefeated champion of search-related content?  The answer might just surprise you.  According to Google themselves, 40% of younger people refer to ...

Saffa Faisal's avatar by Saffa Faisal | Jul 18, 2024
Account Manager Burnout: How Many Clients Are Too Many?
Agencies

Account Manager Burnout: How Many Clients Are Too Many?

Do you ever feel like you’re drowning in a sea of clients?  As an agency account manager, you’re expected to wear many hats. From liaising ...

Saffa Faisal's avatar by Saffa Faisal | Jul 2, 2025
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Marketing

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Did you know that LinkedIn is the most expensive digital advertising platform?  Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...

Saffa Faisal's avatar by Saffa Faisal | Mar 3
From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube
KPIs & Metrics

From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube

Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...

Saffa Faisal's avatar by Saffa Faisal | Apr 26, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content marketing can be a double-edged sword.  While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...

Saffa Faisal's avatar by Saffa Faisal | Apr 12, 2023
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Google Analytics

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...

Saffa Faisal's avatar by Saffa Faisal | Dec 20, 2023
7 Tips to Improve User Engagement Metrics on B2B Websites
KPIs & Metrics

7 Tips to Improve User Engagement Metrics on B2B Websites

User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...

Saffa Faisal's avatar by Saffa Faisal | Mar 3
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