About the author
Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.
The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...
A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue. ...
Is Google really the undefeated champion of search-related content? The answer might just surprise you. According to Google themselves, 40% of younger people refer to ...
Do you ever feel like you’re drowning in a sea of clients? As an agency account manager, you’re expected to wear many hats. From liaising ...
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...
User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...
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