KPIs & Metrics

Editor's Picks

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

18 SaaS Metrics and KPIs Every Company Should Track
KPIs & Metrics

18 SaaS Metrics and KPIs Every Company Should Track

Gasper Vidovic's avatar by Gasper Vidovic | Feb 25
The 11 Most-Tracked Google Analytics Metrics in GA4
Marketing

The 11 Most-Tracked Google Analytics Metrics in GA4

Stefana Zaric's avatar by Stefana Zaric | Mar 3
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
KPIs & Metrics

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

Jessica Malnik's avatar by Jessica Malnik | Jul 16, 2025

Latest Posts

Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)
Reporting

Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)

You have the data. You just need to know which question to ask first. TL;DR Revenue dropped this month. You asked your team why. You ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
Marketing

The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth

TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...

Nevena Rudan's avatar by Nevena Rudan | Apr 3
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
Marketing

How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)

How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...

Nevena Rudan's avatar by Nevena Rudan | Feb 4
Best Analytics Software 2025: Why Your Business Can’t Compete Without It
Dashboards & Visualization

Best Analytics Software 2025: Why Your Business Can’t Compete Without It

You stare at last quarter’s sales data in your spreadsheets, but when your CEO asks “What should we do differently next month?” you freeze. The ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | Jul 22, 2025
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
KPIs & Metrics

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Andrew Humphrey's avatar by Andrew Humphrey | Jun 2, 2025
14 Best KPI Dashboard Software Tools to Use in 2025
KPIs & Metrics

14 Best KPI Dashboard Software Tools to Use in 2025

Having access to the right information at the right time isn’t just a luxury for modern businesses anymore—it’s a necessity, and KPI dashboard software is ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | Jul 2, 2025
What Is a KPI Dashboard? Definition, Examples, Templates
Dashboards & Visualization

What Is a KPI Dashboard? Definition, Examples, Templates

Using KPI dashboards is the best way to keep track of your company’s performance.  It gives you a clear picture (quite literally) of where your ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | Aug 26, 2024
What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices
Reporting

What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices

We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 26, 2025
How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics
KPIs & Metrics

How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics

SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here's how to calculate growth rate for SaaS

Lily Ugbaja's avatar by Lily Ugbaja | Apr 23, 2024
Growth Rate Formula – A Complete Guide
Marketing

Growth Rate Formula – A Complete Guide

How do you measure the progress and performance of your business? The answer is usually growth rate percentage. Growth rates provide valuable insights into trends ...

Marija Hladni's avatar by Marija Hladni | Feb 25
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Instagram

13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)

Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 30, 2024
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1, 2025
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