KPIs & Metrics
Editor’s picks
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...
by Nevena Rudan · Jul 1, 2025
18 SaaS Metrics and KPIs Every Company Should Track
Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to ...
by Gašper Vidovič · Feb 25
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
by Stefana Zaric · Mar 3
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...
by Jessica Malnik · Jul 16, 2025
14 Best KPI Dashboard Software Tools to Use in 2026
TL;DR Having access to the right information at the right time isn’t just a luxury for modern businesses anymore—it’s a necessity, and KPI dashboard software ...
by Maria Rozhdestvenskaia · Sep 3
Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)
You have the data. You just need to know which question to ask first. TL;DR Revenue dropped this month. You asked your team why. You ...
by Nevena Rudan · Apr 9
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Apr 3
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
by Nevena Rudan · Sep 3
Best Analytics Software 2025: Why Your Business Can’t Compete Without It
You stare at last quarter’s sales data in your spreadsheets, but when your CEO asks “What should we do differently next month?” you freeze. The ...
by Maria Rozhdestvenskaia · Jul 22, 2025
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...
by Andrew Humphrey · Jun 2, 2025
What Is a KPI Dashboard? Definition, Examples, Templates
Using KPI dashboards is the best way to keep track of your company’s performance. It gives you a clear picture (quite literally) of where your ...
by Maria Rozhdestvenskaia · Aug 26, 2024
What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices
We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good ...
by Alexander B. Pavlinek · Sep 4
How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics
SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here's how to calculate growth rate for SaaS
by Lily Ugbaja · Apr 23, 2024
Growth Rate Formula – A Complete Guide
How do you measure the progress and performance of your business? The answer is usually growth rate percentage. Growth rates provide valuable insights into trends ...
by Marija Hladni · Feb 25
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...
by Filip Stojanovic · Apr 30, 2024
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...
by Nevena Rudan · Jul 1, 2025
B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...
by Nevena Rudan · Mar 4
7 Key Product Management Metrics and KPIs to Track in 2024
Here’s a question for you – is your product really what your users need? Does it effectively solve their pain points? Is it simple to ...
by Filip Stojanovic · Mar 4
B2B Marketing Benchmarks to Help You Set Goals for 2024
Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...
by Nevena Rudan · May 6
18 SaaS Metrics and KPIs Every Company Should Track
Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to ...
by Gašper Vidovič · Feb 25
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
by Stefana Zaric · Mar 3
KPIs vs. Metrics: Understanding the Differences
“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...
by Alexander B. Pavlinek · Feb 25
What Is a KPI? Definition, Types, Examples and Best Practices
Have you heard this quote from Edwards Deming? – “In God we trust, all others bring data.” In today’s competitive landscape, if you’re not measuring ...
by Alexander B. Pavlinek · Feb 25
Making Your Data Come to Life: 5 Best Practices and Tips for Data Visualization in 2024
Imagine looking at a bland spreadsheet filled with hundreds of columns containing nothing but some raw numbers… Be honest – how well would you understand ...
by Filip Stojanovic · Sep 2
The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...
by Kiera Abbamonte · Aug 8, 2024