Facebook Ads
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Sep 24
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
by Nevena Rudan · Sep 24
In-House vs. Agency: Choosing the Best Option for Facebook Ad Management
As a business owner, you’ve probably received countless solicitations from ad agencies promising huge stacks of qualified leads. But the real question is: How do ...
by Eric Saar · Dec 5, 2024
Top 15 Social Media Analytics Tools for 2025
Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice.
by Maria Rozhdestvenskaia · Apr 16, 2025
How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]
Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...
by Filip Stojanovic · Mar 3
How to Manage Your Facebook Ads Budget in 2025
Marketers voted Facebook as the advertising platform with the best ROI in 2025. However, effectively managing your Facebook Ads Budget is becoming more challenging each ...
by Alexander B. Pavlinek · Jul 3, 2025
PPC Industry Benchmarks for 2024
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
by Nevena Rudan · May 7
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...
by Alexander B. Pavlinek · Nov 28, 2024
Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?
You’ve been here before: You’re up late at night, working on the perfect Facebook ad. You’ve researched the target audience, honed the copy to perfection, ...
by Davor Štefanović · Sep 24
Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It
Are you a business owner or marketer grappling with high costs per lead from your Facebook ads? You’re not alone. Many businesses, from marketing agencies ...
by Davor Štefanović · Feb 26
Dear Databox: How to Improve Facebook Ad ROAS
Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...
by Davor Štefanović · Aug 29, 2023
![Facebook Ads Benchmarks for Your Industry [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2023/04/19101447/facebook-ads-industry-benchmarks-featured-1000x563.png)
Facebook Ads Benchmarks for Your Industry [Original Data]
In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...
by Nevena Rudan · May 6
How to Create High-Converting Facebook Custom Audiences
Social media is one of the most important channels when it comes to building a brand and reaching customers, both new and old. And when ...
by Davor Štefanović · Mar 28, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...
by Jessica Malnik · Jun 3, 2025
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
by Masooma Memon · Mar 4
Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
“Hide Ad” The two words that send shivers down the spine of most Facebook advertisers. And what causes this action is typically one of two ...
by Filip Stojanovic · Feb 24
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...
by Davor Štefanović · May 29, 2024
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...
by Spela Mlekuz · Jul 10, 2025
15 Ways to Optimize your Facebook Ads Bid Strategy
If you’ve just recently dipped your toes in Facebook Ads, the whole thing might seem like a fever dream in which nothing makes any sense. ...
by Filip Stojanovic · Mar 28, 2023
What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It
Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...
by Alexander B. Pavlinek · Feb 24
Reduce Your Facebook Ad CPM with These 10 Pro Tips
Left to its own devices, Facebook can empty your wallet pretty quickly. And with limited resources in terms of time and staff to focus on ...
by Alexander B. Pavlinek · Feb 24