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In-House vs. Agency: Choosing the Best Option for Facebook Ad Management
Marketing

In-House vs. Agency: Choosing the Best Option for Facebook Ad Management

As a business owner, you’ve probably received countless solicitations from ad agencies promising huge stacks of qualified leads. But the real question is: How do ...

Author's avatar by Eric Saar | Dec 5, 2024
Top 15 Social Media Analytics Tools for 2025
Marketing

Top 15 Social Media Analytics Tools for 2025

Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice. 

Author's avatar by Maria Rozhdestvenskaia | Nov 3, 2024
How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]
Marketing

How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]

Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...

Author's avatar by Filip Stojanovic | Oct 31, 2024
How to Manage Your Facebook Ads Budget in 2024
Marketing

How to Manage Your Facebook Ads Budget in 2024

Marketers voted Facebook as the advertising platform with the best ROI in 2023. However, getting a decent ROI from your Facebook Ads efforts is getting ...

Author's avatar by Filip Stojanovic | May 29, 2024
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Author's avatar by Nevena Rudan | May 29, 2024
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...

Author's avatar by Alexander B. Pavlinek | Nov 28, 2024
Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?
Facebook Ads

Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?

You’ve been here before: You’re up late at night, working on the perfect Facebook ad. You’ve researched the target audience, honed the copy to perfection, ...

Author's avatar by Davor Štefanović | May 29, 2024
Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It
Facebook Ads

Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It

Are you a business owner or marketer grappling with high costs per lead from your Facebook ads? You’re not alone. Many businesses, from marketing agencies ...

Author's avatar by Davor Štefanović | May 29, 2024
Dear Databox: How to Improve Facebook Ad ROAS
Facebook Ads

Dear Databox: How to Improve Facebook Ad ROAS

Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...

Author's avatar by Davor Štefanović | Aug 29, 2023
Facebook Ads Benchmarks for Your Industry [Original Data]
Marketing

Facebook Ads Benchmarks for Your Industry [Original Data]

In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...

Author's avatar by Nevena Rudan | May 29, 2024
How to Create High-Converting Facebook Custom Audiences
Marketing

How to Create High-Converting Facebook Custom Audiences

Social media is one of the most important channels when it comes to building a brand and reaching customers, both new and old. And when ...

Author's avatar by Davor Štefanović | Mar 28, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...

Author's avatar by Jessica Malnik | Jan 25, 2023
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