About the author

Eric Saar is the owner of Slingshot Media Consulting, where he has managed over $100 million in ad spend across more than 1,200 clients, representing Facebook through a subcontractor, including 500 agencies. His extensive experience spans a diverse range of ad spend, giving him an in-depth understanding of the Facebook algorithm's intricacies. Since leaving Facebook in 2020, he has been helping companies optimize their ad strategies. Eric holds an MBA from Pepperdine University and a journalism degree from the Walter Cronkite School of Journalism and Mass Communication, which enable him to approach advertising from both a business and a writing perspective. Notably, he has successfully managed $500k in spend—generating $1 million in revenue—in a single account within one month, demonstrating his ability to scale high-budget accounts effectively.