Facebook Ads
16 Ways to use Facebook Ads for Lead Generation
Facebook is a lead generation beast in today’s digital age. And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...
by Maham S. Chappal · Mar 29, 2023
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...
by Maham S. Chappal · Mar 29, 2023
New in Databox: Pull Deeper Insights from Your Facebook Ad Campaigns with 25+ New Metric Types
Well, actually, if you include all the different dimensions you can filter those metrics by, it comes out to 522 new metrics that you can ...
by Tamara Omerovic · Dec 17, 2021
How to Improve Your Post Engagement on Facebook Ads
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
by Masooma Memon · Apr 22, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Did you know that Facebook makes more than $16 billion each quarter in ad revenue? With so many companies using Facebook ads, anything you can ...
by Jessica Malnik · May 11, 2022
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective. The ad format is the ...
by Jessica Malnik · Mar 29, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
by Elise Dopson · May 11, 2022
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
by Elise Dopson · May 29, 2024
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...
by Belynda Cianci · May 17, 2022
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
by Spela Mlekuz · Apr 8, 2022
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...
by Kiera Abbamonte · Mar 29, 2023
The Best Facebook Ad Content for Driving Awareness & Sales
Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...
by Elise Dopson · May 11, 2022
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...
by Jessica Greene · May 11, 2022
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...
by Laura MacPherson · Jun 3, 2025
Facebook Remarketing: How To Build Custom Audiences & Win Back Visitors
As digital marketers, there are few things more frustrating than having someone view a purchase or signup page, only to abandon your website. So close, ...
by Adam Riemer · Apr 6, 2022
Facebook Ads Features The Experts Gush About
Are Facebook Ads right for you? Probably — the Facebook Ads product has a solution for pretty much every type of marketer. Are you a ...
by Tamara Omerovic · Jun 5, 2025
A Simple Framework for When Facebook Ads Can Work
Too often brands pour money into ad channels without calculating their efficiency first. Efficiency in audience segmentation, the potential for ROI, and payback period. As ...
by Tamara Omerovic · Mar 29, 2023
How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer
If you are a daily Facebook user, you probably know that feeling when a crappy advertisement invades your feed. Actually, you may NOT know the ...
by Tamara Omerovic · Jun 5, 2025
![Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]](https://cdnwebsite.databox.com/wp-content/uploads/2017/04/12174207/FacebookAdsYello-640x320.jpg)
Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]
Facebook is the best thing to happen to online marketing since well, Google. And I’m not the only one who thinks so. Facebook generated $8.81 ...
by Brendon Macdonald · Mar 29, 2023