Facebook Ads
The Ultimate PPC Reporting Dashboard For Marketing Agencies
If you are managing paid ads for clients, you know how overwhelming and time-consuming it can be to track and monitor PPC campaign performance. Most ...
by Monise Branca · Jul 6, 2023
24 Facebook Ads Statistics Marketers Need to Know in 2022
Facebook is a marketing powerhouse. With more than tens of millions of users logging in every day, Facebook stands out as one of the best ...
by Nevena Rudan · Mar 29, 2023
The 2022 State of Facebook Ads Performance
In today’s increasingly complex digital world, it can be difficult for marketers to get a clear picture of how their online advertising efforts truly impact ...
by Nevena Rudan · Aug 3, 2023
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...
by Melissa King · Jul 15, 2022
90 Facebook Ads Specialists You Should Look Out for in 2022
Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...
by Masooma Memon · May 6, 2022
How to Track Multiple Facebook Ad Campaigns
Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about tracking multiple Facebook Ad Campaigns in Databox. But, let’s first ...
by Tamara Omerovic · Dec 20, 2023
What Is a Good Audience Size For Facebook Ads?
Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...
by Masooma Memon · Mar 21, 2023
Is Your Facebook CPM Too High? Here’s How To Track It
Hello everyone. Welcome to another episode of Data Snacks. My name is Monja, and I’m the product marketer at Databox. Ever feel like your Facebook ...
by Tamara Omerovic · Apr 9, 2025
Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store
Facebook Ads are a fantastic tool for connecting customers with your ecommerce business. In 2020, 18.3% of American adults bought something through Facebook. Plus, evolving ...
by Melissa King · Mar 28, 2023
10 Clear Signs You Should Pause Your Facebook Campaign
To pause or not to pause? Your latest Facebook ad campaign hasn’t lived up to your expectations – you’ve got lots of views, but no ...
by Stefana Zaric · Dec 20, 2023
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...
by Masooma Memon · Mar 29, 2023
6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)
We’ve established that organic reach on Facebook is nearly dead. Although some clever marketers have found ways to engage prospects on Facebook via organic channels, ...
by Dann Albright · Mar 28, 2023
15 Expert Tips for Maximizing Your Facebook Ad Conversions
According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...
by Melissa King · Mar 29, 2023
Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...
by Melissa King · May 29, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...
by Belynda Cianci · Mar 28, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...
by Masooma Memon · Feb 25
Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS
Hey everyone, and welcome to another episode of Data Snacks. I’m Monja, product marketer here at Databox, and today we’re going to talk about return ...
by Tamara Omerovic · Dec 20, 2023
Facebook A/B Testing Tips: 12 Tips for Improving Your Tests
Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...
by Mara Calvello · Mar 29, 2023
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...
by Masooma Memon · Mar 29, 2023
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...
by Mara Calvello · Mar 29, 2023
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
by Marija Hladni · Apr 12, 2023