New tools to improve performance
on November 9, 2021 (last modified on May 6, 2022) • 36 minute read
Learning Facebook ads can be tricky.
And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are just some factors that can make mastering Facebook ads even trickier.
The solution? Keep learning – trial and error can teach you what theory can’t. But here’s the secret to mastering Facebook ads by learning: learning from the pros.
Now to make your learning journey a smooth one, we asked colleagues, experts, and business owners to share the best Facebook ads pros they know, majority of which contributed to Databox’s State of Facebook Ads Performance report.
The result? This mighty list of 90 Facebook ads specialists and thought leaders (in alphabetical order) that you’ve got to be following (and learning from).
So, without any further delay, let’s dive in:
Adam Wesolowski is currently VP of Growth at Airalo.
Wesolowski has 12+ years of experience in growth marketing and product growth management, helping startups and scaleups all around the world to get traction and leverage sustainable but fast growth.
Wesolowski is an ex-Googler, growth strategy builder, and great products aficionado. Also, a growth loops fan who built products used by 13 million users monthly. Wondering how much he spend on paid advertising during all these years? The estimate is over 10,000,000 spent Facebook, Google, LinkedIn, Twitter, TikTok ads with 1000+ experiments run across full funnel.
Akvile DeFazio is the President of the award-winning social media advertising agency AKvertise, that has earned extensive media coverage on publications like USA Today, Search Engine Journal, and HubSpot to name a few.
DeFazio is a conversion-driven marketer who’s passionate about growing businesses’ online visibility using social ads including Facebook, TikTok, and Reddit ads. Other areas of expertise include lead generation, eCommerce, and event marketing.
Alexader Ulreich from Strat3gic helps brands scale their business without using a big budget. Their data-driven & customer-centered approach grows businesses of every size and maturity using digital marketing strategies including paid social. Alexander is a former Senior Director and C-Level Executive with fast-growing startups like Groupon, Yelp, Monoqi, and others.
His passion for sales and marketing led him to build an Agency that works on a “prove-it-mentality”. He’s very active at sharing insights and strategies on how to build an online presence for brands without overspending on marketing. Alexander is a veteran in performance-driven marketing at scale, including paid social, paid search, podcast marketing, and native advertising. He’s at the forefront of sales and marketing strategies in Lead Generation for local businesses, eCommerce, and Growth Marketing. He’s on a mission to help 10,000 small and medium-sized businesses until 2025 to transform into digital powerhouses participating in the rapid growth and market shift to online shopping and discovery commerce.
Andrew Foxwell is the Co-Founder of the Facebook and Instagram ads advisory firm, Foxwell Digital. Here, Foxwell consults and guides companies and nonprofits on social media advertising with a prime focus on Facebook and Instagram ads.
They’ve worked with 200+ organizations including Hilton, KIND Snack, and Blenders Eyewear.
Andrew Heppinstall of Validus Media Ltd. has been working in the digital marketing niche for 12 years and has experience in Facebook Ads, search engine optimization, and much more. Heppinstall works with SMEs to help grow their user/customer base.
Andrew Hubbard of Hubbard Digital Pty. Ltd. is a digital marketing thought leader, international speaker, and consultant to global brands. They help companies with lead generation using strategic Facebook and Instagram advertising.
Hubbard has worked with world-class experts, thought leaders, influencers, and clients including Melyssa Griffin and Teachable.
Andrew Wise of Capture is a growth hacker who scaled Postmates to $100M. Wise is a customer-centric developer whose properties generated $10M over 7 years.
Andrew Wheeler is a data-driven marketer who looks at their work in marketing through a lens of empathy and compassion.
Angela Ponsford is VP of Media Buying at Tier 11 and her experience isn’t only limited to Facebook ads. She also helps businesses with their advertising by optimizing their customer acquisition path.
Ann Petter is the Director of Digital Media of the branding and creative agency, LERMA where she previously worked as the Paid Social Strategist. Peter, also a paid social media planner, has years of experience working in the marketing and advertising industry.
Petter’ skills center around:
Want to make sure your Facebook ads are performing and trending in the right direction? There are several types of metrics you should track, from costs to campaign engagement to ad-level engagement, and so on.
Here are a few we’d recommend focusing on.
Tracking these metrics in Facebook Ads Manager can be overwhelming since the tool is not easy to navigate and the visualizations are quite limiting. It’s also a bit time-consuming to combine all the metrics you need in one view.
We’ve made this easier by building a plug-and-play Facebook Ads dashboard that takes your data and automatically visualizes the right metrics to give you an in-depth analysis of your ad performance.
With this Facebook Ads dashboard, you can quickly discover your most popular ads and see which campaigns have the highest ROI, including details such as:
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Facebook Ads account with Databox.
Step 3: Watch your dashboard populate in seconds.
Anthony Perry is the Director of Marketing at Seek Social. Perry specializes in paid advertising including Facebook ads. Perry is detail-oriented and passionate about analyzing, interpreting, and adjusting techniques to accomplish set objectives.
The background of Alex Van Doren lies in successfully conceptualizing and implementing innovative marketing initiatives to drive market impact and expansion of products, programs, campaign launches, and development efforts. With her comprehensive experience, the focus is to implement strategic campaigns from launch through complete execution. As well as Alex’s knowledge in both digital and traditional media channels — she establishes the ability to enhance brand awareness and lead generation that prepares her to significantly impact her client’s company’s objectives while reaching levels of success.
Van Doren is the Co-Founder & Senior Dynamic Social & Content Integrator at Agency onethree LLC.
Amanda Bunting Comen is an award-winning nonprofit professional, social media manager, event planner, and marketing director. She runs Social ABCs to help businesses and nonprofits with their social media strategy and management among other services.
Other skills include:
Amy Bishop of Cultivative, LLC has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals.
Her expertise includes:
Andrea Vahl is a social media consultant, Facebook advertising specialist, author, and worldwide speaker who is dedicated to assisting small companies in understanding and leveraging social media to attract consumers and increase profit margins.
Vahl is also the co-founder of Social Media Manager School, an online training school that teaches social media marketing to consultants and corporations.
They’ve demonstrated the ability to make social media marketing simple to comprehend and apply. And, their training and one-on-one advising have directly affected the bottom line of hundreds of businesses.
Vahl also offers a comprehensive Facebook Advertising course that teaches you how to use Facebook Ads to create leads and revenue, to boot.
Azriel Ratz of Ratz Pack Media is a Facebook ads expert with seven years of experience in online marketing. Not only does he help businesses create effective Facebook ad campaigns but also offers a course for the same called Facebook Ads Mastery. Ratz has authored the eBook Find, Engage, and Optimize.
Becky Mariano of Mariano Media is a Facebook and Instagram Ad Strategist who helps small to mid-sized local and online businesses and entrepreneurs increase their reach and revenue through hyper-targeted digital advertising.
To quote Mariano: “With close to a decade of corporate digital agency experience in Boston spanning industries of all shapes and sizes, and having executed hundreds of campaigns and strategies for clients since my company’s inception in 2018, I am well equipped to help you up-level your business.”
Mariano’s specialization? The following:
Brandon Coward is Director of Paid Media at Powered By Search, a leading SaaS marketing agency. Coward is responsible for generating hundreds of thousands of dollars in revenue directly through Facebook ads for companies like Titan GPS, Touchbistro as well as paid media for companies like Loopio and iWave.
Britt Ellsworth of Harmon Brothers is a full-funnel strategist. Harmon shares: “I think it’s important to intentionally integrate how each channel operates in the customer journey. Marketing is testing, and I love discovering what tests will have the most impact.”
Bunty SomRoy is the Chief Marketing Strategist and Owner of Red Pine Digital where they help scale B2B SaaS companies using paid traffic. SomRoy also helps their target audience run a fully thought-out Facebook ads strategy so they can acquire paying users.
Carl-Wilhelm Vedvik is the CEO at Adline, an ad tech company focused on simplifying and automating advertising for the SMB market. Vedvik has led the company through multiple funding rounds of 13 million NOK to drive the next growth trajectories.
Charles Tichenor of Facebook Disrupter is a founding member of the Facebook Disrupter group. Charley has personally managed $250M+ in profitable spend for brands like CBS, Nissan, 310 Nutrition, Disney, MyLife, TRX, Progressive Insurance, Pizza Hut, MGM, Candy Crush, and many more. He is among the Facebook Top 100 Advert in the US, and helps 7 & 8 figure businesses master Facebook Ads.
Charlie Lawrance is a Facebook ads expert and Founder and CEO of Gecko Squared which is primarily a Facebook ad agency. Lawrence helps D2C brands scale using Facebook and Instagram advertising funnels geared toward attracting, engaging and converting ideal customers.
Corey Henke of Variable Media is an experienced Facebook ad strategist. At Variable Media, Henke helped brands grow tremendously over a short time span.
To add, Henke has participated in numerous speaking engagements and delivers workshops and webinars on paid advertising.
Cory Dobbin is the VP of Brand Strategy at Boomn. Dobbin also heads a paid social and SEM agency, Aaron Advertising for small to medium-sized businesses. So, altogether Dobbin is involved in all things advertising and writes extensively on it too.
Danny Veiga of Danny Veiga Marketing is a 7-Figure Online Business Growth Expert, one of the Most Successful Entrepreneurs under 40, and a Growth Revenue Strategist who has helped scale their clients to over $50M worth of sales online.
What’s more, Veiga is also a ClickFunnels 2 Comma Club Award Winner, 2x 7 Figure Agency Award Winner, a Digital Marketing Conference Speaker and has helped train over 700 entrepreneurs and business owners by merging Technology & Direct Marketing on Social Media through his training programs.
Veiga has also built one of the fastest-growing Entrepreneur groups on Facebook which has over 65,000 members, and also hosts his own 7-Figure Business Builder Mastermind in Dallas, TX 3 times a year.
Veiga helps connect the dots for businesses to scale their revenue with new and existing customers.
David Herrmann of Herrmann Digital, LLC helps manage and scale DTC brands with paid social advertising. Herrmann has managed over $500 million in ad spend – running not only Facebook and Instagram ads for clients but also Snapchat, Pinterest, YouTube, and TikTok ads.
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults.
“We offer courses, implementation, and consulting.
My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I’m an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents.”
Most notably, Yu was featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Devin Brazeau of Twenty Seven Five has been able to leverage his skill set to develop a successful formula for Facebook Ads to drive awareness, quality engagement, and generate revenue.
Brazeau’s knowledge and ability to understand consumer insights, analytics, and persuasive copywriting have allowed him to generate millions of dollars in revenue for his clients across a multitude of different industries.
Djordje Maksimović is a social media manager at Made Online, but he covers more positions there. Maksimović does FB & IG ads, graphic design, and also creates websites in Elementor for their clients.
Most notably, Maksimović has worked for more than 100 clients in his 7 years doing this job.
Duane Brown runs an ad agency Take Some Risks Inc, helping eCommerce, DTC, and SaaS brands scale PPC and paid advertising.
With 14 years experience working across digital marketing and branding for clients including ASOS, Walmart, Jack Wills, WooCommerce, RockerBox, and WealthBar. Brown was given the opportunity to work with large data sets and help advise global brands on the best approach to using PPC, CRO, and data while maintaining budgets.
Brown areas of expertise include:
Emily Hirsh is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest-growing digital marketing companies in the world.
Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Not For Lazy Marketers Process. Emily has built a team of 25+ top-level strategists, ads managers, copywriters, graphic designers, and marketers to generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $26 million in ad spend and generated over $106 million in revenue for their clients. As an entrepreneur herself, Emily knows exactly what other business owners need to not only grow their income and amplify their impact, but to reduce overwhelm and get back to their zone of genius.
Today, Hirsh Marketing is one of the most sought-after marketing companies for authors, coaches, influencers, course-creators, and entrepreneurs changing the world with their content. Emily regularly travels the country speaking at events and sharing the secrets behind her multi-million dollar success
Emma Van Heusen of Emma Van Heusen Ltd. is a best-selling author and Facebook Ads strategist and consultant. Van Heusen helps businesses generate a pipeline full of ideal leads using Facebook ads. She also has a Facebook ADcelerator coaching program that teaches how to run high-performance campaigns.
Erin Corn runs Shorebird Media, a paid social agency that is dedicated to helping DTC brands grow and scale with an average of 6x ROI. Corn helps with not just Facebook ads but also with digital marketing across the board including Instagram, Pinterest, TikTok, and Google.
Corn has been featured on several podcasts and their writing has been featured in industry-leading publications including Social Media Examiner.
Evan Weber of Experience Advertising is B2B and B2C digital marketing expert who takes of businesses’ advertising platforms. Weber offers a plateful of services including Facebook advertising, affiliate marketing, website conversion optimization, online PR, SEO, influencer marketing, and more. Weber also offers SEO and paid search consulting.
Ezra Firestone has been working in ecommerce for over a decade, and is thought by many to be the leading ecommerce expert in the world. He is the owner and operator of several 7-figure and 8-figure businesses, along with having built a top 100 Shopify store that generates $25 million a year in revenue. Ezra credits his Facebook and Instagram advertising strategy for generating 90% of his company’s profits. When he’s not actively working on his own brand, he’s sharing his wins on his blog, Smart Marketer.
Garrett Hardy of DigitalMarketer shares more about his experience in Facebook advertising, “I have been media buying for 4 years now, but what I lack in years of experience, I make up for it with my wide range of high spend media buying in several different verticals.
I spent a year learning from some of the best Facebook Ad minds in the world at a boutique Facebook ad agency called Monkedia. From there, I moved up to the “big leagues” spending a year at The Richards Groups in Dallas. I was able to work on several Fortune 500 companies and gain valuable experience buying paid social as a cohesive part of a larger, usually 8 figure national campaign.
After The Richard’s Group, I found a home at DigitalMarketer, as the sole media buyer for the company. Here I not only get to manage the campaigns, but I also get to help train small business owners on how to buy for their companies as well.”
Garry Robinson of Garry Robinson Agency is a social media advertising expert, copywriter, and funnel-builder from Sydney, Australia.
Robinson’s agency fixes 3 problems that infuriate business owners about social media advertising. Namely that it can be costly to get started, complicated to find the right audience, and confusing to know what to say in ads.
Gianluca Bazzon of Sharketing is a performance marketer that scaled up multiple e-commerce brands in Australia and USA generating over $100m in added revenue through channels like Facebook and Google. He’s passionate about increasing businesses’ bottom line through a bespoke creative and strategic approach that revolutionises the businesses he works with.
Ilana Wechsler of Teach Traffic is a former data analyst, turned Pay Per Click marketing expert.
An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click campaigns.
Now, Ilana runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency.
Ilana is also the host of a popular podcast show called Teach Traffic.
Jack Paxton helps eCom stores scale. They’re a full-stack digital marketer and founder with $200 million+ in profitable ad spend with his ad agency TopGrowthMarketing.com.
Jae Lee of OMD Canada uses Paid Facebook ads to support sales, branding, and customer acquisition goals. Lee’s teams at OMD produce all search and social ads for McDonald’s and PetSmart in Canada.
Jake Abrams of Odyssey is a Consumer Marketing Leader with experience leading acquisition teams at global ad agencies and high-growth startups. Abrams grew a DTC from 0 to 70,000+ units sold in less than 3 years while leading all strategic, creative, and growth marketing efforts.
Jake Bjorseth is the Founder and CEO of an ad agency, Trndsttrs that helps brands reach Gen Z. Bjorseth has worked with several big names including McDonald’s and L’Oréal.
Jason How directs Agency J where they help schools, colleges, and institutes drive over 100 enrollment inquiries per month. How also help coaches and creators using only Facebook marketing including driving highly targeted paid traffic for their clients.
Lastly, How also offers industry-leading courses, workshops, and programs to Heads of Schools, CEOs, Presidents, Directors of Marketing, CMOs, and admission marketing teams.
Hailing from the Pacific Northwest, Javier Sanchez has been working in digital marketing for the past 7 years. They have extensive knowledge in Social Media, Content Optimization, and Data Interpretation.
Joe Taylor is the Founder of eGrowth Media, working with small business owners and property investors to improve their digital presence using social media. His focus is mainly on strategic Facebook and Instagram advertising.
Taylor also runs a podcast called ‘The Diary of a Young Entrepreneur’ and together with their business partner was crowned the Next Generation Entrepreneur 2019.
Jon Loomer of Jon Loomer Digital is a famous Facebook Ads Strategist and advertising educator. His experience in Facebook ads dates back to the fall of 2011. In 2013, his blog came to be recognized at Social Media Examiner’s 10 Social Media Blogs of 2013 as it’s a comprehensive online resource of advanced Facebook marketing tips and tutorials.
Joshua Romo of Fiero Social Media & Marketing has started his journey as a marketer while building leads for himself and his Mobile Mechanic business. He shares the following, “I failed quite a bit before I found a formula that kept clients contacting me and kept my schedule packed for weeks. Since then I have been working with other shops and mechanics to achieve the same result. Turning a service into a Valued Community resource is my passion and goal with every client.”
Kamil Rextin is the General Manager at 42 Agency. Kamil shares the following about his Facebook ads expertise, “Experienced in Operations, Demand Generation & Growth. I now run my mom-and-pop consulting practice 42/ Agency. We’ve worked with clients like Hubdoc, Flexday, Onfleet, Guestlogix, Solink Vistaprint Studios & more to set up the foundational marketing/sales ops practice and build growth strategies.”
Karan Parwani is the CMO at Buzet Web Digital and host of one of the fastest-growing marketing podcasts in India, The Karan Parwani Show. Karan has worked with more than 60 Businesses, both in India and globally to help them with their digital marketing strategies.
Using his motto “The Gatekeepers Are Gone,” Lamar Tyler of Tyler New Media, LLC has leveraged social media to build a movement of online brands that support, uplift and encourage the black community with over 600 thousand social media fans and over 51 thousand customers in all 50 states and 43 countries across the globe.
Among the recognition received for his work, Lamar, along with wife Ronnie was named one of Ebony Magazine’s Power 100, a list of the top 100 movers and shakers in the black community, finalists for Black Enterprise’s Family Business of the Year, finalists for Infusionsoft’s Small Business ICON award and recipients of the ClickFunnels 2 Comma Club Award.
Laura Troy, the Director of Marriott International is a results-driven marketing leader who has an impressive track record of success in directing the development and execution of marketing campaigns and integrated programs for prominent clients within the luxury goods and services markets.
Troy’s experience spans propelling brand exposure through the design and execution of strategies that live at the intersection of media, technology, and culture.
Areas of expertise include:
Loni Mayse works at The Unicorn Of Marketing, a full-service digital marketing agency that helps brands reach their goals. We believe in creating targeted, personalized strategies that are designed to fit your business needs and budget.
With over 4 years of experience, we provide the best customer service and hands-on approach to deliver on your goals. We specialize in search engine optimization (SEO), email marketing, social media management, website design & development, pay-per-click (PPC) advertising campaigns, and more.
Loren Bartley of Impactiv8 is a digital marketing strategist and Facebook ads specialist. Bartley is are a speaker, podcaster, blogger, and trainer who offers online training programs, one-on-one coaching, consultation services, and present workshops too.
Bartley helps businesses tap into the potential of online marketing and social media to have all the tools necessary to achieve success.
Bartley’s expertise lies in:
Lowell Brown of Going Social specializes in helping local businesses including Real Estate Agents, Fitness/Health/Lifestyle Experts, online course creators, and local service providers to effectively promote their products & services on Facebook and Instagram.
Brown shares, “My goal is to help you grow business leads, drive web traffic, expand market reach and convert more sales, faster. For over 20 years I have been working with small and medium-sized businesses on various digital marketing initiatives.
Through Going Social, I provide social media campaign planning, one-on-one and small group coaching & consulting, social media account management, and Facebook & Instagram advertising campaign management services.
If you are looking for help with Facebook & Instagram advertising, I can help you be seen by the right audience and attract qualified leads, drive web traffic and convert more sales with LESS ad spend.
Every marketing agency likes to work with big clients and big budgets. However, Madhav Goenka of Frazile is someone dedicated to helping startups and small businesses get results with digital marketing. A strong believer in the performance-based model, he has helped hundreds of small business owners and startup founders generate a positive ROI on their Facebook advertising campaigns.
Matt Lally is the Founder of TheGiftYak, Advises Venture-Backed Startups on Advertising, and Creates Free Marketing Content on YouTube. He is a former Silicon Valley Account Director at the #1 Digital Marketing Agency, Wpromote. Prior to that, he helped grow dozens of technology startups at the boutique performance agency Growth Pilots in San Francisco.
Max Lishansky is the Chief Marketing Officer of Outerknown with solid expertise in using paid social for user acquisition and retention. Lishansky’s expertise in helping brands grow lies in: paid social, press, performance marketing, and audio.
Bringing an experience of 10 years on the table, Maxwell Finn is a Facebook marketing and eCommerce expert who has been helping clients earn millions through online paid traffic.
Before Unicorn Innovations, Finn Co-Founded Quantum Media. The agency ran Facebook ads and sales funnels for big companies such as 3M.
Currently, Finn also helps other business owners and marketers through Unicorn Innovations and their Facebook course, Ad IQ Academy. Finn also frequently speaks about Facebook advertising at some of the biggest events.
Michael Lisovetsky is the Co-Founder of Juice, an industry-leading agency that offers results-driven growth for businesses. Their services include social advertising, social media management, and more.
Lisovetsky expertise alone includes:
Michael Taylor of Saxifrage is a data-driven, technical marketer with 10 years of experience in Facebook ads, with $50m optimized across paid and organic channels. Taylor has Co-Founded Ladder.io and grew it to 50 people, with clients like Monzo Bank, Booking.com, and Time Out. Taylor is currently building a simulator-based course on marketing mix modeling at vexpower.com.
Michelle Morgan is a Co-Founder of Paid Media Pros, with experience in and an affinity for search, display, remarketing, and social campaigns as well as conversion rate optimization (CRO) and analytics. She has worked in both in-house and agency roles and is a certified professional in both Google AdWords and Bing Ads.
Melina Moreno is a digital marketing expert and founder of Social Ads Made Simple. After 10+ years in the corporate world helping companies like Neiman Marcus, Wells Fargo, and Keap grow their monthly sales and create effective sales processes for their internal sales teams, she launched her own agency in 2015 and provides 1-on-1 coaching and consulting to help businesses grow using paid traffic strategies online.
She has spent $1+ million in paid traffic campaigns on Facebook, testing and proving online growth strategies to create daily audience growth and consistent sales for her clients all over the world.
Melina’s paid traffic methods evolve with the ever-changing digital marketing ecosystem and she is always thinking of the next BIG IDEA for her clients.
Her digital strategies and methods have been featured in Office Depot, DigitalMarketer, and Together Digital to help businesses of all sizes sell more on social media.
Milica Vukojičić is a Senior Strategist at Hunch Ads, with over 5 years of experience on paid social media. Vukojičić shares, “I am working with major brands and agencies around the globe, primarily from an ad-tech perspective. My mission is to help our customers to unlock and understand data about their products or services, and use them in dynamic creative automation to accomplish their full potential.”
Molly Pittman is a digital marketing expert and educator who has certified thousands of marketers in paid traffic and customer acquisition. She has personally spent over $8 million on paid traffic channels like Facebook, Google, and Twitter while maintaining a positive return on investment. Molly is also the co-host of Perpetual Traffic, a digital marketing podcast that has been downloaded over three million times.
Mojca Žove of Super Spicy Media is a Facebook Ads expert, author of the Facebook Ads Manual, and an international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professional Facebook Advertising Strategy, so they can devote their time to other aspects of their business.
Nehal Kazim is the founder of Ad Pros, a Facebook ads agency scaling growth stage companies from 7 figures/year in revenue to 7 figures/month in revenue (profitably). Ad Pros is designed to equip entrepreneurs, marketing teams and media buyers with the tools, education and resources to scale Facebook advertising campaigns.
Nemanja Banović of iGrowth GmbH helps English and German-speaking markets with digital marketing services for both B2B and B2B products. His work is mostly focused on paid ads including Facebook and Instagram ads and consultation services.
Nick Banik is the Founder of Mad Leads where he helps businesses across the globe with paid social media. Banik helps with ads across the digital board including Facebook, Instagram, LinkedIn, Bing, Reddit, and Quora to name a few.
Nick Shackelford of Structured Agency has spent the last 8 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes.
Now, having worked with over 136 D2C brands and specifically focused on paid media on Facebook, Instagram, Snap, and Pinterest. Nick has an interesting perspective on how brands truly scale in modern times without VC / PE backing.
Now, Shackelford has worked with over 136 D2C brands and specifically focused on paid media on Facebook, Instagram, Snap, and Pinterest. Shackelford has an interesting perspective on how brands truly scale in modern times without VC/PE backing.
Co-founder of Crazy Egg, Kissmetrics, Neil Patel Digital, and the creator of Ubersuggest, Neil Patel is considered not only a guru of Facebook Ads but of digital marketing.
Patel is one of the youngest and also most acclaimed marketers and entrepreneurs in the world. Recognized and awarded not only by the industry but even by President Obama, as he helped enormous companies such as Amazon, Microsoft, Airbnb, or Google, to mention just a few.
As the Managing Director of AdsAccelerator.com, Patrick Wind provides online training, tools, and support to thousands of entrepreneurs growing their businesses with advanced Facebook and Instagram ads.
After failing with his own three different eCommerce stores, Wind learned the hard way that performance marketing requires much more than just bringing lots of traffic to your website — it requires the right re-targeting funnel, proven methods for attracting new audiences, as well as compelling ad design and copywriting.
Motivated by his desire to learn and master all of the above, Wind invested 3 million euros into 120 different brands, returning 10.4 million euros in online sales for them. His ‘Full-Funnel Strategy’ has already been implemented by international brands like ASICS, DiamondSupplyCo. and Bioderma, as well as some of Europe’s highest valued startups like 21Buttons, HolaLuz and Meller.
Rachel Fallon of Black Parrot Social comes from a background in social media marketing. Fallon helps businesses run strategically-executed Facebook and Instagram ads and also offers social media training and team workshops.
Rick Napolitano is a B2C and B2B Leads Specialist.
Napolitano runs Targeted Leads 365, which is a small business focused on getting companies increased leads, appointments, and sales via effective proprietary lead generation strategies – specializing in Facebook Lead Generation and multi-step marketing campaigns.
Napolitano’s agency is a premier B2B and B2C service that delivers an increase in the number of high-quality leads every day for businesses that are wanting to experience continued growth despite their competitive market.
Robert Agee is the Founder of Revamp Marketing where they help eCommerce businesses scale with paid advertising, content creation, and email marketing. Agee is focused on helping clients scale their businesses – taking their ROI to new heights.
Rok Hladnik is an ex-Newspaper CEO with extensive experience in Media, Accounting, and Finance. Currently, Hladnik is busy managing ad spend on Facebook, Google, and other platforms.
Rosie Scares of Rye Media is a freelance social media consultant behind Rye Media. Scares has years of experience, training, and certifications under her belt. Not only does she offer help with Facebook and Instagram paid advertising but her services also include social media strategy creation and implementation.
Founder and CEO of ROI Machines, Rudy Mawer, is a world-renowned Facebook ads specialist and digital marketer with a track record of scaling multi-million dollar businesses and generating millions of dollars from his own online products. He leads a team of marketers, ad specialists, designers, and tech experts to serve clients with Done-For-You marketing and consulting services on a retainer basis. He is also a CEO of 3 Multi-Million Dollar Companies with hundreds of thousands of members around the world.
Sarah Kerrigan of That Social Media Girl is a Facebook ads practitioner and trainer, CIM paid social course director, co-founder of the Online Digital Academy.
Scott Cunningham is the founder of Social Lite, a Shopify Partner sales and marketing agency, and the co-founder of Merchant Mastery, a training and coaching company for Shopify store owners. Scott and his team have helped hundreds of Shopify merchants around the globe scale their revenue with Facebook ads, Google ads, email marketing, and offer strategies along the customer journey.
Selah Shepherd of SMStrategies helps eCommerce businesses with their Facebook and Instagram ads by taking their unique data, brand requirements, and the prevailing trends into account.
Shepherd calls paid ads their true passion as they love the work and challenges that go into testing different objectives, audiences, and variables.
Sir Sanju Ganglani of gang&lani media has been serving the global business community successfully for 10+ years. Ganglani’s agency serves B2B and B2C clients requiring assistance in marketing – both traditional and digital, and specializes in:
Sir Sanju has worked with companies based in different parts of the world (North America, Europe, and Africa) and of different sizes – from single-person entrepreneurs to enterprises of 500+ employees. He tailors his packages to meet the needs of every client.
Silvia Coletto of Paid Ads School works with B2B and Nonprofit companies that use paid ads to grow. Coletto has been into paid advertising since 2015 and had spent millions in advertising across multi-industry clientele. Coletto’s specialty, besides paid ads, is helping brands identify holes in their customer journey, finding where their inquiries are disappearing, and developing a strategy for boosting both their clients’ ads performance and business growth.
Coletto’s expertise includes:
Susan Wenograd of Marpipe shares, “I’ve spent almost 20 years in marketing, with 14 of them in paid media. I started with Google and embraced paid social as it was on the rise in 2013. I’ve been lucky enough to work both agency and brand-side, giving me exposure to many different verticals with a lot of different needs! I currently am VP of Performance Marketing for Marpipe, a software platform that is working to revolutionize and streamline the way we test ad creative on many different digital platforms.”
Tara Zirker is an advertising expert and founder of Successful Ads Club who has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads.
Tim Burd currently operates the largest Facebook ad buying group in the world. Starting with as little as $30k, he has built and sold online businesses that generated $5-10million a year within 12 months of creation. Bloomberg labeled him the “Digital Bounty Hunger,” and he has written or appeared in Forbes, Entrepreneur, Bravo, and Fox News just to name a few. He is also a member of the Forbes Coaches Council.
Tom Broschinsky specializes in Facebook Ads Manager, funnel marketing, social ads buying, SEO, email marketing, and a lot more. With 6+ years of experience, Broschinsky has built campaigns, launched products, coached/consulted/worked in a variety of industries: paper goods, business coaching, fitness, cooking, e-commerce, influencer marketing, and more. He has also been a part of companies growing and expanding not only their digital footprint but their physical footprint with their product.
Troy Osinoff is the Co-founder of JUICE, an NYC-based digital marketing agency credited by Facebook as being a top 1% agency and fastest-growing in NY, where they have helped clients such as Kenneth Cole, Paris Hilton & Illesteva Tommy Bahama and scaled successful multi-platform marketing campaigns.
Prior to JUICE, Osinoff helped a bankrupt shoe company reach profitability, grew a Grammy-winning recording studio, created a viral media site called Make A Dare (featured on Dr. Phil), and created a viral Tumblr that was turned into a nationally sold book (published by Penguin, sold to FOX).
Osinoff also led digital marketing for the largest HVAC company in the world ($4.2B annual sales), created a group of eCommerce stores grossing 7 figures of revenue, and was Head of Customer Acquisition at BuzzFeed.
With over 10 years in the advertising industry and a strong background in DR, Veda Ford of Campbell Ewald has learned the importance of reading KPIs, as metrics tell the true story of campaign success.
Veda specializes in Paid Social and knows the tools to innovate and expand any brand’s digital presence. She’s made big trends in the auto industry by being one of the first to exploit inventory ads in that industry.
She’s currently working to bring the same type of innovation to the healthcare industry and has experience in industries like Legal, Licensing, Tech, FinTech, Telecom, eCommerce, Real Estate, Private School Enrollment, and Higher Education.
With that, our list of Facebook Ads specialists and thought leaders comes to a wrap. Follow these folks, download their free resources, and take their workshops to improve the ROI of your Facebook ads campaigns.
And a parting golden tip for you: monitor each ad campaign’s progress using a real-time dashboard that displays all essential metrics such as ad spent, engagement, click-activity, and more on one screen. This will help you understand exactly what factors are improving your numbers.
Want to get started with Facebook ad campaign dashboards?
Use Databox to create individual Facebook ad campaign dashboards as well as a central dashboard that displays performance metrics of all your active campaigns.
Best of all: once you plug in your data sources, the dashboards will automatically update in real-time – no manual work is needed from your end.
So what are you waiting for? Sign up for Databox today for free today.
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