Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...
Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
Facebook is a lead generation beast in today’s digital age. And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...
Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...
Well, actually, if you include all the different dimensions you can filter those metrics by, it comes out to 522 new metrics that you can ...
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
Did you know that Facebook makes more than $16 billion each quarter in ad revenue? With so many companies using Facebook ads, anything you can ...
One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective. The ad format is the ...
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
Join 77,800+ leaders who are learning how to make data a competitive advantage.