Articles by author Maham S. Chappal

Maham S. Chappal Maham S. Chappal is a content writer for SaaS and marketing brands in B2B. She’s been published in several leading publications including Social Media Examiner. She loves writing in-depth, research-backed content that drives traffic, increases brand awareness, and boosts ROI. When she’s not writing, you’ll find her engrossed in the latest John Grisham novel. You can find her on LinkedIn or on mahamschappal.com

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Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn campaign groups are one of the best ways to organize your LI campaigns. 20+ advertisers explain how to make the most of this feature.

Maham S. Chappal Marketing Maham S. ChappalMaham S. Chappal   |  Dec 31 2020

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Sales

What is Pipeline Velocity and How to Optimize It?

20+ sales experts share how to optimize pipeline velocity to close more deals and build a faster and more cohesive sales team.

Maham S. Chappal Sales   |  Dec 29 2020

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Marketing

The 17 Best Chrome Extensions for Sales and Marketing

Need a good chrome extension to step up your marketing and sales game? 40+ pros weigh in on the best chrome extensions for sales and marketing.

Maham S. Chappal Marketing   |  Dec 23 2020

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Sales

17 Reasons Why You’re Failing to Increase Your Ecommerce Sales

Ecommerce revenues are projected to grow to $6.54 trillion in 2022. If you’d like a slice of the pie, make sure you don’t make these common mistakes.

Maham S. Chappal Sales   |  Dec 21 2020

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Sales

9 Customer Retention Metrics You Need to Start Tracking ASAP

Don’t know which customer retention metrics to track to reduce churn and maximize your revenue? Start with these 9 metrics recommended by 20+ sales pros.

Maham S. Chappal Sales   |  Dec 17 2020

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Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

Not sure whether to invest in blogging or vlogging? 24 marketing pros reveal which content will work best in the 2021 landscape.

Maham S. Chappal Marketing   |  Dec 15 2020

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Content Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Maham S. Chappal Content Marketing   |  Dec 14 2020

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Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Maham S. Chappal Analytics   |  Dec 10 2020

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Marketing

16 Ways to use Facebook Ads for Lead Generation

Do you want to generate more leads through Facebook ads? 38 marketing experts reveal their best tips on creating Facebook ads that convert.

Maham S. Chappal Marketing   |  Dec 9 2020

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Sales

Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs

Want to set winning sales goals with OKRs but not sure how? 20 sales pros share their tried and tested tips on using sales OKRs successfully.

Maham S. Chappal Sales   |  Nov 27 2020

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Marketing

18 Facebook Ad Mistakes Marketers Need to Avoid in 2021

Struggling to generate leads via Facebook? You’re not alone. 33 Facebook marketing pros share lead generation mistakes you absolutely need to avoid.

Maham S. Chappal Marketing   |  Nov 26 2020

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Marketing

18 Essential Things Every B2B Marketing Report Should Include

Not sure what to include in your B2B marketing reports? 28 marketing experts reveal the most essential things to add in a B2B marketing report.

Maham S. Chappal Marketing   |  Nov 17 2020

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Marketing

13 Vital Things to Include in a B2C Marketing Report

Can’t decide what to include in your B2C marketing reports? 22 marketing pros weigh in on the most essential things to include in a B2C marketing report.

Maham S. Chappal Marketing   |  Nov 13 2020

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Marketing

18 Tried and Tested Tips for Writing a High-Converting Homepage Headline

Struggling to write a kickass homepage headline? 44 marketing pros weigh in with their tried and tested tips to write a high converting headline.

Maham S. Chappal Marketing   |  Nov 12 2020

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Content Marketing

53 Social Media Pros Explain the Art of Posting on LinkedIn

Want high engagement on LinkedIn posts and lots of leads? 53 social media pros explain their best tips on how to post on LinkedIn.

Maham S. Chappal Content Marketing   |  Nov 9 2020

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Sales

23 Foolproof Sales Presentation Tips to Help You Close More Deals

Want to amp up your sales presentations and close more deals successfully? 42 sales pros share their best tips on creating a winning sales presentation.

Maham S. Chappal Sales   |  Nov 4 2020

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Sales

9 Tried and Tested Ways a Sales Analysis Can Help You Generate More Revenue

Want to boost your sales and close more deals? 20 sales experts share their best tips on using sales analysis data to generate more revenue.

Maham S. Chappal Sales   |  Oct 29 2020

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Analytics

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Can’t figure out which Google Analytics custom dashboard to use to track and analyze data? 15 marketing pros weigh in with their favorite examples.

Maham S. Chappal Analytics   |  Oct 29 2020

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Analytics

18 Best Ways to Create and Use Custom Reports in Google Analytics

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

Maham S. Chappal Analytics   |  Oct 22 2020

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Marketing

SEO vs. PPC – Which Strategy is Right for Your Business

Not sure whether to invest in PPC or SEO? 69 marketing professionals weigh in with their expert advice on how to choose the right strategy.

Maham S. Chappal Marketing   |  Oct 16 2020

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Marketing

14 Essential Things You Should Include in a Marketing Reporting Meeting

43 marketing professionals share insights on the 14 most important things to include in a marketing reporting meeting.

Maham S. Chappal Marketing   |  Oct 13 2020

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Sales

10 Best CRMs For Small Businesses You Need To Try Right Now

Looking for the best CRM for your small business? 34 marketing pros and business owners weigh in with their favorites. Check out the 10 best CRMs picked.

Maham S. Chappal Sales   |  Oct 6 2020

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Management

24 Best Remote Work Tools that Help Your Team to Stay Connected

Looking for the best remote work tools to connect with your team and manage them effectively? 49 marketing managers and business owners weight in with their favorite remote work tools.

Maham S. Chappal Management   |  Oct 1 2020

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Integrations

The 10 Best WordPress SEO Plugins for Improving Your On-Page SEO

Hunting for the best SEO plugin for your Wordpress website? 52 marketing professionals share their favorite Wordpress SEO plugins.

Maham S. Chappal Integrations   |  Sep 15 2020

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Sales

Ecommerce Profit Margins: 15 Ways to Improve Your Store’s Gross Profit

How can you improve your ecommerce profit margins? In this report, we asked 40+ ecommerce pros to share their best tips for improving gross profits.

Maham S. Chappal Sales   |  Sep 2 2020

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Sales

11 Ways to Use HubSpot CRM To Manage Your Sales Pipeline

Want to start using HubSpot to boost your sales? 30+ experts give their best tips on using HubSpot to manage your sales pipeline and automate it.

Maham S. Chappal Sales   |  Aug 10 2020

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Marketing

37 Ways High-Ranking Marketers Improve Their Website Domain Authority

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

Maham S. Chappal Marketing   |  Aug 7 2020

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Marketing

What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)

Wondering how to boost your funnel conversion rates and increase sales? 20+ experts share their most effective tips in this report.

Maham S. Chappal Marketing   |  Jul 28 2020

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Marketing

The Best Social Media Platforms for Business According to 30+ Experts

Which social media platform drives the highest quality traffic? 30+ marketers give their expert advice on which social media platform works best for them.

Maham S. Chappal Marketing   |  Jul 27 2020