Maham S. Chappal's avatar

Articles by Maham S. Chappal

About the author

Maham S. Chappal is a content writer for SaaS and marketing brands in B2B. She’s been published in several leading publications including Social Media Examiner. She loves writing in-depth, research-backed content that drives traffic, increases brand awareness, and boosts ROI. When she’s not writing, you’ll find her engrossed in the latest John Grisham novel. You can find her on LinkedIn or on mahamschappal.com

Latest posts

Facebook vs. Instagram: What’s Better for Organic Brand Building?
Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...

Maham S. Chappal's avatar by Maham S. Chappal | May 11, 2022
What is Direct Traffic in Google Analytics and How to Analyze It?
Google Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...

Maham S. Chappal's avatar by Maham S. Chappal | Jun 10, 2024
16 Ways to use Facebook Ads for Lead Generation
Marketing

16 Ways to use Facebook Ads for Lead Generation

Facebook is a lead generation beast in today’s digital age.  And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...

Maham S. Chappal's avatar by Maham S. Chappal | Mar 29, 2023
Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs
Sales

Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs

Is your sales team setting the right goals and tracking them?  For an organization to grow efficiently and successfully, it needs to set great goals ...

Maham S. Chappal's avatar by Maham S. Chappal | May 12, 2022
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Marketing

18 Facebook Ad Mistakes Marketers Need to Avoid in 2021

Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...

Maham S. Chappal's avatar by Maham S. Chappal | Mar 29, 2023
18 Essential Things Every B2B Marketing Report Should Include
Marketing

18 Essential Things Every B2B Marketing Report Should Include

How do you know your B2B marketing campaigns are reaping successful results? Through reporting. In fact, according to Databox’s state of business reporting, marketing is ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 20, 2023
13 Vital Things to Include in a B2C Marketing Report
Marketing

13 Vital Things to Include in a B2C Marketing Report

As a B2C marketer, what’s your number one goal? According to a report by Content Marketing Institute, 3 most cited goals by B2C marketers are: ...

Maham S. Chappal's avatar by Maham S. Chappal | Feb 13, 2023
18 Tried and Tested Tips for Writing a High-Converting Homepage Headline
Marketing

18 Tried and Tested Tips for Writing a High-Converting Homepage Headline

Struggling to write a high converting homepage headline? One that instantly stops visitors in their tracks and urges them to read more?  One that engages ...

Maham S. Chappal's avatar by Maham S. Chappal | Dec 6, 2021
53 Social Media Pros Explain the Art of Posting on LinkedIn
LinkedIn

53 Social Media Pros Explain the Art of Posting on LinkedIn

Many people are posting on LinkedIn nowadays and garnering 100s of comments and massive visibility in front of their network. It seems easy for them, but ...

Maham S. Chappal's avatar by Maham S. Chappal | May 3, 2024
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