Articles by Maham S. Chappal
Maham S. Chappal is a content writer for SaaS and marketing brands in B2B. She’s been published in several leading publications including Social Media Examiner. She loves writing in-depth, research-backed content that drives traffic, increases brand awareness, and boosts ROI. When she’s not writing, you’ll find her engrossed in the latest John Grisham novel. You can find her on LinkedIn or on mahamschappal.com
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18 Best Ways to Create and Use Custom Reports in Google Analytics
Data is essential for businesses to thrive and grow. According to a Mckinsey Global Institute, data-driven businesses are 23 times more likely to acquire customers ...
by Maham S. Chappal · Jul 11, 2024
SEO vs. PPC – Which Strategy is Right for Your Business
When it comes to digital marketing, there are plenty of ways to get visitors to your website. However, the two most common forms are SEO ...
by Maham S. Chappal · Dec 6, 2021
14 Essential Things You Should Include in a Marketing Reporting Meeting
Marketing reporting meetings can be a little tricky to conduct. However, as your business and team grow, when it comes to Marketing Reporting, the need ...
by Maham S. Chappal · Apr 23, 2024
The 10 Best WordPress SEO Plugins for Improving Your On-Page SEO
Did you know that WordPress has a 60.8% market share in the CMS market? Or that WordPress powers 14.7% of the world’s top websites? Couple ...
by Maham S. Chappal · Apr 14, 2023
Ecommerce Profit Margins: 15 Ways to Improve Your Store’s Gross Profit
Struggling to improve your eCommerce store's gross profit? 40 experts explain how they increased gross profit of their eCommerce stores.
by Maham S. Chappal · Dec 6, 2022
37 Ways High-Ranking Marketers Improve Their Website Domain Authority
If you’re investing in content marketing, you’re undoubtedly spending some time and effort trying to find ways to improve your search rankings. And if you ...
by Maham S. Chappal · May 19, 2022
The Best Social Media Platforms for Business According to 30+ Experts
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
by Maham S. Chappal · Oct 20, 2022