Maham S. Chappal's avatar

Articles by Maham S. Chappal

About the author

Maham S. Chappal is a content writer for SaaS and marketing brands in B2B. She’s been published in several leading publications including Social Media Examiner. She loves writing in-depth, research-backed content that drives traffic, increases brand awareness, and boosts ROI. When she’s not writing, you’ll find her engrossed in the latest John Grisham novel. You can find her on LinkedIn or on mahamschappal.com

Latest posts

10 Best CRMs For Small Businesses You Need To Try Right Now
Sales

10 Best CRMs For Small Businesses You Need To Try Right Now

As a small business owner, chances are you’ve taken on too many responsibilities and are wearing way too many hats. One of them is managing ...

Maham S. Chappal's avatar by Maham S. Chappal | May 22, 2024
24 Best Remote Work Tools that Help Your Team to Stay Connected
Leadership

24 Best Remote Work Tools that Help Your Team to Stay Connected

More than 4.3 million people in the USA work remotely, which is 3.2% of the entire workforce. And post COVID, these numbers are only set ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 15, 2024
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
Marketing

What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)

You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...

Maham S. Chappal's avatar by Maham S. Chappal | Jul 2, 2025
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 25, 2023
What is Pipeline Velocity and How to Optimize It?
Sales

What is Pipeline Velocity and How to Optimize It?

There are a whole host of sales metrics you need to identify, track, and optimize to understand your sales process, which ultimately leads to consistently ...

Maham S. Chappal's avatar by Maham S. Chappal | Sep 7, 2021
The 17 Best Chrome Extensions for Sales and Marketing
Marketing

The 17 Best Chrome Extensions for Sales and Marketing

188,620. This is the exact amount of marketing and sales extensions currently available on Chrome. With close to 200,000 chrome extensions available, it can be ...

Maham S. Chappal's avatar by Maham S. Chappal | May 2, 2024
17 Reasons Why You’re Failing to Increase Your Online Sales
Sales

17 Reasons Why You’re Failing to Increase Your Online Sales

You have a great product. And you know it’ll sell like hotcakes. You invest money and time into building an amazing eCommerce store. Now you ...

Maham S. Chappal's avatar by Maham S. Chappal | May 24, 2023
9 Customer Retention Metrics You Need to Start Tracking ASAP
Sales

9 Customer Retention Metrics You Need to Start Tracking ASAP

Retaining customers is critical for businesses. Did you know that retaining a customer is 5x cheaper than gaining a new one? Whether your customers have ...

Maham S. Chappal's avatar by Maham S. Chappal | Nov 15, 2021
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond?  Are people even reading long-form blogs ...

Maham S. Chappal's avatar by Maham S. Chappal | Dec 6, 2021
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