Articles by Maham S. Chappal
Maham S. Chappal is a content writer for SaaS and marketing brands in B2B. She’s been published in several leading publications including Social Media Examiner. She loves writing in-depth, research-backed content that drives traffic, increases brand awareness, and boosts ROI. When she’s not writing, you’ll find her engrossed in the latest John Grisham novel. You can find her on LinkedIn or on mahamschappal.com
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10 Best CRMs For Small Businesses You Need To Try Right Now
As a small business owner, chances are you’ve taken on too many responsibilities and are wearing way too many hats. One of them is managing ...
by Maham S. Chappal · May 22, 2024
24 Best Remote Work Tools that Help Your Team to Stay Connected
More than 4.3 million people in the USA work remotely, which is 3.2% of the entire workforce. And post COVID, these numbers are only set ...
by Maham S. Chappal · Apr 15, 2024
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...
by Maham S. Chappal · Jul 2, 2025
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...
by Maham S. Chappal · Apr 25, 2023
What is Pipeline Velocity and How to Optimize It?
There are a whole host of sales metrics you need to identify, track, and optimize to understand your sales process, which ultimately leads to consistently ...
by Maham S. Chappal · Sep 7, 2021
The 17 Best Chrome Extensions for Sales and Marketing
188,620. This is the exact amount of marketing and sales extensions currently available on Chrome. With close to 200,000 chrome extensions available, it can be ...
by Maham S. Chappal · May 2, 2024
17 Reasons Why You’re Failing to Increase Your Online Sales
You have a great product. And you know it’ll sell like hotcakes. You invest money and time into building an amazing eCommerce store. Now you ...
by Maham S. Chappal · May 24, 2023
9 Customer Retention Metrics You Need to Start Tracking ASAP
Retaining customers is critical for businesses. Did you know that retaining a customer is 5x cheaper than gaining a new one? Whether your customers have ...
by Maham S. Chappal · Nov 15, 2021
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond? Are people even reading long-form blogs ...
by Maham S. Chappal · Dec 6, 2021
Facebook vs. Instagram: What’s Better for Organic Brand Building?
If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...
by Maham S. Chappal · May 11, 2022
What is Direct Traffic in Google Analytics and How to Analyze It?
Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...
by Maham S. Chappal · Jun 10, 2024
16 Ways to use Facebook Ads for Lead Generation
Facebook is a lead generation beast in today’s digital age. And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...
by Maham S. Chappal · Mar 29, 2023
Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs
Is your sales team setting the right goals and tracking them? For an organization to grow efficiently and successfully, it needs to set great goals ...
by Maham S. Chappal · May 12, 2022
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...
by Maham S. Chappal · Mar 29, 2023
18 Essential Things Every B2B Marketing Report Should Include
How do you know your B2B marketing campaigns are reaping successful results? Through reporting. In fact, according to Databox’s state of business reporting, marketing is ...
by Maham S. Chappal · Apr 20, 2023
13 Vital Things to Include in a B2C Marketing Report
As a B2C marketer, what’s your number one goal? According to a report by Content Marketing Institute, 3 most cited goals by B2C marketers are: ...
by Maham S. Chappal · Feb 13, 2023
18 Tried and Tested Tips for Writing a High-Converting Homepage Headline
Struggling to write a high converting homepage headline? One that instantly stops visitors in their tracks and urges them to read more? One that engages ...
by Maham S. Chappal · Dec 6, 2021
53 Social Media Pros Explain the Art of Posting on LinkedIn
Many people are posting on LinkedIn nowadays and garnering 100s of comments and massive visibility in front of their network. It seems easy for them, but ...
by Maham S. Chappal · May 3, 2024
23 Foolproof Sales Presentation Tips to Help You Close More Deals
Are you intimidated by sales presentations and not sure how to best prepare for them? Should you talk formally or informally? Should you talk about ...
by Maham S. Chappal · Feb 12, 2024
9 Tried and Tested Ways a Sales Analysis Can Help You Generate More Revenue
Your number one goal? To improve sales. That’s what one of the goals every business is working towards, along with closing more deals, generating more ...
by Maham S. Chappal · May 12, 2022
9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use
Google Analytics is one of the most popular analytics services in the digital world. Did you know that almost 55% of all websites use Google ...
by Maham S. Chappal · May 4, 2022