Mara Calvello's avatar

Articles by Mara Calvello

About the author

Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.

Latest posts

Lead Conversion Rate: What Is a Good One and How to Optimize It?
Marketing

Lead Conversion Rate: What Is a Good One and How to Optimize It?

Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...

Mara Calvello's avatar by Mara Calvello | Feb 26
SEMrush vs. Ahrefs: Which SEO Tool is Better?
Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

When was the last time you went an entire day without using a search engine? With roughly 3.5 billion searches on Google each day, it’s ...

Mara Calvello's avatar by Mara Calvello | Oct 19, 2023
13 Things You Shouldn’t Be Doing on Daily Standup Meetings
Leadership

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

When was the last time you powered your work computer on in the morning, only to see that your day is completely free of meetings? ...

Mara Calvello's avatar by Mara Calvello | Dec 15, 2022
9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate
Sales

9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate

Take a look at your sales pipeline. Is it blocked by deals that went nowhere or by prospects that no longer seem interested in your ...

Mara Calvello's avatar by Mara Calvello | Apr 9, 2024
12 Tips to Make the Most of Your Daily Standup Meetings
Leadership

12 Tips to Make the Most of Your Daily Standup Meetings

It’s a brand new day — how many meetings do you have on your calendar? The chances are good that no matter what industry your ...

Mara Calvello's avatar by Mara Calvello | Nov 26, 2021
13 Ideas on How to Use Google Sheets In Your Business
Leadership

13 Ideas on How to Use Google Sheets In Your Business

Technology has a way of changing how we do business for the better. Video conferencing software means we don’t have to drive, or fly, to ...

Mara Calvello's avatar by Mara Calvello | Jan 20, 2023
16 Tips to Increase Email Engagement
Marketing

16 Tips to Increase Email Engagement

When it comes to sending emails to your customers, how do you ensure yours stands out from their crowded inbox? Finding a tactic that works ...

Mara Calvello's avatar by Mara Calvello | Dec 20, 2023
15 Tips for Setting Realistic Website Traffic Goals
Marketing

15 Tips for Setting Realistic Website Traffic Goals

A great website is hard to come by. And there’s a lot that goes into creating a thing of perfection. Once it’s all said and ...

Mara Calvello's avatar by Mara Calvello | Jul 10, 2025
15 Mistakes You’re Making in Client Reporting Meetings
Reporting

15 Mistakes You’re Making in Client Reporting Meetings

No matter who you are and what industry you work in — everyone makes mistakes. Whether you use the wrong date range in an Out ...

Mara Calvello's avatar by Mara Calvello | Nov 23, 2021
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