Mara Calvello, Author at Databox

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Marketing Mara Calvello | Apr 13

Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Marketing | Apr 27 2022

Management

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

Marketing and management teams, be sure to avoid these 13 mistakes that can happen in a daily standup meeting.

Management | Aug 5 2021

Sales

9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate

If you’re struggling with a less-than-ideal sales velocity rate, check out these expert tips to give it a boost.

Sales | Aug 4 2021

Management

12 Tips to Make the Most of Your Daily Standup Meetings

How effective are the daily standup meetings your team has? Check out these tips to make them more efficient and productive than ever.

Management | Jul 21 2021

Management

13 Ideas on How to Use Google Sheets In Your Business

If you’re new to using Google Sheets and unsure how to utilize its features for your business, check out these 13 ideas.

Management | Jul 8 2021

email marketing

16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

email marketing | Jun 29 2021

Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Marketing | Jun 22 2021

Management

15 Mistakes You’re Making in Client Reporting Meetings

Avoid the following 15 mistakes during your client reporting meeting to ensure it goes without a glitch.

Management | Jun 11 2021

SEO

What Is Schema Markup and How Do You Use It for SEO?

Interested in learning how to add schema markup to your SEO strategy? 15 SEO experts share their best tips.

SEO | May 31 2021

Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

Struggling with a low blog conversion rate? Implement these nine expert tips to start seeing an improvement.

Content Marketing | May 21 2021

SEO

What are Branded Keywords? A Guide on Branded Keyword Optimization

Optimizing for your company’s branded keywords is a great way to drive awareness. With these 9 tips, you can ensure that you are using the right branded keywords to get the job done.

SEO | May 17 2021

Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

Sales | May 6 2021

14 Ways to Make Your LinkedIn Company Page More Engaging

Don’t let your LinkedIn company page sit idle. Take advantage of all it has to offer with these 14 ways to get more engagement.

Social Media | May 3 2021

Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Marketing | Apr 14 2021

Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Analytics | Mar 31 2021

Marketing

20 Ways to Conduct a Meaningful PPC Audit

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Marketing | Mar 16 2021

SEO

Hey Google, How Do You Optimize for Voice Search?

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

SEO | Mar 12 2021

Content Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

Content Marketing | Mar 4 2021

Marketing

How Long Does SEO Take to Show Results?

How long does SEO take to see results? Almost 40 marketing pros share their expert opinion, plus tips to include in your SEO strategy to rank faster.

Marketing | Feb 26 2021

Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Analytics | Feb 25 2021

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Social Media | Feb 12 2021

Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

Understanding keyword difficulty and how it pertains to SEO, can be tricky. Discover everything about keyword difficulty and how to apply it to your SEO strategy.

Marketing | Feb 8 2021

Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Analytics | Jan 25 2021

Management

Dashboard Best Practices: How to Build a Meaningful Dashboard

Interested in making a dashboard but unsure where to start? Check out these dashboard best practices and tips for what separates the good from the bad.

Management | Jan 20 2021

Marketing

Word Count for SEO: Does it Really Make a Difference?

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

Marketing | Jan 11 2021

Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.

Marketing | Jan 5 2021

Articles by author Mara Calvello

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Marketing and management teams, be sure to avoid these 13 mistakes that can happen in a daily standup meeting.

If you’re struggling with a less-than-ideal sales velocity rate, check out these expert tips to give it a boost.

How effective are the daily standup meetings your team has? Check out these tips to make them more efficient and productive than ever.

If you’re new to using Google Sheets and unsure how to utilize its features for your business, check out these 13 ideas.

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Avoid the following 15 mistakes during your client reporting meeting to ensure it goes without a glitch.

Interested in learning how to add schema markup to your SEO strategy? 15 SEO experts share their best tips.

Struggling with a low blog conversion rate? Implement these nine expert tips to start seeing an improvement.

Optimizing for your company’s branded keywords is a great way to drive awareness. With these 9 tips, you can ensure that you are using the right branded keywords to get the job done.

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

Don’t let your LinkedIn company page sit idle. Take advantage of all it has to offer with these 14 ways to get more engagement.

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

How long does SEO take to see results? Almost 40 marketing pros share their expert opinion, plus tips to include in your SEO strategy to rank faster.

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Understanding keyword difficulty and how it pertains to SEO, can be tricky. Discover everything about keyword difficulty and how to apply it to your SEO strategy.

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Interested in making a dashboard but unsure where to start? Check out these dashboard best practices and tips for what separates the good from the bad.

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.