Articles by author Mara Calvello

Mara Calvello Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.

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Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Mara Calvello Marketing Mara CalvelloMara Calvello   |  Apr 14

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Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Mara Calvello Analytics   |  Mar 31

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Marketing

What is Lead Conversion Rate and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Mara Calvello Marketing   |  Mar 24

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Marketing

20 Ways to Conduct a Meaningful PPC Audit

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Mara Calvello Marketing   |  Mar 16

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SEO

Hey Google, How Do You Optimize for Voice Search?

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

Mara Calvello SEO   |  Mar 12

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Content Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

Mara Calvello Content Marketing   |  Mar 4

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Marketing

How Long Does SEO Take to Show Results?

How long does SEO take to see results? Almost 40 marketing pros share their expert opinion, plus tips to include in your SEO strategy to rank faster.

Mara Calvello Marketing   |  Feb 26

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Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Mara Calvello Analytics   |  Feb 25

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Improve Your Facebook Ad Quality Ranking with These 7 Tips

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Mara Calvello   |  Feb 12

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Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

Understanding keyword difficulty and how it pertains to SEO, can be tricky. Discover everything about keyword difficulty and how to apply it to your SEO strategy.

Mara Calvello Marketing   |  Feb 8

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Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Mara Calvello Marketing   |  Feb 3

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Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Mara Calvello Analytics   |  Jan 25

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Management

Dashboard Best Practices: How to Build a Meaningful Dashboard

Interested in making a dashboard but unsure where to start? Check out these dashboard best practices and tips for what separates the good from the bad.

Mara Calvello Management   |  Jan 20

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Marketing

Word Count for SEO: Does it Really Make a Difference?

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

Mara Calvello Marketing   |  Jan 11

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Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.

Mara Calvello Marketing   |  Jan 5