Mara Calvello, Author at Databox

Articles by author Mara Calvello

Mara Calvello Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.

Lead Conversion Rate: What Is a Good One and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Marketing Apr 13

SEMrush vs. Ahrefs: Which SEO Tool is Better?

Marketing Apr 27

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

Management Aug 5

9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate

Sales Aug 4

12 Tips to Make the Most of Your Daily Standup Meetings

Management Jul 21

13 Ideas on How to Use Google Sheets In Your Business

Management Jul 8

16 Tips to Increase Email Engagement

Email marketing Jun 29

15 Tips for Setting Realistic Website Traffic Goals

Marketing Jun 22

15 Mistakes You’re Making in Client Reporting Meetings

Management Jun 11

What Is Schema Markup and How Do You Use It for SEO?

SEO May 31

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

Content Marketing May 21

What are Branded Keywords? A Guide on Branded Keyword Optimization

SEO May 17

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Sales May 6

14 Ways to Make Your LinkedIn Company Page More Engaging

May 3

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

Marketing Apr 14

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

Analytics Mar 31

20 Ways to Conduct a Meaningful PPC Audit

Marketing Mar 16

Hey Google, How Do You Optimize for Voice Search?

SEO Mar 12

Video SEO: Ranking on Google vs. Ranking on YouTube

Content Marketing Mar 4

How Long Does SEO Take to Show Results?

Marketing Feb 26

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Analytics Feb 25

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Feb 12

Keyword Difficulty Explained: What It Is and How It Impacts SEO

Marketing Feb 8

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Analytics Jan 25

Dashboard Best Practices: How to Build a Meaningful Dashboard

Management Jan 20

Word Count for SEO: Does it Really Make a Difference?

Marketing Jan 11

9 Abandoned Cart Email Tips to Win Back Your Customers

Marketing Jan 5