Mara Calvello
Latest posts
Marketing
Lead Conversion Rate: What Is a Good One and How to Optimize It?
Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...
Marketing
SEMrush vs. Ahrefs: Which SEO Tool is Better?
When was the last time you went an entire day without using a search engine? With roughly 3.5 billion searches on Google each day, it’s ...
Leadership
13 Things You Shouldn’t Be Doing on Daily Standup Meetings
When was the last time you powered your work computer on in the morning, only to see that your day is completely free of meetings? ...
Sales
9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate
Take a look at your sales pipeline. Is it blocked by deals that went nowhere or by prospects that no longer seem interested in your ...
Leadership
12 Tips to Make the Most of Your Daily Standup Meetings
It’s a brand new day — how many meetings do you have on your calendar? The chances are good that no matter what industry your ...
Leadership
13 Ideas on How to Use Google Sheets In Your Business
Technology has a way of changing how we do business for the better. Video conferencing software means we don’t have to drive, or fly, to ...
Marketing
16 Tips to Increase Email Engagement
When it comes to sending emails to your customers, how do you ensure yours stands out from their crowded inbox? Finding a tactic that works ...
Marketing
15 Tips for Setting Realistic Website Traffic Goals
A great website is hard to come by. And there’s a lot that goes into creating a thing of perfection. Once it’s all said and ...
Reporting
15 Mistakes You’re Making in Client Reporting Meetings
No matter who you are and what industry you work in — everyone makes mistakes. Whether you use the wrong date range in an Out ...
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