Articles by Mara Calvello
Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.
Lead Conversion Rate: What Is a Good One and How to Optimize It?
Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...
by Mara Calvello · Feb 26
SEMrush vs. Ahrefs: Which SEO Tool is Better?
When was the last time you went an entire day without using a search engine? With roughly 3.5 billion searches on Google each day, it’s ...
by Mara Calvello · Oct 19, 2023
13 Things You Shouldn’t Be Doing on Daily Standup Meetings
When was the last time you powered your work computer on in the morning, only to see that your day is completely free of meetings? ...
by Mara Calvello · Dec 15, 2022
9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate
Take a look at your sales pipeline. Is it blocked by deals that went nowhere or by prospects that no longer seem interested in your ...
by Mara Calvello · Apr 9, 2024
12 Tips to Make the Most of Your Daily Standup Meetings
It’s a brand new day — how many meetings do you have on your calendar? The chances are good that no matter what industry your ...
by Mara Calvello · Nov 26, 2021
13 Ideas on How to Use Google Sheets In Your Business
Technology has a way of changing how we do business for the better. Video conferencing software means we don’t have to drive, or fly, to ...
by Mara Calvello · Jan 20, 2023
16 Tips to Increase Email Engagement
When it comes to sending emails to your customers, how do you ensure yours stands out from their crowded inbox? Finding a tactic that works ...
by Mara Calvello · Dec 20, 2023
15 Tips for Setting Realistic Website Traffic Goals
A great website is hard to come by. And there’s a lot that goes into creating a thing of perfection. Once it’s all said and ...
by Mara Calvello · Jul 10, 2025
15 Mistakes You’re Making in Client Reporting Meetings
No matter who you are and what industry you work in — everyone makes mistakes. Whether you use the wrong date range in an Out ...
by Mara Calvello · Nov 23, 2021
What Is Schema Markup and How Do You Use It for SEO?
There’s a lot of ways you can get your website to stand out. Whether it’s a unique domain name, an eye-catching design, or well-written content ...
by Mara Calvello · Jan 9, 2022
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...
by Mara Calvello · May 16, 2022
What are Branded Keywords? A Guide on Branded Keyword Optimization
We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...
by Mara Calvello · Apr 14, 2023
11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting
Your sales reps have a lot on their plate. What if there was something out there that they could use that would make finding prospects ...
by Mara Calvello · Apr 9, 2024
14 Ways to Make Your LinkedIn Company Page More Engaging
There are numerous ways your company is most likely trying to get leads. Whether it’s posting fresh content on its blog or sending out an ...
by Mara Calvello · Jul 20, 2022
Facebook A/B Testing Tips: 12 Tips for Improving Your Tests
Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...
by Mara Calvello · Mar 29, 2023
Content Analytics: 15 Most Important Metrics to Track After Hitting Publish
Creating content is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your ...
by Mara Calvello · Apr 24, 2023
20 Ways to Conduct a Meaningful PPC Audit
The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...
by Mara Calvello · Dec 22, 2021
Hey Google, How Do You Optimize for Voice Search?
Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...
by Mara Calvello · Dec 7, 2021
Video SEO: Ranking on Google vs. Ranking on YouTube
Getting the right equipment. Writing the script. Setting up the lighting. There’s a lot that goes into creating a video. Once you’ve put on the ...
by Mara Calvello · Jul 11, 2024
How Long Does SEO Take to Show Results?
In the world of search engine optimization, there are so many questions you could ask. But at the end of the day, one question rules ...
by Mara Calvello · May 8, 2023
Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips
You can never know too much about the people who visit your website. From their age, to where they live, and how they navigate through ...
by Mara Calvello · Jul 30, 2021