Author's avatar

Mara Calvello

About the author

Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.

Latest posts

Video SEO: Ranking on Google vs. Ranking on YouTube
Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Getting the right equipment. Writing the script. Setting up the lighting. There’s a lot that goes into creating a video. Once you’ve put on the ...

Author's avatar by Mara Calvello | Jul 11, 2024
How Long Does SEO Take to Show Results?
Marketing

How Long Does SEO Take to Show Results?

In the world of search engine optimization, there are so many questions you could ask. But at the end of the day, one question rules ...

Author's avatar by Mara Calvello | May 8, 2023
Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips
Google Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

You can never know too much about the people who visit your website. From their age, to where they live, and how they navigate through ...

Author's avatar by Mara Calvello | Jul 30, 2021
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Facebook Ads

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

Author's avatar by Mara Calvello | Mar 29, 2023
Keyword Difficulty Explained: What It Is and How It Impacts SEO
Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...

Author's avatar by Mara Calvello | Jan 6, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
Google Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs.  Now what? Well, now it’s ...

Author's avatar by Mara Calvello | Mar 16, 2023
Dashboard Best Practices: How to Build a Meaningful Dashboard
Dashboards & Visualization

Dashboard Best Practices: How to Build a Meaningful Dashboard

Whether you’re using a dashboard to better forecast your business, show trends in traffic, or make smarter decisions, accurately displaying data can do a lot ...

Author's avatar by Mara Calvello | Mar 23, 2023
Word Count for SEO: Does it Really Make a Difference?
Marketing

Word Count for SEO: Does it Really Make a Difference?

There are certain topics that people are known to debate, day in and day out. While years ago we used to debate whether or not ...

Author's avatar by Mara Calvello | Jul 7, 2024
9 Abandoned Cart Email Tips to Win Back Your Customers
Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

If you own an e-commerce business, having shoppers leave items in their cart without completing the purchase can be extremely frustrating. After all, they’re so ...

Author's avatar by Mara Calvello | Mar 16, 2023
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