Mara Calvello's avatar

Articles by Mara Calvello

About the author

Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.

Latest posts

What Is Schema Markup and How Do You Use It for SEO?
Marketing

What Is Schema Markup and How Do You Use It for SEO?

There’s a lot of ways you can get your website to stand out. Whether it’s a unique domain name, an eye-catching design, or well-written content ...

Mara Calvello's avatar by Mara Calvello | Jan 9, 2022
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...

Mara Calvello's avatar by Mara Calvello | May 16, 2022
What are Branded Keywords? A Guide on Branded Keyword Optimization
Marketing

What are Branded Keywords? A Guide on Branded Keyword Optimization

We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...

Mara Calvello's avatar by Mara Calvello | Apr 14, 2023
11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting
Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Your sales reps have a lot on their plate. What if there was something out there that they could use that would make finding prospects ...

Mara Calvello's avatar by Mara Calvello | Apr 9, 2024
14 Ways to Make Your LinkedIn Company Page More Engaging
Marketing

14 Ways to Make Your LinkedIn Company Page More Engaging

There are numerous ways your company is most likely trying to get leads. Whether it’s posting fresh content on its blog or sending out an ...

Mara Calvello's avatar by Mara Calvello | Jul 20, 2022
Facebook A/B Testing Tips: 12 Tips for Improving Your Tests
Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...

Mara Calvello's avatar by Mara Calvello | Mar 29, 2023
Content Analytics: 15 Most Important Metrics to Track After Hitting Publish
KPIs & Metrics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

Creating content is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your ...

Mara Calvello's avatar by Mara Calvello | Apr 24, 2023
20 Ways to Conduct a Meaningful PPC Audit
Marketing

20 Ways to Conduct a Meaningful PPC Audit

The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...

Mara Calvello's avatar by Mara Calvello | Dec 22, 2021
Hey Google, How Do You Optimize for Voice Search?
Marketing

Hey Google, How Do You Optimize for Voice Search?

Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...

Mara Calvello's avatar by Mara Calvello | Dec 7, 2021
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