Articles by Mara Calvello
Mara is a freelance writer at Databox and a Content Marketing Manager at G2. In her spare time, she's either at the gym, reading a book from her overcrowded bookshelf, enjoying the great outdoors with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...
by Mara Calvello · Mar 29, 2023
Keyword Difficulty Explained: What It Is and How It Impacts SEO
When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...
by Mara Calvello · Jan 6, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs. Now what? Well, now it’s ...
by Mara Calvello · Mar 16, 2023
Dashboard Best Practices: How to Build a Meaningful Dashboard
Whether you’re using a dashboard to better forecast your business, show trends in traffic, or make smarter decisions, accurately displaying data can do a lot ...
by Mara Calvello · Mar 23, 2023
Word Count for SEO: Does it Really Make a Difference?
There are certain topics that people are known to debate, day in and day out. While years ago we used to debate whether or not ...
by Mara Calvello · Jul 7, 2024
9 Abandoned Cart Email Tips to Win Back Your Customers
If you own an e-commerce business, having shoppers leave items in their cart without completing the purchase can be extremely frustrating. After all, they’re so ...
by Mara Calvello · Mar 16, 2023