KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What’s the difference between KPIs and metrics? How can you leverage both to improve your company’s performance?

Basics   |  Sep 4

22 KPIs Every Sales Reps Should Try to Improve in 2023

Everyone knows sales reps are tasked with, well, selling. But how do you measure the performance of all of the tasks involved? With these 22 sales KPIs…

Sales   |  Aug 28

17 Marketing Report Examples with Free Dashboards Templates

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Marketing   |  Aug 23

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Sales   |  Jan 25

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Marketing   |  Jan 25

Best KPIs for Marketing Agencies

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Agencies   |  Jan 25

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics   |  Jan 25

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing   |  Jun 25 2021

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing   |  Jun 22 2021

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Marketing   |  Jun 18 2021

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing   |  Jun 17 2021

Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

Sales   |  Jun 16 2021

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics   |  Jun 11 2021

The Best Video Tools and Gear for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Marketing   |  Jun 9 2021

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing   |  Jun 8 2021

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing   |  Jun 3 2021

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing   |  May 31 2021

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Marketing   |  May 30 2021

25 Blog Title Examples That Get High Organic Search CTRs

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Content Marketing   |  May 29 2021

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Social Media   |  May 26 2021

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Marketing   |  May 25 2021

10 Essential Social Media Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which social media metrics should be included in reports? 60+ marketers weigh in.

Social Media   |  May 14 2021

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Analytics   |  May 9 2021

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing   |  May 2 2021

23 Ways to Improve Your Landing Page Conversion Rates

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

Marketing   |  Apr 1 2021

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Analytics   |  Mar 16 2021

23 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing   |  Mar 9 2021

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Do you avoid setting long-term marketing goals out of fear you won’t hit them? Here are tips from dozens of marketers on how to properly set goals.

Marketing   |  Sep 16 2020

The 22 Email Marketing KPIs Every Campaign Should Be Measured On

How do you measure the success of email marketing? We surveyed over 40 email pros and these are the email marketing metrics they recommend tracking most.

Marketing   |  Sep 9 2020

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Google Search Console is a free SEO tool to track your website’s performance in SERPs. Here, 49 SEOs share how they’re using it to track rankings.

Analytics   |  Aug 17 2020

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source

Which traffic sources convert shoppers best? In this guide, 20+ experts share ways for optimizing each traffic source to improve ecommerce conversion rates.

Marketing   |  Jul 23 2020

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Sure, we know return on marketing investment is critical to track and monitor. But, how? Here’s how 30+ experts track theirs.

Marketing   |  Jul 20 2020

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

in order to maintain an accurate sales pipeline, you need to be tracking the right KPIs. So, which ones matter most? 48 sales pros share their thoughts.

Sales   |  Jul 13 2020

The 11 Best Pipedrive CRM Features According to Sales Pros

Do you use Pipedrive to track your sales pipeline? Here are 11 of the best Pipedrive features that can help your sales team close more deals.

Marketing   |  Jul 8 2020

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics   |  Jul 7 2020

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics   |  Jun 25 2020

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

Social Media   |  Jun 17 2020

How to Create & Measure Your Content Marketing Funnel

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

Content Marketing   |  Jun 16 2020

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

In the market for a new piece of software? Here, 31 marketers share which tools they adopted in 2020 and will continue to rely on in 2021.

Marketing   |  May 16 2020

The 14 Most Important Conversion Metrics to Track Using Google Analytics

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

Analytics   |  May 12 2020

How to Set SEO Goals for Your Team (That Actually Drive Action)

Marketing   |  May 5 2020

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

Optimizing for on-page SEO is critical for your website’s success. But, how do you measure and report on it? 89 SEOs weigh-in to share their tips.

Marketing   |  Apr 27 2020

100+ Managers Share Their Best Advice for Managing Remote Teams

How do you manage a remote team? We asked 100+ managers to share their best advice for managing plans, priorities, execution when your team is remote.

Management   |  Apr 20 2020

Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Social Media   |  Apr 7 2020

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Social Media   |  Mar 24 2020

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Tracking the performance of your Google Ad campaigns can be a breeze when following these 11 tips for building meaningful Google Ads dashboards.

Marketing   |  Mar 17 2020

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Content Marketing   |  Mar 3 2020

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

100+ marketers share the SEO competitor analysis tips and tools for understanding your competitor’s strategy and outranking them in search engines.

Marketing   |  Mar 2 2020

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Content Marketing   |  Feb 25 2020

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’ve put a lot of effort into SEO and now it’s time to report on results. Which KPIs should be included in an SEO dashboard? Here, dozens of marketers share their thoughts.

Marketing   |  Feb 24 2020

How to Set, Track, & Achieve Your Monthly Sales Goals

Sales goals can mean everything––if they’re set and measured correctly. Here are tips from 90 sales pros on setting and tracking your monthly sales goals.

Sales   |  Feb 20 2020

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Content Marketing   |  Feb 17 2020

How to Create SMART Marketing Goals That Your Team Will Actually Hit

The SMART framework ensures you’re focused on goals that are simple, measurable, achievable, realistic, and timely. Here’s how to set them for marketing.

Marketing   |  Feb 6 2020

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

Marketing   |  Jan 20 2020

The 13 Product Marketing KPIs That Every Team Should Be Tracking

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Marketing   |  Jan 16 2020

The 20 Most Important B2B KPIs According to More Than 50 Businesses

Unsure which metrics your B2B organization needs to keep an eye on? In this guide, experts from 42 B2B companies share the KPIs they track.

Basics   |  Jan 15 2020

What to Include in Your Daily Marketing Report: A 16-Point Checklist

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Marketing   |  Jan 7 2020

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Marketing   |  Dec 17 2019

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

Marketing   |  Dec 9 2019

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Content Marketing   |  Dec 5 2019

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Analytics   |  Nov 19 2019

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Analytics   |  Nov 6 2019

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

Marketing   |  Oct 31 2019

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Marketing   |  Oct 28 2019

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

Marketing   |  Oct 1 2019

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

The majority of experts we surveyed said influencer marketing has been highly effective for their businesses. Here are the 10 influencer marketing KPIs you need on your radar.

Marketing   |  Sep 25 2019

The Best Structured Data Tools for SEOs and Content Marketers

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Content Marketing   |  Sep 17 2019

No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Struggling to get a digital marketing job without experience or professional qualifications? These experts argue whether you need either–and share tips on how to get your foot in the door.

Marketing   |  Sep 4 2019

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

The majority of upsells have a 20%+ success rate. In this guide, we’ll share the tactics 23 companies use to upsell–and the effect it will have on your LTV.

Sales   |  Aug 27 2019

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

There are countless ways to nurture your leads––so, what works best? Here, 40+ experts share their most effective tips for nurturing leads into a sale.

Sales   |  Aug 20 2019

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Marketing   |  Jul 17 2019

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Sales   |  Jul 10 2019

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Marketing   |  May 23 2019

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

Marketing   |  May 14 2019

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Content Marketing   |  May 7 2019

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Content Marketing   |  Apr 30 2019

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

Marketing   |  Apr 25 2019

The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Social Media   |  Mar 7 2019

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Website visitors are 82% more likely to convert if they’ve chatted with the business beforehand. These marketers share how to start those conversion-worthy conversations.

Marketing   |  Feb 26 2019

How to Run Effective A/B Tests According to 28 Marketing Experts

Not even 30% of marketers say their A/B tests are successful 50% of the time. From varying sample sizes to determining statistical significance, here’s how some of them improve their results.

Marketing   |  Feb 21 2019

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Content Marketing   |  Jan 8 2019