Articles by Elise Dopson
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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How to Create The Best Website Structure for SEO in 2023 (20+ Tips)
You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to ...
by Elise Dopson · Jul 7, 2024
25 High-CTR Blog Title Examples for 2025
You’ve poured hours into crafting high-quality content and brainstorming blog title examples to optimize your post for search rankings. But here’s the catch: Even if your blog ...
by Elise Dopson · Jan 28, 2025
The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years
Blogging, video, podcasts, infographics, eBooks–there are enough content formats to make any marketers’ head spin. The mix of formats that go into a content strategy ...
by Elise Dopson · Apr 9, 2024
The 14 Best Online Communities for Promoting Your Content
Did you know that 91% of content gets zero organic traffic from Google? With increasing website traffic being a huge challenge for content marketers, we ...
by Elise Dopson · Jun 2, 2025
17 Marketing Report Examples with Free Dashboards Templates
On average, companies with fewer than 49 employees have three staff members on their marketing team. Organizations with more than 5,000 employees typically have a ...
by Elise Dopson · Jul 11, 2025
16 Proven Ways for Increasing Inbound Sales Calls
92% of all customer interactions happen over the phone, making it a great way to speak with potential leads–especially considering just 24% of sales emails ...
by Elise Dopson · Apr 30, 2024
How to Build a Comprehensive SEO Keyword Ranking Report
Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...
by Elise Dopson · Jan 31, 2024
Best KPIs for Marketing Agencies
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
by Elise Dopson · Sep 17
The 11 Highest-Recommended Sources for Google Analytics Training
“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...
by Elise Dopson · Jan 25, 2023
100+ Managers Share Their Best Advice for Managing Remote Teams
The current health crisis has resulted in more companies working remotely, basically overnight. However, even before the current situation companies now find themselves in, a ...
by Elise Dopson · Apr 23, 2025
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
It’s like the chicken and the egg debate. You can’t have “great content” if your site isn’t SEO optimized, but SEO isn’t possible without a ...
by Elise Dopson · Jun 12, 2023
19 Ways For Using Google Trends to Build Your Content Marketing Strategy
Did you know that companies who use data are six times more likely to be profitable year-on-year? There are tons of data sources you can ...
by Elise Dopson · Feb 13, 2023
21 Examples of High-Performing Pillar Pages To Draw Inspiration From
Most marketers know that all links are important for SEO. (Maybe that’s why almost half of SEO experts spend equal time creating internal and external ...
by Elise Dopson · Aug 23, 2021
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...
by Elise Dopson · Jun 10, 2024
The Best Video Tools and Gear for Marketers
Did you know that 91% of marketers who rely on video are 100% satisfied with the ROI of their social media video marketing campaigns? It’s ...
by Elise Dopson · Mar 7, 2022
20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...
by Elise Dopson · Dec 6, 2021
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...
by Elise Dopson · Apr 17, 2024
How Do You Write a Successful Media Pitch that Actually Lands Coverage?
Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? If so, you will probably be in ...
by Elise Dopson · Aug 23, 2021
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...
by Elise Dopson · Jul 16, 2025
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...
by Elise Dopson · Jul 2, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
by Elise Dopson · Feb 13, 2023