Author's avatar

Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

How to Create The Best Website Structure for SEO in 2023 (20+ Tips)
Marketing

How to Create The Best Website Structure for SEO in 2023 (20+ Tips)

You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to ...

Author's avatar by Elise Dopson | Jul 7, 2024
25 Blog Title Examples That Get High Organic Search CTRs in 2023
Content Marketing

25 Blog Title Examples That Get High Organic Search CTRs in 2023

You’re spending hours creating a blog post and optimizing it to rank well in search. But you’re not finished yet. While your blog post may ...

Author's avatar by Elise Dopson | Apr 9, 2024
The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years
Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Blogging, video, podcasts, infographics, eBooks–there are enough content formats to make any marketers’ head spin. The mix of formats that go into a content strategy ...

Author's avatar by Elise Dopson | Apr 9, 2024
The 14 Best Online Communities for Promoting Your Content
Content Marketing

The 14 Best Online Communities for Promoting Your Content

Did you know that 91% of content gets zero organic traffic from Google? With increasing website traffic being a huge challenge for content marketers, we ...

Author's avatar by Elise Dopson | Apr 9, 2024
17 Marketing Report Examples with Free Dashboards Templates
Marketing

17 Marketing Report Examples with Free Dashboards Templates

On average, companies with fewer than 49 employees have three staff members on their marketing team. Organizations with more than 5,000 employees typically have a ...

Author's avatar by Elise Dopson | Aug 23, 2023
16 Proven Ways for Increasing Inbound Sales Calls
Sales

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone, making it a great way to speak with potential leads–especially considering just 24% of sales emails ...

Author's avatar by Elise Dopson | Apr 30, 2024
How to Build a Comprehensive SEO Keyword Ranking Report
Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...

Author's avatar by Elise Dopson | Jan 31, 2024
Best KPIs for Marketing Agencies
Agencies

Best KPIs for Marketing Agencies

You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...

Author's avatar by Elise Dopson | Jan 25, 2023
The 11 Highest-Recommended Sources for Google Analytics Training
Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...

Author's avatar by Elise Dopson | Jan 25, 2023
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.