No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Struggling to get a digital marketing job without experience or professional qualifications? These experts argue whether you need either–and share tips on how to get your foot in the door.

Marketing   |  Sep 4

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

The majority of upsells have a 20%+ success rate. In this guide, we’ll share the tactics 23 companies use to upsell–and the effect it will have on your LTV.

Sales   |  Aug 27

Demystifying Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your high-quality leads, and prioritize them to close the sale faster.

Sales   |  Aug 21

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

There are countless ways to nurture your leads––so, what works best? Here, 40+ experts share their most effective tips for nurturing leads into a sale.

Sales   |  Aug 20

29 Content Marketing Statistics Every Blogger & Marketer Needs to Know

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

Content Marketing   |  Aug 1

38 SEO Statistics You Need to Know for Increasing Your Search Rankings [New Data]

How many keywords should you include in each blog post? How long should each blog post be? That, and much more, in the 38 SEO statistics you need to know.

Marketing   |  Jul 30

14 Proven Ways to Reduce Customer Churn in SaaS

The majority of SaaS businesses lose 1-3% of their customers every month. In this guide, 30 experts share how they keep them onboard for years to come.

Marketing   |  Jul 23

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Marketing   |  Jul 17

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Sales   |  Jul 10

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing   |  Jul 8

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing   |  Jul 3

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media   |  Jun 11

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing   |  Jun 5

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Marketing   |  May 29

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Marketing   |  May 23

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

Marketing   |  May 14

The Best Video Gear & Tools for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Marketing   |  May 9

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Content Marketing   |  May 7

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Content Marketing   |  Apr 30

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

Marketing   |  Apr 25

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Content Marketing   |  Apr 16

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Sales   |  Apr 10

Blog SEO: A 21-Point Checklist for Optimizing Every Blog Post for Search Engines

Marketing   |  Apr 2

16 Ways to Improve Your Landing Page Conversion Rates

You’ve invested time and money into building attractive offers and landing pages–here are 16 proven ways for increasing their conversion rates.

Marketing   |  Apr 1

Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Social Media   |  Mar 14

The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Social Media   |  Mar 7

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Website visitors are 82% more likely to convert if they’ve chatted with the business beforehand. These marketers share how to start those conversion-worthy conversations.

Marketing   |  Feb 26

How to Run Effective A/B Tests According to 28 Marketing Experts

Not even 30% of marketers say their A/B tests are successful 50% of the time. From varying sample sizes to determining statistical significance, here’s how some of them improve their results.

Marketing   |  Feb 21

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Content Marketing   |  Jan 29

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing   |  Jan 23

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2018

In the market for a new piece of software? Here, 31 marketers share which tools they adopted in 2018 and will continue to rely on in 2019.

Marketing   |  Jan 16

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Content Marketing   |  Jan 8