Articles by author Elise Dopson

Elise Dopson Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Read more
Analytics

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Elise Dopson Analytics Elise DopsonElise Dopson   |  Nov 19

Read more
Analytics

15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Nov 18

Read more
Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Elise Dopson Marketing   |  Nov 7

Read more
Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Elise Dopson Analytics   |  Nov 6

Read more
Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

Elise Dopson Marketing   |  Oct 31

Read more
Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Elise Dopson Analytics   |  Oct 29

Read more
Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Elise Dopson Marketing   |  Oct 28

Read more
Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Elise Dopson Analytics   |  Oct 22

Read more
Content Marketing

24 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Elise Dopson Content Marketing   |  Oct 15

Read more
Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Oct 9

Read more
Agencies

The 13 Most Important KPIs Your Marketing Agency Needs to Track

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Elise Dopson Agencies   |  Oct 8

Read more
Content Marketing

26 Blog Title Examples That Get High Organic Search CTRs

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

Elise Dopson Content Marketing   |  Oct 2

Read more
Marketing

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

Elise Dopson Marketing   |  Oct 1

Read more
Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

The majority of experts we surveyed said influencer marketing has been highly effective for their businesses. Here are the 10 influencer marketing KPIs you need on your radar.

Elise Dopson Marketing   |  Sep 25

Read more
Basics

How To Analyze Data: 30+ Experts On Making Sense of Your Performance

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 14 techniques that will help you analyze data (the easy way).

Elise Dopson Basics   |  Sep 24

Read more
Content Marketing

The Best Structured Data Tools for SEOs and Content Marketers

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Elise Dopson Content Marketing   |  Sep 17

Read more
Content Marketing

The 14 Best Online Communities for Promoting Your Content

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

Elise Dopson Content Marketing   |  Sep 11

Read more
Marketing

No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Struggling to get a digital marketing job without experience or professional qualifications? These experts argue whether you need either–and share tips on how to get your foot in the door.

Elise Dopson Marketing   |  Sep 4

Read more
Sales

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

The majority of upsells have a 20%+ success rate. In this guide, we’ll share the tactics 23 companies use to upsell–and the effect it will have on your LTV.

Elise Dopson Sales   |  Aug 27

Read more
Sales

Demystifying Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your high-quality leads, and prioritize them to close the sale faster.

Elise Dopson Sales   |  Aug 21

Read more
Sales

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

There are countless ways to nurture your leads––so, what works best? Here, 40+ experts share their most effective tips for nurturing leads into a sale.

Elise Dopson Sales   |  Aug 20

Read more
Content Marketing

29 Content Marketing Statistics Every Blogger & Marketer Needs to Know

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

Elise Dopson Content Marketing   |  Aug 1

Read more
Marketing

38 SEO Statistics You Need to Know for Increasing Your Search Rankings [New Data]

How many keywords should you include in each blog post? How long should each blog post be? That, and much more, in the 38 SEO statistics you need to know.

Elise Dopson Marketing   |  Jul 30

Read more
Marketing

14 Proven Ways to Reduce Customer Churn in SaaS

The majority of SaaS businesses lose 1-3% of their customers every month. In this guide, 30 experts share how they keep them onboard for years to come.

Elise Dopson Marketing   |  Jul 23

Read more
Marketing

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Elise Dopson Marketing   |  Jul 17

Read more
Sales

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Elise Dopson Sales   |  Jul 10

Read more
Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Jul 8

Read more
Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  Jul 3

Read more

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Elise Dopson   |  Jun 11

Read more
Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Elise Dopson Content Marketing   |  Jun 5

Read more
Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Elise Dopson Marketing   |  May 29

Read more
Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Elise Dopson Marketing   |  May 23

Read more
Marketing

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

Elise Dopson Marketing   |  May 14

Read more
Marketing

The Best Video Gear & Tools for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Elise Dopson Marketing   |  May 9

Read more
Content Marketing

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Elise Dopson Content Marketing   |  May 7

Read more
Content Marketing

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Elise Dopson Content Marketing   |  Apr 30

Read more
Marketing

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

Elise Dopson Marketing   |  Apr 25

Read more
Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Elise Dopson Content Marketing   |  Apr 16

Read more
Sales

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Elise Dopson Sales   |  Apr 10

Read more
Marketing

16 Ways to Improve Your Landing Page Conversion Rates

You’ve invested time and money into building attractive offers and landing pages–here are 16 proven ways for increasing their conversion rates.

Elise Dopson Marketing   |  Apr 1

Read more

Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Mar 14

Read more

The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Elise Dopson   |  Mar 7

Read more
Marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Website visitors are 82% more likely to convert if they’ve chatted with the business beforehand. These marketers share how to start those conversion-worthy conversations.

Elise Dopson Marketing   |  Feb 26

Read more
Marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

Not even 30% of marketers say their A/B tests are successful 50% of the time. From varying sample sizes to determining statistical significance, here’s how some of them improve their results.

Elise Dopson Marketing   |  Feb 21

Read more
Content Marketing

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Elise Dopson Content Marketing   |  Jan 29

Read more
Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Elise Dopson Content Marketing   |  Jan 23

Read more
Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2018

In the market for a new piece of software? Here, 31 marketers share which tools they adopted in 2018 and will continue to rely on in 2019.

Elise Dopson Marketing   |  Jan 16

Read more
Content Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Elise Dopson Content Marketing   |  Jan 8