Articles by Elise Dopson
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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25 Examples of Google Analytics Segments That Enable Deeper Analysis
With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...
by Elise Dopson · Apr 23, 2024
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...
by Elise Dopson · Jul 30, 2021
23 Must-Haves For Your Content Marketing Reporting Dashboards
You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...
by Elise Dopson · Mar 23, 2023
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...
by Elise Dopson · May 17, 2022
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...
by Elise Dopson · Sep 28, 2023
49 Ways to Track Your Performance in SERPs Using Only Google Search Console
Do you really know how key pages on your website are performing in SERPs? You’re publishing new content weekly, and have an SEO to-do list ...
by Elise Dopson · Jul 11, 2024
9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
by Elise Dopson · Dec 6, 2022
Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
by Elise Dopson · Jan 31, 2023
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
by Elise Dopson · Dec 20, 2023
The 11 Best Pipedrive CRM Features According to Sales Pros
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
by Elise Dopson · Jan 26, 2022
18 Plays for Tracking Your Content Marketing Using Google Analytics
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
by Elise Dopson · Mar 21, 2023
How to Measure Blog Attribution Using Google Analytics
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
by Elise Dopson · Jun 10, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
by Elise Dopson · May 2, 2024
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...
by Elise Dopson · Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
How to Set SEO Goals for Your Team (That Actually Drive Action)
SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...
by Elise Dopson · Aug 2, 2024
On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights
You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...
by Elise Dopson · Jul 25, 2024
Facebook Ad Placements: How Do They Compare & Which Perform Best?
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
by Elise Dopson · May 11, 2022
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
by Elise Dopson · May 29, 2024
11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...
by Elise Dopson · Apr 25, 2022