Articles by author Elise Dopson

Elise Dopson Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

The 11 Best Pipedrive CRM Features According to Sales Pros

Do you use Pipedrive to track your sales pipeline? Here are 11 of the best Pipedrive features that can help your sales team close more deals.

Marketing Jul 8

18 Plays for Tracking Your Content Marketing Using Google Analytics

Analytics Jul 7

How to Measure Blog Attribution Using Google Analytics

Analytics Jun 25

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Jun 17

How to Create & Measure Your Content Marketing Funnel

Content Marketing Jun 16

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

Marketing May 16

The 14 Most Important Conversion Metrics to Track Using Google Analytics

Analytics May 12

How to Set SEO Goals for Your Team (That Actually Drive Action)

Marketing May 5

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

Marketing Apr 27

Facebook Ad Placements: How Do They Compare & Which Perform Best?

Apr 7

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Mar 24

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Marketing Mar 17

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

Content Marketing Mar 3

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

Marketing Mar 2

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Content Marketing Feb 25

11 Tips for Creating An Actionable SEO Marketing Dashboard

Marketing Feb 24

How to Set, Track, & Achieve Your Monthly Sales Goals

Sales Feb 20

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

Content Marketing Feb 17

How to Create SMART Marketing Goals That Your Team Will Actually Hit

Marketing Feb 6

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Marketing Jan 20

The 13 Product Marketing KPIs That Every Team Should Be Tracking

Marketing Jan 16

The 20 Most Important B2B KPIs According to More Than 50 Businesses

Basics Jan 15

What to Include in Your Daily Marketing Report: A 16-Point Checklist

Marketing Jan 7

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Marketing Dec 17

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Marketing Dec 9

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Content Marketing Dec 5

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

Analytics Nov 19

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

Analytics Nov 6

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Marketing Oct 31

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Marketing Oct 28