Author's avatar

Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

100+ Managers Share Their Best Advice for Managing Remote Teams
Management

100+ Managers Share Their Best Advice for Managing Remote Teams

The current health crisis has resulted in more companies working remotely, basically overnight. However, even before the current situation companies now find themselves in, a ...

Author's avatar by Elise Dopson | Jun 26, 2024
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

It’s like the chicken and the egg debate. You can’t have “great content” if your site isn’t SEO optimized, but SEO isn’t possible without a ...

Author's avatar by Elise Dopson | Jun 12, 2023
19 Ways For Using Google Trends to Build Your Content Marketing Strategy
Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Did you know that companies who use data are six times more likely to be profitable year-on-year? There are tons of data sources you can ...

Author's avatar by Elise Dopson | Feb 13, 2023
21 Examples of High-Performing Pillar Pages To Draw Inspiration From
Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Most marketers know that all links are important for SEO. (Maybe that’s why almost half of SEO experts spend equal time creating internal and external ...

Author's avatar by Elise Dopson | Aug 23, 2021
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...

Author's avatar by Elise Dopson | Jun 10, 2024
The Best Video Tools and Gear for Marketers
Marketing

The Best Video Tools and Gear for Marketers

Did you know that 91% of marketers who rely on video are 100% satisfied with the ROI of their social media video marketing campaigns? It’s ...

Author's avatar by Elise Dopson | Mar 7, 2022
20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...

Author's avatar by Elise Dopson | Dec 6, 2021
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...

Author's avatar by Elise Dopson | Apr 17, 2024
How Do You Write a Successful Media Pitch that Actually Lands Coverage?
Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? If so, you will probably be in ...

Author's avatar by Elise Dopson | Aug 23, 2021
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