Author's avatar

Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search
Marketing

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

Google receives over 74,000 searches per second, at any given time of the day. Those people are bound to be your ideal customers. You can’t ...

Author's avatar by Elise Dopson | Feb 3, 2023
The Best Facebook Ad Content for Driving Awareness & Sales
Facebook Ads

The Best Facebook Ad Content for Driving Awareness & Sales

Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...

Author's avatar by Elise Dopson | May 11, 2022
Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
Marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...

Author's avatar by Elise Dopson | Jan 31, 2022
How to Run Effective A/B Tests According to 28 Marketing Experts
Marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...

Author's avatar by Elise Dopson | Dec 15, 2022
How to Build A Successful Content Marketing Strategy from Scratch in 2019
Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

How many times have you attempted a new content marketing strategy, only to fall behind? In his book 10x Marketing Formula, Garrett Moon says most ...

Author's avatar by Elise Dopson | May 17, 2022
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