Articles by Elise Dopson
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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22 Ideas for Using Data to Inspire Your Content Marketing Strategy
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
by Elise Dopson · Jul 25, 2024
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most
On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...
by Elise Dopson · Aug 19, 2021
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
by Elise Dopson · Sep 8, 2023
11 Tips for Creating An Actionable SEO Marketing Dashboard
You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
by Elise Dopson · May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
by Elise Dopson · Dec 20, 2023
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
by Elise Dopson · Jan 16, 2023
How to Create SMART Marketing Goals That Your Team Will Actually Hit
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
by Elise Dopson · May 17, 2022
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...
by Elise Dopson · Mar 16, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
by Elise Dopson · Dec 16, 2021
The 20 Most Important B2B KPIs According to More Than 50 Businesses
There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...
by Elise Dopson · Feb 2, 2023
What to Include in Your Daily Marketing Report: A 16-Point Checklist
A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...
by Elise Dopson · May 2, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...
by Elise Dopson · Apr 17, 2023
The 14 Best SEO Competitive Analysis Tools (and How to Use Them)
Data shows that 67% of all clicks go to the first five organic results. There’s pressure to land those positions for your business. But if ...
by Elise Dopson · Aug 19, 2021
18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From
Content marketing costs up to 41% less per lead than paid search; it’s no wonder why so many of us are relying on it as ...
by Elise Dopson · May 17, 2024
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...
by Elise Dopson · Nov 24, 2022
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...
by Elise Dopson · Jun 10, 2024
How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities
Your competitors are speeding past you in the race for Google’s #1 organic position. How are they doing it? You might feel like you’ll need ...
by Elise Dopson · Nov 11, 2019
Avoid These 38 SEO Fails to Increase Your Chances of Ranking
SEO is tough to get right; there are over 200 ranking factors you’ll need to check off your list. That, combined with the thousands of ...
by Elise Dopson · Mar 16, 2023
The 19 Best WordPress Marketing Plugins You Should Install on Your Website
Did you know that the average marketer has 12 different tools in their back pocket? Whether you’re using them to automate your sales process or ...
by Elise Dopson · May 8, 2023
The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...
by Elise Dopson · Jul 14, 2022
The Best Structured Data Tools for SEOs and Content Marketers
Google is making it increasingly difficult for website owners to drive traffic. Sure, companies like HubSpot drive millions of visitors each month from Google. But ...
by Elise Dopson · Aug 2, 2024