Articles by author Elise Dopson

Elise Dopson Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

Marketing Oct 1

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

Marketing Sep 25

The Best Structured Data Tools for SEOs and Content Marketers

Content Marketing Sep 17

No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Marketing Sep 4

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

Sales Aug 27

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

Sales Aug 20

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Marketing Jul 17

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Sales Jul 10

Conversion Rate Optimization: How to Discover Your Next A/B Test

Marketing May 23

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Marketing May 14

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Content Marketing May 7

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Content Marketing Apr 30

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

Marketing Apr 25

The Best Facebook Ad Content for Driving Awareness & Sales

Mar 7

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Marketing Feb 26

How to Run Effective A/B Tests According to 28 Marketing Experts

Marketing Feb 21

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Content Marketing Jan 8