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Articles by Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Marketing

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...

Elise Dopson's avatar by Elise Dopson | Jul 16, 2025
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...

Elise Dopson's avatar by Elise Dopson | Jul 2, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
KPIs & Metrics

10 Essential Social Media Metrics That Every Social Media Report Should Include

Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...

Elise Dopson's avatar by Elise Dopson | Feb 13, 2023
25 Examples of Google Analytics Segments That Enable Deeper Analysis
Dashboards & Visualization

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...

Elise Dopson's avatar by Elise Dopson | Apr 23, 2024
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
Google Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...

Elise Dopson's avatar by Elise Dopson | Jul 30, 2021
23 Must-Haves For Your Content Marketing Reporting Dashboards
Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...

Elise Dopson's avatar by Elise Dopson | Mar 23, 2023
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...

Elise Dopson's avatar by Elise Dopson | May 17, 2022
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Marketing

The 22 Email Marketing KPIs to Track the Performance of Your Campaign

Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...

Elise Dopson's avatar by Elise Dopson | Sep 28, 2023
49 Ways to Track Your Performance in SERPs Using Only Google Search Console
KPIs & Metrics

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Do you really know how key pages on your website are performing in SERPs? You’re publishing new content weekly, and have an SEO to-do list ...

Elise Dopson's avatar by Elise Dopson | Jul 11, 2024
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