About the author
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...
SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...
While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...
You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...
Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...
Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...
Do you really know how key pages on your website are performing in SERPs? You’re publishing new content weekly, and have an SEO to-do list ...
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