About the author
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...
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