Elise Dopson's avatar

Articles by Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Marketing

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source

Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...

Elise Dopson's avatar by Elise Dopson | Dec 6, 2022
Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips
Marketing

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...

Elise Dopson's avatar by Elise Dopson | Jan 31, 2023
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
Sales

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...

Elise Dopson's avatar by Elise Dopson | Dec 20, 2023
The 11 Best Pipedrive CRM Features According to Sales Pros
Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...

Elise Dopson's avatar by Elise Dopson | Jan 26, 2022
18 Plays for Tracking Your Content Marketing Using Google Analytics
Google Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...

Elise Dopson's avatar by Elise Dopson | Mar 21, 2023
How to Measure Blog Attribution Using Google Analytics
Google Analytics

How to Measure Blog Attribution Using Google Analytics

Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...

Elise Dopson's avatar by Elise Dopson | Jun 10, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Elise Dopson's avatar by Elise Dopson | Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Marketing

How to Create & Measure Your Content Marketing Funnel

Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...

Elise Dopson's avatar by Elise Dopson | May 2, 2024
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...

Elise Dopson's avatar by Elise Dopson | Apr 13, 2022
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.