Articles by Elise Dopson
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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No Degree Needed: Do These Things to Get a Job in Digital Marketing.
There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title––and that’s in the U.S. alone. It’s clearly an ...
by Elise Dopson · Jun 3, 2025
How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value
For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...
by Elise Dopson · Sep 3, 2021
19 Tried-and-True Lead Nurturing Tips for Closing More Deals
Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...
by Elise Dopson · Jan 23, 2023
Freemium vs. Free Trial: Which is the Better Model for Your Business?
“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...
by Elise Dopson · Apr 12, 2023
11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts
Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...
by Elise Dopson · Jan 20, 2023
Conversion Rate Optimization: How to Discover Your Next A/B Test
Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...
by Elise Dopson · Dec 18, 2023
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
by Elise Dopson · Jul 30, 2021
The 19 Fundamental Content Marketing KPIs for Measuring ROI
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
by Elise Dopson · Dec 13, 2022
What’s the Best Blogging Platform? 66 Content Marketers Weigh In.
Did you know that websites who publish 16+ blog posts per month see 3.5 times more traffic than those who post less than four? With ...
by Elise Dopson · Feb 24, 2022
The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search
Google receives over 74,000 searches per second, at any given time of the day. Those people are bound to be your ideal customers. You can’t ...
by Elise Dopson · Feb 3, 2023
The Best Facebook Ad Content for Driving Awareness & Sales
Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...
by Elise Dopson · May 11, 2022
Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...
by Elise Dopson · Jan 31, 2022
How to Run Effective A/B Tests According to 28 Marketing Experts
With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...
by Elise Dopson · Dec 15, 2022
How to Build A Successful Content Marketing Strategy from Scratch in 2019
How many times have you attempted a new content marketing strategy, only to fall behind? In his book 10x Marketing Formula, Garrett Moon says most ...
by Elise Dopson · May 17, 2022