About the author
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...
You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
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