Author's avatar

Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)
Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Data shows that 67% of all clicks go to the first five organic results. There’s pressure to land those positions for your business. But if ...

Author's avatar by Elise Dopson | Aug 19, 2021
18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From
Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Content marketing costs up to 41% less per lead than paid search; it’s no wonder why so many of us are relying on it as ...

Author's avatar by Elise Dopson | May 17, 2024
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Ecommerce

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...

Author's avatar by Elise Dopson | Nov 24, 2022
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
Google Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...

Author's avatar by Elise Dopson | Jun 10, 2024
How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities
Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Your competitors are speeding past you in the race for Google’s #1 organic position. How are they doing it? You might feel like you’ll need ...

Author's avatar by Elise Dopson | Nov 11, 2019
Avoid These 38 SEO Fails to Increase Your Chances of Ranking
Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

SEO is tough to get right; there are over 200 ranking factors you’ll need to check off your list. That, combined with the thousands of ...

Author's avatar by Elise Dopson | Mar 16, 2023
The 19 Best WordPress Marketing Plugins You Should Install on Your Website
Marketing

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

Did you know that the average marketer has 12 different tools in their back pocket? Whether you’re using them to automate your sales process or ...

Author's avatar by Elise Dopson | May 8, 2023
The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...

Author's avatar by Elise Dopson | Jul 14, 2022
The Best Structured Data Tools for SEOs and Content Marketers
Marketing

The Best Structured Data Tools for SEOs and Content Marketers

Google is making it increasingly difficult for website owners to drive traffic. Sure, companies like HubSpot drive millions of visitors each month from Google. But ...

Author's avatar by Elise Dopson | Aug 2, 2024
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