About the author
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title––and that’s in the U.S. alone. It’s clearly an ...
For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...
Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...
“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...
Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...
Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
Did you know that websites who publish 16+ blog posts per month see 3.5 times more traffic than those who post less than four? With ...
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