Elise Dopson
Latest posts
Marketing
No Degree Needed: Do These Things to Get a Job in Digital Marketing.
There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title––and that’s in the U.S. alone. It’s clearly an ...
Sales
How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value
For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...
Sales
19 Tried-and-True Lead Nurturing Tips for Closing More Deals
Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...
SaaS
Freemium vs. Free Trial: Which is the Better Model for Your Business?
“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...
Sales
11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts
Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...
Marketing
Conversion Rate Optimization: How to Discover Your Next A/B Test
Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...
Marketing
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
KPIs & Metrics
The 19 Fundamental Content Marketing KPIs for Measuring ROI
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
Marketing
What’s the Best Blogging Platform? 66 Content Marketers Weigh In.
Did you know that websites who publish 16+ blog posts per month see 3.5 times more traffic than those who post less than four? With ...
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