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Articles by Elise Dopson

About the author

Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

Latest posts

11 Tips for Creating An Actionable SEO Marketing Dashboard
Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...

Elise Dopson's avatar by Elise Dopson | May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Sales

How to Set, Track, & Achieve Your Monthly Sales Goals

Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...

Elise Dopson's avatar by Elise Dopson | Dec 20, 2023
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Hubspot

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...

Elise Dopson's avatar by Elise Dopson | Jan 16, 2023
How to Create SMART Marketing Goals That Your Team Will Actually Hit
Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...

Elise Dopson's avatar by Elise Dopson | May 17, 2022
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
KPIs & Metrics

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...

Elise Dopson's avatar by Elise Dopson | Mar 16, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...

Elise Dopson's avatar by Elise Dopson | Dec 16, 2021
The 20 Most Important B2B KPIs According to More Than 50 Businesses
KPIs & Metrics

The 20 Most Important B2B KPIs According to More Than 50 Businesses

There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...

Elise Dopson's avatar by Elise Dopson | Feb 2, 2023
What to Include in Your Daily Marketing Report: A 16-Point Checklist
Marketing

What to Include in Your Daily Marketing Report: A 16-Point Checklist

A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...

Elise Dopson's avatar by Elise Dopson | May 2, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...

Elise Dopson's avatar by Elise Dopson | Apr 17, 2023
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