About the author
Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...
A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...
We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...
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